Social Media Marketing

Bhumi Shetty

862-***-**** LinkedIn *************@*****.*** GitHub

EDUCATION

Rutgers University, Newark Sep 2018 - Dec 2019

Master’s in Information Technology and Analytics GPA: 3.35 Relevant Coursework

Business Data Management, Analytics for Business Intelligence,Project Management, Business Forecasting, Marketing Management, Business Analytic Programming, Data Analysis and Visualization, Data Mining, Machine Learning University of Mumbai Aug 2014 - May 2018

Bachelor of Science- Engineering, Concentration-Information Technology Relevant Coursework

Big Data Analytics, Operating Systems, Software Engineering, Distributed Databases, Project Management, E-Commerce, Data Structure Analysis, Enterprise Resource Planning.

TECHNICAL SKILL

● Analytics Tools: Google Analytics,MS Excel (Advanced), RStudio, Tableau

● Data Mining Techniques: Regression, Classification, Clustering Analysis, Association, Outlier detection

● Programming: Python, R, SQL,PERL, UNIX

● SQL Databases:MySQL

● Machine Learning:Logistic Regression, Decision tree, Random Forest RELEVANT EXPERIENCE

Marketing Analyst - Bling Lash, New York Jun 2019 - Aug 2019

● Implementation of email campaigns, Affiliate Marketing, Google Adwords, SEO, and Social media marketing in the Beauty industry leading to an increase of 60% in the conversion rate.

● Coordinated with the graphic design team regarding marketing materials such as magazine ads, brochures, social media posts.etc. and also created email-marketing campaigns for the firm through inputs from Google analytics dashboard service.

● Managed the Bling Lash’s social media across several media platforms such as Facebook, Instagram and Youtube which led to an increase of 37% follower engagement.

● Conducted social media meetings to promote and advertise our product and scribed meeting minutes for the same.

● Ensured that the websites remained current according to new recommendations towards improving the appearance, features & functionality of the website also ensuring that the website remained focused on user experience.

● Created and maintained 20-25 customer partnerships by coordinating events, on-going email conversations, and site visits to maintain continuous customer engagement.

ACADEMIC PROJECTS

Income Prediction Analysis Nov 2018 – Dec 2018

● Implemented the Linear Regression model on the income dataset of countries in order to predict the significant variables and KNN to classify them through the R programming language.

● The prediction model generated an accuracy of 84.19% in predicting the salaried class of a person and I created data visualization graphs to extract meaningful insight from the dataset.

Credit Card Fraud Detection Nov 2018 - Dec 2018

● Developed a program that detected fraudulent transactions using data that belonged to a European Bank.

● Utilized machine learning algorithms and prediction models such as Random Forest, ADA Boost, and XG Boost

● Successfully developed the application and it was able to warn the bank of time-sensitive fraudulent activity. Advertising Analysis of Social Media Nov 2018 - Dec 2018

● Applied data analysis on a dataset of a car company using R-Studio for classification algorithms to classify the car models according to price range in order to target customers by income and car they can afford accordingly.

● Calculated the accuracy of the best modeling technique using the confusion matrix and created a visualization in order to extract meaningful insights on consumer clusters pertaining to models of cars.

Android Application catered to the Agricultural Industry Jun 2017 - May 2018

● Developed a multilingual application to assist new generation farmers including the functions: racking the growth of crops, weather forecasting in specific regions, displaying the life cycle of the crops, present market prices, and government schemes Helping 24 farmers in the Walvanda, Maharashtra develop a more efficient planning process

● Published the prototype app on Google Playstore with over 100-150 downloads.

● Post using the application the farmers were able to increase their productivity by 36%. LEADERSHIP EXPERIENCE

PR Head - MIT Student Association (MITSA- Rutgers University,Newark) Sep 2018 - Sep 2019

● Managed content writing and posts for various social media like Instagram, Facebook, Youtube to increase access, awareness and outreach of MITSA to all MITA students which increased the social media traffic by 41%.

● Lead and Managed a team of 6 for covering and promoting all the events of MITSA all year round. Cultural Secretary - Student Council (Don Bosco,Mumbai, India) Jan 2016 - May 2018

● Organized and executed all year long cultural events for Don Bosco both Inter and Intra college Events.

● Represented the college at Inter College events as Student representative for Don Bosco to improve College Committee relations in Mumbai University

● Created annual reports and managed the funds using Excel. Chairperson, Computer Society of India Student Chapter(Don Bosco,Mumbai, India) Jan 2016 - Jan 2017

● Transformed two major university level competitions (Game of codes, Hackathon) to global level competitions.

● Awarded the ‘Best Outgoing Student’ award by Don Bosco,Mumbai University.

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