Ramkumar N
+91-900**-***** ************@*****.***
No. 7, A Block, Ajay Apartment, Hanumantha Rao Road, Balaji Nagar, Royapettah, Chennai - 600014
Summary
Marketing professional with over 6 years of proven experience in handling Advertisement sales as a Key Accounts Manager and also handled PR related activities for leading multiplexes in South India, through the maintenance of persuasive client and vendor relationships with a personal touch. Currently involved in Marketing operations for a reputed hospital. Looking forward to work within a collaborative and creative environment and be a part of a reputed organisation, where there is optimum utilisation of talent that will help in personal and organisational growth. Core Competencies
Marketing Operations
Relationship Strategy
Budgeting and Forecasting
Negotiation Strategy
Process Management
Demo Skills
Providing Customer Insights
Revenue and Market Expansion
Media Tracking
Educational Qualification
Bachelor of Commerce - The New College, Chennai
Masters of Business Administration - SRM University, Kattankulathur, Chennai Work Experience/Notable Achievements
Dr. Agarwal’s Eye Hospital (December 2019 - present) Asst Manager - Manager Operations (Contract)
• Working with the Marketing team as a special projects coordinator on a contract basis
• Responsible for branch launches in different cities in South India, which involves the choosing of right mediums for marketing, coordinating with creative teams and vendor negotiations
• Organising Press Conferences kits and setups while coordinating with the PR team for execution and delivery
SPI Cinemas (June 2012 - February 2019)
Key Accounts Manager (2018)
• Maintained relationships with over 30 clients on a monthly basis
• Assisting clients in finding the right sales strategy and marketing mix to achieve maximum results
Lead Generation
New Business Acquisition and Retention
Sales Target
Product Knowledge
Advertising and Ad Space Sales
Client Servicing
Branding/Sales Strategy
Internal & External Communications
• Guiding the client right from providing demos of how client’s videos/products will appear on and off site, through live demos and engaging presentations to providing insights to client on product reach and success
• Single-handedly managed clients belonging to Pondicherry and Vellore areas Senior Executive (2016-2018)
• Liaised with 250+ clients over a span of 6 years as a business development initiative
• Created Budgets and Forecasted revenue year by year and plan income path to achieve higher and promising targets
• Increased individual revenue contribution by 600% during career
• Aligned with marketing team to provide innovative solutions and visibility ideas for clients
• Effectively tracking media reach and visibility to help clients ascertain their reach
• Handled high profile clients and involved in PR activities during new movie releases Executive (2012-2016)
• Regularly surpassed targeted sales goals by 50%
• Established unique, personalised and strong relationships with clients thereby assuring business during lull period
• Performed comprehensive market research on client background and businesses
• Coordinated with vendors and internal teams with the installation of hoarding and other advertisement collaterals
• Created several customised Advertising packages to increase client’s revenue and reach out to client’s target group
• Ideated and pitched several movie-based sales revenue campaigns thereby increasing company and client revenue
• Transformed troubled client relationships into successful, long term clients
• Actively involved in maintaining client relationships through effective public relation skills Leadership roles
Mentored and trained several interns and new employees to help their personal growth and company’s sales revenue