Social Media Marketing
Resume:
RESUME Jon Elscott 816-***-**** ***.*******@*****.*** LinkedIn Portfolio
Marketing Highlights
I develop written and visual communication content that encourages customer engagement. Driving traffic from multiple channels including, email marketing, social media and trade shows through a marketing automation system and CRM to provide verifiable results that improve efficiency, productivity and prof- itability. Links to portfolio and writing examples. Skills
● Salesforce/Pardot and SugarCRM/InBox25 (CRM & marketing automation)
● Strategy, copywriting and graphic design
● Deliver content to social media touch points
● Adobe Creative Suite (InDesign, Photoshop, Illustrator & Dreamweaver)
● Camtasia (video production) - direct to YouTube
● Google Analytics/Ad Words, Google Drive suite of software
● Responsive HTML (bootstrap for landing pages and email campaigns) Professional Experience
American Direct (AccesNsite)
eCommerce Marketing Analyst
06/2018 to Present
● Updated and relaunched SugarCRM (new version) for a sales staff of 65 users
● Wrote custom training guide for our version of SugarCRM - trained staff via webinar and locally
● Manage email campaigns, engagement and reporting through InBox25
● Managed marketing department’s direct reports (3 people) - trained and directed the marketing team on content and art direction
● Analyze marketing analytics via CRM, marketing automation
● Developed new and improved trade show displays (20’ x 30’)
● Oversee advertising agency activity
● Manage trade show schedule
● Designed the new interactive 20’ x 40’ trade show display
● Produced graphics, wrote, managed & delivered social media posts Centralized Showing Service
Creative Marketing Manager
02/2002 to 01/2008 & 02/2013 to 02/2018
● Integrated Pardot (marketing automation) into Salesforce (CRM)
● Managed marketing department’s direct reports (3 people) - trained and directed the marketing team on content and art direction
● Marketing strategy
● Produced graphics, wrote, managed & delivered social media posts
● Manage database software
● Analyze marketing analytics via CRM, marketing automation and Google Analytics/AdWords
● Streamlined communication workflow with marketing automation software: Salesforce and Pardot
● Wrote mobile friendly email campaigns in Pardot & HTML (bootstrap)
● Developed website landing pages and various mobile responsive HTML (bootstrap)
● Created videos, animations and interfaces for trade show monitors and online content
● Wrote press releases and magazine articles
● Managed Google Analytics and AdWords accounts
● Increased paid membership through marketing automation
● Managed ad agency activity
● Developed brand Identity: designed logos and corporate identity for CSS, Showing Beacon and Feedback- Central.com and applied brand to all communication touch points
● Developed integrated advertising campaigns: Print, online and email messaging
● Managed messaging and schedule for social media touch points
● Designed printed marketing materials (advertisements, sales collateral, direct mail and packaging)
● Managed the design and construction of interactive large trade show display environments and graphic dis- play structures for national trade conventions and multiple regional shows
● Product and packaging design
● Conducted ongoing direct mail projects
● Managed 60+ trade shows per year
● Developed, gathered and evaluated bids for a variety of print projects Retail Group of America
Corporate Marketing Manager Graphic Design
09/2011 to 10/2012
● From concept, production to delivery: wrote copy, created visuals and delivered email marketing messages that resulted in increased sales
● Implemented marketing automation and improved communication workflow
● Developed campaign and project briefs
● Presented campaign plans and creative to internal stakeholders
● Produced print, online and social media marketing material for a variety of communication
● Provided print and online communications for 75 retail store locations
● Coordinated marketing efforts with retail sales staff
● Manage projects and integrated promotion campaigns DeLaval, Inc.
National Communication Manager
02/2008 to 08/2011
● Project management from conception to production to delivery (promotions & campaigns)
● Managed art direction of the brand identity for marketing department
● Planned and wrote advertising content for a wide range digital, broadcast, and print media
● Managed public and internal communications for the North American market (U.S., Canada & Mexico) of a global corporation
● Managed a department staff of three direct reports
● Applied brand identity to marketing materials in three languages: English, Spanish and French
● Developed and maintained national and multiple local advertising schedules Education
Bachelor of Art, Graphic Art/Visual Communication
Grand View College, Des Moines, IA
Master of Fine Art, Painting and Drawing
Drake University, Des Moines, IA
References
Kevin Hughes - Letter of Recommendation
BoxMLS
*****@******.***
Jordan Chambers - Letter of Recommendation
Rally House
******@*********.***
Clyde Olmstead - Letter of Recommendation
DeLaval
*****.********@*******.***
RESUME Jon Elscott 816-***-**** ***.*******@*****.*** LinkedIn Portfolio
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