Expert in food, nutrition and health & fitness industries

Rubén Romeo Lepe Montero

Email: *********@*****.***

Cell Phone: +52155 1613·8265

Skills

Professional with +20 years of experience in the food, nutrition and fitness industries.

Focused on sales, operations, technical service, marketing, business development and administration.

Experienced in business development and sales.

Results and client-orientated, strategic, effective under stress, committed, innovative. Academic Record

Food Engineer, Universidad Simón Bolívar, 1989-1994

Nutrition and Anthropometry Applied to Sport, Universidad Iberoamericana 2009

Sales, Sport City, 2012

Coaching, Sport City, 2011

MAT Masters (Denver, CO), 2018

Languages

Spanish (native) and English

Professional Experience

FITNESS & WELLNESS COACHING. 2016 - Present.

I help people to achieve a physical, mental, energetic and emotional balance to look and feel good.

Expert in nutrition, weight loss, health, wellness and performance.

I apply my knowledge of coaching, nutrition, anthropometry, muscle activation and personal training in training programs for achieving goals. SPORT CITY, FITNESS CLUB. Mexico City.

Founder and Corporate Manager for Sport City Nutrition, 2009 - 2016 Sport City Nutrition is a new business within Sport City (#1 fitness chain in Mexico), that develops and sells food supplements.

Responsible for the business operations, sales and budget.

Formulated the line of food supplements.

Developed the business plan for Sport City Nutrition.

Negotiated the contracts with providers for the production of supplements.

Contracted and trained a new sales team headed by nutritionists.

Responsible for the development of new products in powders and capsules.

Manage inventories and operational logistics in 39 clubs throughout Mexico.

Sold over 60,000 units in the first year of operations.

Trained over 370 personal trainers, 39 Club Managers and nutritionists in Sport City Gyms for sales.

Writed articles for different internal and external media. Founder of the Elite Personal Training Program, Elite Trainer, MAT Specialist, NSCA-CPT, RTS and Lecturer in Sport City University, 2005 - 2016

Formed part of the founding team that designed a new level of elite personal trainers.

Defined a new training system, combining personalized nutrition, supplements, and anthropometric measurements for achieving measurable results.

Worked as elite coach and nutritionist with clients ranging from high performance athletes to businessmen and celebrities.

Studied for a year to get certified as a MAT specialist (Muscle Activation Techniques), a physical therapy that corrects muscle imbalances.

Give MAT sessions as one of the 15 MAT specialists in Mexico.

Lecturer of Nutrition and Special Health Conditions in Sport City University.

Certified in ISAK Level 1 and 2 (International Society for the advancement of Kinanthropometry).

NSCA CPT (National strength & conditioning association, Certified Personal Trainer)

RTS Inside (Resistance Trainer Specialist).

HEPEL INTERNACIONAL, S.A. DE C.V., Distrito Federal, Mexico. Hepel manufactures, distributes and sells essential oils, aromatic chemicals, flavors, colors and raw materials for the food, cosmetics and personal care industries. Sales Director, 2001-2006

Developed the business plan, marketing strategies and a cost reduction plan.

Hired and developed a new team, redefining strategies to exceed the total sales budget each year, keeping the team motivated.

Tripled the number of customers from 2001 to 2003, expanding the business to the beverage, dairy and bakery industries.

Maintained strong growth from 2003 to 2006 despite new foreign competition.

Recovered important accounts such as Excelsior (Chocolates) from Sanborn Hnos. and won a new bakery account, increasing sales by 30%.

Continued to grow other important accounts such as Nabisco (Vallejo plant), Nestle

(Chocolates plant) and Grupo Barcel (Ricolino plant). Plant Manager, 1998-2001

Responsible for the production of flavors, colors and the finished product.

Took control of the areas of Production, Purchasing, Research and Development.

Improved engineering processes and managed to:

o Reduce production time per unit in flavors by 33%. o Reduce returns by errors in production by 99%.

Reorganized team and hired new talent in R&D.

Obtained and implemented certification for the quality system (ISO 9000). Certificates, Courses and Seminars

Muscle Activation Techniques (Specialist)

o Taught by Greg Roskopf and Jacques Taylor.

National Strength and Condition Association (NSCA-CPT) o Sport City University, Mexico, México City.

Resistance Training Specialist (RTS)

o Taught by Jacques Taylor and Tom Purvis

International Society for the Advancement of Kinanthropometry (ISAK) (Level 1 & 2) o Taught by Francis Holway.

American Heart Association (CPR ECC)

o Sport City, Mexico City.

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