Digital and Traditional Marketing, Plans and strategies
Resume:
Ryan Jhon Capistrano Pajarillo
Email Add.: *****************@*****.***
PERFORMED DUTIES AND RESPONSIBILITIES:
Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Coordinating marketing campaigns with sales activities.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on the effectiveness of marketing communications.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner relationships for company marketing.
Develop effective and innovative marketing strategies to achieve the company’s goals and enhance our brand's propositions;
Responsible for creating, managing, updating, and implementing all aspects of communications ranging from a website, Digital Marketing, social media, events, and conferences, and other promotion channels; responsible for the graphic design of promotional materials, in digital and print media, from concept to final production.
Raising brand awareness and online presence through digital marketing projects.
Experience writing optimized and engaging social media copy, including writing headlines and social language and selecting images to maximize social reach potential
Strong knowledge of the latest social media technologies and best practices
Some experience with data analytics and the ability to make decisions based on data
Managed website contents, images, write-ups, and inquiries.
Developing an integrated communications strategy for the company incorporating PR, Marketing, and Online.
Implementing communications plans to increase brand awareness and recognition for the organization.
PROFESSIONAL EXPERIENCES:
Marketing and Sales Manager
Pasig Doctors Medical Center February 2018 – June 2020
254 A.Rodriguez Ave. Manggahan, Pasig City
Marketing and Visuals Officer
BJS Development Corporation August 2010– July 2017
1869 P. Domingo St., Brgy. Kasilawan, Makati City
Corporate Communications Specialist
Thunderbird Resorts Inc. April 2010– June 2010
Salcedo Towers, Salcedo Village, Makati City
Corporate Communications Officer
Fortune Medicare, Inc. (HMO) April 2009 – January 2010
Citystate Centre, Shaw Blvd., Pasig City
Marketing Officer
MEGALINK INC. April 2006 – March 2009
Salcedo Street, Legaspi Village, Makati City
Marketing and Advertising Communications Coordinator
DMCI Homes Inc. December 2005 – April 2006
Pasong Tamo Extension, Makati City
SKILLS:
Strong Marketing and Communication experience
Multitasking and Prioritizing skills
Proficient on Adobe Creative Suites applications
Above average skills in using Microsoft Office Applications
Able to Manage Corporate Events and Photography (contract signing, events, executive profiles, etc.).
Years Conceptualization, Design and Lay-out of advertising collaterals skills and experience
Video Editing Skills
Knowledge to use MAC Computers
EDUCATION:
1998 – 2003 Bachelor of Arts in Filipino minor in Mass Communication
Polytechnic University of the Philippines
Sta. Mesa, Manila
1994 – 1998 Quirino High School
Project 3, Quezon City
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