Media Planning, Sales & Market Analytics, Customer Success

Ben Dannenberg

Denver, CO

***.**********@*****.*** Cell: 203-***-****

LinkedIn: https://www.linkedin.com/in/ben-dannenberg-7a206827/ KEY SKILLS

● Database management (CRM & ERP)

● Business Intelligence & Spatial Analysis

● Geographic Information Systems (GIS)

● Executive & Management consulting

● Sales enablement and coaching

EXPERIENCE

Chronic Geo June 2019 – August 2020

Sales Analyst / Consultant

● Created data architecture for CARTO platform for brands and dispensaries to evaluate dispensary sales footprint.

● Strategically built relationships with CRM platforms to integrate APIs; align databases to relay map metrics.

● Developed metrics specific to industry users which calculated ROI based on location-specific data.

● Managed company P&L statement; budgetary allocation for development, marketing, travel, and other costs.

● Licensed map software to partnering CRMs for use among their broader customer base. Zefyr December 2019 – March 2020

Analytics Consultant

● Assess data structure integrity of Dazh and ID software platforms; implement solutions for improvement.

● Provide analytical support on prospect introductions and manage customer success by addressing individual pain points

● Created and implemented model to project and forecast dispensary based on mobile devices in store proximity.

● Manage vendor relationships by selecting offerings based on analytical budgets, and extracting and analyzing partner data.

● Implemented custom solutions for brands, dispensaries, and consultants in Tableaux based on their relevant metrics. Ignite Cannabis Company December 2018 – April 2019 Sales Analyst

● Forecasted market value for THC and CBD products and created competitive analysis.

● Assessed cannabis analytics vendors, evaluating contracts for Sales and Field Marketing use.

● Provided sales support and analysis to Sales, Marketing, Operations and Executive Depts.

● Oversaw implementation of customer, product, KPI, and employee creation in analytics databases.

● Created marketing promotions and planned S&OP attributable for $250K+ in revenue. Organa Brands, Denver, Colorado May 2016 – August 2018 Sales Analyst

● Wrote and maintained customer, product, and sales reports in IQMS database.

● Built dashboards, dossiers & reports in Crystal Reports through SQL.

● Helped achieve $50M+ in funding by providing historical and forecasted revenue from Slang Worldwide

● Identified strategic opportunities through KPIs, competitive analysis & customer upselling.

● Managed vendor relations for BDS Analytics, Headset, Leaf Link, and other partners in the analytics space. Agility Recovery Solutions, Westminster, Colorado April 2014 - February 2016 Account Executive

● Identified prospective members while performing 50 calls per day.

● Consistently met and exceeded expectations for productivity and sales.

● Presented to prospects over conference call, GoToMeeting, and in person.

● Acted as a liaison between outside sales and Enterprise accounts.

● Maintained detailed account records and contact logs using Salesforce. Masa Israel Teaching Fellows, Be'er, Sheva, Israel August 2012 - June 2013 Teaching Fellow

● Taught English to a class of 5-10 students with a wide range of abilities.

● Developed and implemented interactive learning methods

● Created student-run school newspaper with content in English. Zenith Media, New York, NY April 2011 – January 2012 Assistant Media Planner

● Assisted the planning of monetary allocation for digital and traditional media of Purina products.

● Implemented and evolved media plans to target new and existing consumer markets.

● Created monthly budget reports in Excel and documented new campaigns in PowerPoint. MSNBC “Morning Joe”, New York, NY August 2010 – January 2011 Assistant Media Planner

● Assisted storyboard development in a fast-paced studio environment.

● Managed green room activities while assisting hosts during show hours.

● Wrote captions and headlines for upcoming on-air segments. EDUCATION & CERTIFICATIONS

● Crystal Reports Certification, Schaumberg, Illinois

● Ithaca College, Ithaca, New York - B.A. - History

● Vesalius College, Brussels, Belgium – Study Abroad

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