Social Media Digital Marketing
Resume:
Christopher J. Brady
West Palm Beach, FL 33407
***********************@*****.***
OBJECTIVE
I have been working in Digital Marketing since 2006. My expert areas of emphasis include small-to-medium department management, SEO, website ROI analysis, national + local paid search & display campaigns, content marketing strategy, website development, analytical reporting, mobile optimization, social media marketing, link building campaigns, ecommerce, Amazon Marketing Services, department policy & education, and digital marketing campaign strategy.
QUALIFICATIONS
• SEO
• Paid Search & Display Advertising
• Department Management Experience
• SMS & Email Marketing
• Social Media Team Management
• Website Design & Development
• CRM Database Management
• Content Marketing Strategies
• Social Media Strategies
• Amazon Marketing Services
• Online Press Release Campaigns
• Affiliate Marketing Campaigns
• Corporate Sales
• Digital Marketing Strategies
• Google Analytics – Other Analytics
WORK EXPERIENCE
Jan. 2019 – Sept 2020 Chief Happiness Officer (Client Retention + Account Executive + Digital Strategies)
(Full Time Work)
DRIVE Social Media
Saint Louis, MO
- Manage Client Retention
- Manage Employee Retention
- Advise on Digital Strategy and Optimizations
- Manage Staff of 65+ Employees
- Maintain 73% Client Retention in 2019
- Oversee Client Expectations for 275+ Nationwide Clients
- Create & Implement Company Policies & Procedures
- (12) Direct Reports under Supervision
- Oversee Product Services (PPC, Email Marketing, SEO & Website)
Example Clients:
-TITLE Boxing Club Inc.
-Raging Rivers Waterpark
-Xponential Fitness, LLC
-Self Esteem Brands, LLC
-The St. Louis Blues
-Hotel Saint Louis
April 2018 - Jan 2019 VP, Director Operations & Digital Strategy
(Full Time Work)
Digital Strike - Targeted Marketing
Saint Louis, MO
-Managed & Created Strategies for Social Media Campaign on Facebook, Instagram & LinkedIn
-Develop/ Manage Multiple National Adwords, Bing & Double Click Campaigns
-Create & Optimize Multiple Audience Targeting Campaigns
-A/B Testing Search & Display National Campaigns
-Managed Monthly Budgets & Allocation spends
-Create & Implement Department Policies and Procedures for Best Practices
-Build Multi Channel Analytics Monthly & Weekly Reporting
-Business Development
-Help establish Client Benchmarks & Goals
-Create & Manage Email Marketing Campaigns
-High Level Digital Marketing Strategy Review & Implementation
-Creation of SOWS & RFPs
Example Clients:
-Samsung Decor
-Zing Zang
-Bi-State Development
-Commerce Trust Co.
-Wunderman Health
-Practice Link
Aug. 2007 - March 2018 Sr. Digital Marketing Specialist
(Consultant Work)
Suit N Tie Marketing, LLC
Chicago, IL
Responsibilities includes prospecting for new business, SEO, Creating
proposals for clients, Client presentations, Social Media Marketing, Managing/Creating
National & Local Paid Media Campaigns, Website Design & Strategy, Google Analytics
Reports, Accounting/Billing, Email Marketing Campaigns & Strategies and Team
Management/Oversight.
-Successfully increased revenue by increasing Clients Qualified Leads
-Successfully increased all traffic channels to Clients websites via Mobile & Desktop
-Provided QBR Data Reports for Clients the timely order
-Successfully reduced Cost-Per-Acquisition for Clients
-Managed Monthly Budgets & Allocation spends of over $175k
-Develop/ Engage Multiple Language Adwords & Bing Campaigns
-Develop/ Engage Multiple National Adwords & Bing Campaigns
-Managed Successful Email Marketing Campaigns & Strategy
-Successfully split testing Search & Display campaigns
-Managed Successful Nationwide Social Media Marketing Campaigns
Example Clients:
-Simple Mills
-Pre Brands Meats
-Belcampo Meat Co.
-Kite Hill Yogurt
July 2015 - Sept. 2016 Director Digital Marketing
(Full Time Work)
Balihoo, Inc.
Chicago, IL
Balihoo, Inc. provides automated marketing software solutions for hyper-local campaigns. It offers Local Websites, a marketing tool that includes Website templates to help national brands capitalize on local search traffic and generate leads
Responsibilities includes new methods of traffic, creating proposals for Internet Marketing strategies, Managing/ Creating Local PPC campaigns, Managed teams on all Digital & Print campaigns, Google Analytics reports, managed 200+ franchisee paid search campaigns, Manage Adwords budgets $75K-$1mm, Manage Digital Marketing Department, Counseling & Hiring New Employee Positions
-Successfully increased Call Volume growth by 15-18% Quarterly
-Increased Local Paid traffic via Paid Search Campaigns by 20%
-Optimized Local PPC campaigns for Benchmark Goals
-Integrated Created Multiple language PPC Campaigns
-Created Custom Google Analytics Reporting
-Created & Managed national Local PPC Campaigns with +3% Conv. Rate
-Manage Client Relationships with both Ad Agency's & Vendors
-Managed (8) Direct Reports in my Region
Example Clients:
-European Wax Center
-1-800 Flowers
-ServPro
-Nationwide Insurance
-State Farm Insurance
Oct. 2013 - Oct. 2014 SEO Director
(Full Time Work)
Onestop Internet
Santa Monica, CA
Responsibilities includes prospecting for new methods of traffic,
creating Quarterly SEO Objective proposals for partner strategies, developing Online
Marketing Department budgets, Managing/Creating technical Landing Page campaigns,
Managed engineering teams on all SEO Designs/Updates to partner websites, Google
Analytics reports, Implement SEO best practice policies for partner websites, Coordinate
with Copywriter’s on new SEO friendly Content, establish Link Building Campaigns,
Create Global Platform changes for all clients
Example Clients:
-Louisville Slugger
-Frye Boots
-Majestic Athletics
-CamelBak
-True Religion Jeans
-Coffee Bean & Tea Leaf
Oct. 2012 - Oct. 2013 VP of Social Media Director of Digital
(Contract Work)
The Light Group
Las Vegas, NV
The Light Group, LLC operates a hospitality development and management company in the United States. It manages and operates food and beverage properties, including restaurants, nightclubs, bars and lounges, and pools.
-Successfully increased Social Media growth by 15-18% Quarterly
-Website SEO Optimizations
-Increased Referral traffic via Social Media Campaigns by 20%
-Successfully created Optimized Content Strategy
-Developed (15) New Websites
-Integrated Created Multiple language SMS Campaigns
-Increased Conversion Rate 30% by simplifying the Ticketing Process
-Created Process Data & Social Media Collections
-Created Company Social Media Training and Education Process
-Created Custom Analytics Reporting
-Created & Managed national Social Media Campaigns with +10% Conv. Rate
-Successfully increased Email Marketing Campaigns Open Rates from 5% to 30%
-Created Online Marketing and Social Media Budgets
-Managed Marketing teams of 10+
-Increased Database growth by 78,000 with developed strategy
-Successfully implemented all websites and in-venues with Mass Relevance
-Coordinated with top executives at Twitter, Facebook and Salesforce
Aug. 2011 – Oct. 2012 Sr. Online Marketing Manager
DLC Empire, LLC
Las Vegas, NV
DLC Empire, LLC operates as a nationwide pay day loan company in the United States. It manages and operates properties, including 50+ Dollar Loan Centers, Clark County Collections, Solid Rock Foundation, and more.
-Successfully increased Social Media growth by 500%
-Completely Optimized Website for Target Keywords
-Increased traffic via Affiliate Marketing Programs
-Successfully created Optimized Content for entire website.
-Developed New Website
-Integrated Created Spanish & English SMS Campaigns
-Increased Conversion Rate 101% by simplifying the Funnel Process
-Created Process for Selling non-monetized leads
-Reduced Bounce Rate from 40% to 17%
-Created Custom Reports in Google Analytics to better track conversations
-Created & Managed national Social Media Campaigns with +3% Conv. Rate
-Developed Email Marketing Drip Campaigns
-Created WordPress micro-sites for Lead Gen
-Advised on Ping Tree software for Lead selling
-Published National Press Releases
Feb. 2011 – Aug. 2011 Online Marketing Manager
(Full Time Work)
Insure Monkey
Las Vegas, NV
Insure Monkey is a company that makes the software eases of shopping for health insurance online. Generates revenue through
licensing fees and partnership agreements with insurance companies and state governments.
Responsibility includes prospecting for new business, creating proposals for client/ new client presentations, Creating Affiliate Marketing Campaigns, Managing/ Creating PPC campaigns, Website Design/ Updates, Google Analytics reports, managing website Email Campaigns 500k+ contacts, Manage 100k+ keyword campaigns, Manage Adwords budgets $5-7k per day, Manage/ Create Social Media Marketing, Creating Affiliate Marketing contracts, Manage Blog Account feeds, Engage SEO for website, new content creation, establish Link Building Campaigns
-Successfully reduced Cost-Per-Acquisition from $2,000+ to $400 in only (4.5) months
-SEO Optimization on website
-Successfully increased traffic via Affiliate Marketing
-Developed Affiliate program increasing Leads
Successfully completed data entry for the timely ordering of production.
-Managed national Bid Campaigns with successful CTR's
-Maintain high quality scores on Keywords in national Ad Campaigns
-Optimized Google Analytics for optimal tracking
-Created New Sales & Operations procedures
-Optimized Email Drip Campaign to improve CTR
-Published National Press Releases
-Maintained Website Blog
-Maintained Social Media platforms
EDUCATION
Columbia College
BA, Political Science
2004 – 2006
Columbia, MO
ADDITIONAL SKILLS
Google Adwords, Google Analytics, Yahoo Small Business, Microsoft Ad Excellence, Email
Marketing Campaigns, Linking Strategies, Google Advertising Professional Exam, Microsoft
Office, MCC, Excel, Windows, C++(classes in H.S.), Outlook, Raven Tools, Wildfire App, Technical SEO, 55 wpm Social Media Marketing, operate Icongo website software, Volusion, Yahoo Website Editor, MailChimp Email
Platform, Bid Management Platforms, SalesForce, CRM Platforms, Wordpress Website
Development, FileZilla, Rate Point Email Marketing, Constant Contact Email Marketing,
Affiliate Marketing Merchant retail accounts, Google TV ads, Google Webmaster Tools, Ahrefs, SEM Rush, Monitor Backlinks, NinjaCat Reporting, Google Tag Manager, Annual PubCon & LeadsCon Attendee, Exact Target Platform, Social Engage Platform, Simply Measured Platform, SMS Campaigns, Mass Relevance, Onspot Social App, Edgerank Checker, Twitter Ads, Facebook ads, YouTube ads, Brightedge SEO, Screaming Frog SEO, Omniture Site Catalyst, Double Click Ads, Bing Ads, LinkedIn Ads, Hub Spot, SEM Rush, YEXT, MOZ Local, ect.
REFERENCES - Upon Request
Contact this candidate