Social Media Digital Marketing

SOMNATH SAHA

Contact: +919*********/ 332-***-**** / E-Mail: ****************@**********.***/ ***************@*****.**

MARKETING & CUSTOMER SERVICE PROFESSIONAL

BUSINESS DEVELOPMENT ONLINE & DIGITAL MARKETING INTERNATIONAL MARKETING

Notable success in achieving results in highly competitive market environment; excels in driving revenue gains, facilitating products promotion and utilising social media, ad network and online/ digital platforms as per business requirements

Strong understanding of Social Media Management & Optimization including SEO Writing, Online Brand Building& Awareness and Targeted Content Development through intelligent use of integrated social media tools & campaigns

PROFILE SUMMARY

Bachelors in Commerce offering nearly 13 years of rich knowledge &experience in the areas of:

-International Marketing -Digital & Online Marketing - Business Development

- SEO/Keyword Research & Analysis - Mobile, E-Mail & SMS Marketing - PPC Advertisement

- Promotions/New Product Launch - Service Operations Management - Market/Competitor Analysis

-Cost Control/ MIS Reports - Client Relationship Management - Team Management/ Trainings

Presently associated with Farscope Client System Solution Pvt. Ltd. as Digital Marketing Executive; leading aProduction Support Team of 12 members including Team Lead & Developers for managing International Marketing & Customer Service functions

Track record of directing marketing ideas that drive revenue; competencies in organizing brand promotions& new product launches for bringing out the USP of company’s products and achieving higher sales against competition

Theoretical knowledge of Digital Marketing Techniques like Strategic Analysis, Google Ad Words, Keyword Research & Analysis, Face book Advertising, Blogging, SEO (Search Engine Optimization), PPC Advertisements, SMO, Mobile, E-Mail & SMS Marketing

Resourceful in integrating Social & Online Media for creating awareness about the company’s products with capabilities in handling E-Marketing Plan and Content Development for E-Mail marketing and PPC Advertisement

Skills in developing and implementing a proactive process for capturing customer online reviews, analyzing trends in social media, monitoring online ratings and responding accordingly

Customer-centric leader with skills in implementing effective solutions to customer needs for improving customer-satisfaction, repeat & referral business; proactively attended to clients’ complaints and ensured speedy resolution within TAT

Led all aspects ofProcessOperations like streamlining systems, increasing business, facilitating training sand generating MIS Reports; effectively monitored Sops, SLAs,Excessive Hold Time, FTL & Process Adherence for achieving business excellence

Exceptionally well organized with proven talent in leading & mentoring team members and enabling knowledge share amongst them; possess excellent team building, communication, analytical & problem solving skills

AREAS OF EXPOSURE

Creating a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all products; analyzing data to continuously optimize campaigns and boost results

Planning SEO strategies by understanding keyword priorities and how they integrate into content marketing plans; assisting in link building campaigns & writing meta tag descriptions in coordination with client’s SEO goals

Formulating effective marketing plans to ensure achievement of agreed-to market share & profit objectives; analyzing market trends/ requirements and accordingly chalking out measures for countering competition

Analyzing market trends & chalking out measures for countering competition; organizing sales promotions new product launches for enhancing the brand image and establishing the product in the market

Interfacing with key decision makers in target organisations for ascertaining requirements & delivering need based product solutions; ensuring speedy resolution of queries & grievances to maximize client satisfaction levels

WORK EXPERIENCE

SinceApr’15 to Apr’20 : Far scope Client System Solution Pvt. Ltd., Kolkata as Digital Marketing Executive

Key Result Areas:

Managing the marketing& business development functions in the assigned region; identifying new streams for revenue growth & developing marketing plans to build consumer preference and for generating leads

Conducting research on foreign cities and prospective customers, through internet and gathering data; maintaining call records, following-up with customers through phone calls & e-mails and advising them to use the company’s service which is free of cost

Monitoring functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level; assessing the customer feedback & providing critical feedback to the associates on the same

Leading & monitoring the performance of team members to achieve corporate goals and organizing regular trainings to enhance their skills; motivating & keeping the team spirit high for maintaining minimum attrition

Highlights:

Effectively managed administrative functions in the absence of the Team Leader; steered efforts towards improvising & increasing effectiveness of marketing efforts

Mar’10 to Feb’15 Valix Soft System Pvt. Ltd., Kolkata as Digital Marketing Executive

Key Result Areas:

Provided timely update to client on the status of customer’s issues; generated / reviewed Weekly & Monthly MIS Reports highlighting the customer’s issues and presented the same to Business Leaders and Management

Conducted periodical Status Review Meetings and worked on enhancement of customer’s satisfaction; forwarded escalations to Business Leaders and Management as and when required

Established quality standards for various operational areas, ensured a high-quality customer experience, while adhering to SLAs and work processes; provided customer support by answering queries & resolving their issues, ensuring minimum TAT

Highlights:

Promoted the sales & marketing of company’s products and Increased customer base by maintaining effective relationships

PREVIOUS EXPERIENCE

Jun’08 to Feb’10: V & K Softech Limited, Kolkata as Service Executive

Attended escalated calls for problem resolution, generated RCA and discussing the same with client, achieved monthly revenue targets and created new business opportunities by identifying gaps in current application & suggesting new services

Jun’07 to Apr’08: Kankei Relationship Pvt .Ltd. (Vodafone), Kolkata as Marketing Executive (Pre-Paid to Post-Paid)

Resolved customers’ issues, attended to service requests for network related issues and executed major provisioning, briefed juniors on different newly launched products and major issues related to customer service

ACADEMIC DETAILS

B.Com. from Kanpur University, Kanpur in 2005

Diploma in Computer Basics from Institute of Computer Accountants, Kolkata in 2000

Other Courses:

Professional Course on English Typing from ICA, Kolkata in 2000

Course on MS DOS, Windows (XP/2000/1998/1995), Internet Applications, MS Office Suite (Word, Excel, PowerPoint & Access) from Institute of Computer Accountants, Kolkata in 2000

IT SKILLS:

Microsoft Office (Word, Excel & PowerPoint),SAP CRM Module (Sales & Marketing) and Internet Applications

PERSONAL DETAILS

Date of Birth:20thFebruary, 1982

Languages: English, Hindi & Bengali

Address: S/o Birendra Nath Saha, 17 Joy Krishna Pal Road-700038, Kolkata

Industry Preference: E-Commerce / IT / ITeS

Location Preference: Kolkata

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