Social Media Digital Marketing
Resume:
PROFILE SUMMARY
A solutions-focused, meticulous, goal-
oriented and data-driven Certified
Digital Marketing Professional with
3+years of hands-on experience
pertaining to detailed knowledge and
technical know-how to render my best
services utilizing my expertise skills for a
successful contribution to the
organization.
CONTACT
Phone Number:
Email: **************@*****.***
LinkedIn:
https://www.linkedin.com/in/archisma
n-basak-122abbb8/
Address:
Present Address: #204, Angel
Lakeview Apartment, Green Glen
Layout, Bellandur. Bangalore – 560103.
Permanent Address: Spandan, 2nd
Lane Anandalok, Bablatala, P.O.
Rajarhat Gopalpur. Kolkata – 700136.
Date of Birth: 3rd March 1993
Gender: Male
TECHNICAL SKILLS
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing
On-Page and Off-Page Optimization
Keyword Optimization
Branding & Promotion
ARCHISMAN BASAK
DIGITAL MARKETING SPECIALIST
WORK EXPERIENCE
Quess Corp Limited Digital Marketing Strategist
March 2020 – Present
On-page and off-page optimization for websites.
Budget planning and drafting for paid ad campaigns.
Strategizing & optimizing organic and paid campaigns for corporate branding and lead generations.
Executing ideas for CRM management and emailer campaigns.
Measuring performances through Google and Social Analytics.
Market research, keywords and competitors analysis for SERP.
Schedule and implement E-mail, WhatsApp, Push & SMS campaigns.
Creating presentations for branding and promotion.
Working with the support teams for websites, creatives and content assessment.
Managing app performances, testing, and functions. Lamppost Media Pvt Ltd Digital Marketing Specialist December 2018 – January 2020
On-page and off-page optimization for client websites.
Planned and executed paid ad campaigns to generate leads.
Created organic ideas on social media for branding and promotions.
Generated leads form ad campaigns through search, display and social ads.
Managed and optimised organic and paid campaigns for conversions.
Measured performances through Google, Adobe, Diib, and Social Analytics.
Planned and strategized budget for paid ad campaigns.
Strategized and executed E-mail, WhatsApp, Push & SMS campaigns.
Market research, keywords and competitors analysis for SERP.
Worked with the support teams for websites, creatives and content assessment
Planned and performed app store optimization and marketplace management.
Managed a team of 6 people for SEO activities.
Fincare Small Finance Bank Digital Marketing Analyst April 2017 – September 2018
On-page and off-page optimization for corporate website.
Optimised and executed link building and SEO activities.
Creating strategies for B2B, B2C & ATL, BTL, TTL markets.
Maintaining market risk measurement (MRM) for client products.
Creating and optimizing strategies for branding and promotions.
Market research, keywords analysis and competitors’ analysis for SERP.
Planned budget and scheduled organic and paid campaigns for social media and display.
Measuring performances through Google, Diib, and Social Analytics.
Testing website, working with support teams for creatives and content assessment.
Planned and managed app performances, testing, and functions. Digital Marketing Strategy
Facebook, LinkedIn, YouTube
Instagram Ads
Paid, Email & Social Media
Campaigns
Display, Profile, Text, Search & Story
Ads
SMS, Push & Whatsapp Campaigns
Website, Social Media, Blog & Forum
Content Creation
Website Optimizations
App Store Optimizations
Website & App Functional Testing
SOFTWARE & TOOLS
SEO Tools
Google Search Console
SEM Rush
Deep Crawl
Screaming Frog
AHREF
SEO Optimizer
SEO Site Checkup
Small Tool SEO
Spyfu
Ads Managers
YouTube
Twister
Analytics Tools
Google Analytics
Adobe Analytics
Diib Analytics
Social Media Analytics
Marketing Automation & CRM
Hubspot
Lead Squared
Zoho
Salesforce
Email Campaigners
Mail Chimp
Send Pulse
Oddo
Data Visualization Tools
Tableau
SPSS
Grafana
Social Media Management System
Hootsuite
Buffer
Maven Infotech Pvt Ltd Digital Marketing Associate April 2014 – June 2015
Optimized and executed link building, keywords and SEO activities.
Worked on ATL, BTL, TTL campaigns for direct sale generation.
Measuring performances through Google, and Social Analytics.
Testing website, working for creatives and content assessment.
Branding and promoting software in the international market.
Planned and managed app performances, testing, and functions.
Working closely with the operation teams to manage ORM. PROJECT DETAILS
Project Name: - QITS Qademy QMS
Responsibilities:
Planned campaign strategies, budget planning for paid campaigns.
Updated product details in Google My Business.
Organic and paid brand promotions on social media and Google SERP.
Responsible for generating Email campaigns, SMS & WhatsApp campaigns.
Work on blog writing, forum content, and website content.
Website UI/UX re-phrasing. Testing of website and apps. Accomplishment:
Generated 40% of relevant leads from search ads and carousel ads.
30% of open through rate & 15% of click-through from Email campaigns.
Increased coursed booking by 20%.
Update major ranking in Google SERP & 15% more visits through GMB.
Generate 40% relevant leads from LinkedIn Ads for QITS.
Increase social media profile visits by 20%
Project Name: Taj Hotels Zuri Hotels Soneva Resorts Spice Jets Responsibilities:
Accountable for campaign strategies, budget planning, monthly.
Update product listings & prices in major OTAs.
Communicate with clients for reports of brand ideation and product promotion.
Responsible for generating Email campaigns, SMS & WhatsApp campaigns.
Keyword research for search ad campaigns
Accomplishment:
Generated 80% of relevant leads from search ads and carousel ads.
Update product prices in major OTAs.
Increased room bookings through the website by 30%.
Majorly pushed up the SEO ranking in Google SERP.
Generate 40% relevant leads from YouTube Display Ads. Project Name: Shoba Prestige Brigade Groups Chartered Housing Responsibilities:
Responsible for campaign strategies, budget planning, every month.
Created microsites for lead generation and SEO activities.
Communicate with clients for reports, brand ideation and product promotion.
Keyword research for search and social media campaigns.
Deliver successive marketing campaigns for lead generation. Accomplishment:
Majorly pushed up the SEO ranking from #35 to #2 in Google SERP.
Reduced the bounce rate of website traffic by 20%.
Generated 40% relevant leads form search ads and social ads.
35% of conversion for the successive lead outcome.
20% of open through rate from email campaigns.
Sprout Social
Buzzsumo
Tag management system
Google Tag Manager
Marketplace & OTAs
Flipkart
Amazon
Paytm
Myntra
Ajio
MMT
Expedia
Booking.com
Website Performance & Testing
Pingdom
GT Metrics
Google Dev
Graphics Designing
Adobe Photoshop
AI Adobe Illustrator
Coral Draw
Structured Markup Testing Tools
Google's Structured Data
Project management tool
Jira
Asana
Slack
Microsoft Office Suites
MS Word
MS Excel
MS PPT
MS Office
LANGUAGES
English
Bengali
Hindi
Gujarati
INTERPERSONAL SKILLS
Communication & Presentation
Skills.
Confident, Motivational &
Pragmatic person.
Quick Learner & Result Oriented
approach.
Creative & Analytical Thinking.
HOBBIES
Drama and Arts
Cooking
Kite Flying
Gaming
Working Out
Project Name: Veda Earth Kuberan Silks Boutique Responsibilities:
Created monthly campaign plan and channel orientation & budget.
SEO, Keyword research for search ad campaigns and back linking.
Update product listings in major marketplaces.
Communicate with clients for reports, brand ideation and product promotion.
Responsible for generating Email campaigns, SMS & WhatsApp campaigns.
Accomplishment:
Listings products in the marketplace like Flipkart, Paytm, Amazon, Snapdeal, Myntra & Nykaa.
Generated 50% of relevant leads from shopping ads and carousel ads.
Increased product sales through the website by 25%.
Reduced the bounce rate of the website by 30%.
Notable mentions on clients like Plan India, Beroe.Inc, Pace Seating, IBCA, several others from E-Commerce, IT_Software and E-learning industries.
INTERNSHIP EXPERIENCE
Ecube Infotech Pvt Ltd Digital Marketing Intern
May 2016 – June 2016
Updated website (CP), content, creatives with support teams. Profile management on the social media platform.
Market research, keywords analysis for SERP positions. Tracked down conversions through analytics and social insights. Capital First Pvt Ltd Digital Marketing Intern
August 2016 – September 2016
Organic SEO activities for link generations and backlinks. Understand and managed financial database of customers. Managing customers’ portfolio and executed emailers. EDUCATION
Unitedworld School of Business
MBA in Marketing and Operations Post Graduation June 2017
Percentage: 68.77 %
Dum Dum Motijheel College
Bachelor’s in English Literature Under Graduation (Hons) June 2014
Percentage: 50.43 %
Calcutta Airport English High School (H.S)
Higher Secondary Certificate Humanities July 2011
Percentage: 70.40%
Calcutta Airport English High School (H.S)
Secondary School Level Certificate General May 2009
Percentage: 74.88%
CERTIFICATIONS
Google Partners: Expert Series in Automation May 2019
Credit Assessment of LAP from CRISIL January 2018
Google Analytics and Google Ads August 2017
Google Tag Manager August 2017
Digital Marketing from Inventateq August 2017
Facebook Blueprint from Facebook August 2017
Advertising, Branding, and Creativity from Unitedworld School of Business. August 2016
Business Intelligence from Unitedworld School of Business June 2016
AD Mad Show from Unitedworld School of Business August 2015 1
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