MARILYN MANRIQUE 954-***-**** adfmnv@r.postjobfree.com Orlando, FL 32828

SUMMARY

Analytical and strategic manager with over 10 of years of experience, driving revenue and competitive positioning for the travel industry. Talent for identifying pricing/fare trends and opportunities to improve underperforming branches/locations. Broad-based experience includes directing build up and new site openings while maintaining high performing and multiple branches.

Turned around underperforming locations and grew revenue up to 20% for franchisees and corporation by analyzing data and tracking trends and identifying areas of improvement.

Increased revenue 10% for previously underperforming markets, while enabling the company to reposition as an industry competitor and market leader, by developing and implementing pricing and revenue management strategies.

Key contributor to the company gaining and maintaining competitive fare levels to meet corporate objectives by leading efforts among multiple departments throughout the enterprise.

Ensured competitive fares in specified markets by monitoring and analyzing strategy impact to make appropriate adjustments. Examined changes in market conditions such as competition, schedules, and fares to develop an effective pricing strategy to maximize revenue.

Successfully managed international pricing programs by working directly with foreign governments and countries travel authorities.

Consistently outperformed Financial Goals, achieving 10-20% revenue growth for major corporate locations. COMPETENCIES

Pricing Analysis Strategic Pricing & Negotiations Regulatory Compliance Policy Compliance Assurance Revenue Management Project Management Project Scheduling Resource Management Training Revenue Enhancement Turnaround Management Competitive Analysis & Positioning Reporting Bilingual Cross-Departmental Team Leadership Multi-Branch Management Inventory & Procurement Management JIRA Resco RightRez Ancillaries

PROFESSIONAL EXPERIENCE

SILVER AIRWAYS - Fort Lauderdale, FL September 2019 - Present Senior Analyst, Pricing and Ancillary Management

Own implementation of new and current core fares for all O&D (Markets Origin & Destination). These markets include Florida, Bahamas and the Caribbean. Create private fares for seasonality and Market O&D. Currently leading the expansion of ancillary products pricing for growth opportunities. Lead initiatives to identify itinerary attributes to create and/or adjust prices to enhance competitiveness within the industry demand. Increase ancillary revenue in the areas of unbundle products (checked bags, preferred seating, hotel packages, commission products). Manage and create unique promotional codes to encourage purchase through Silver Airways website. Responsible for Branded Fares program exclusively obtained on Silver Airways website. Manage sales strategies communication for senior leaders and executives.

Analyze demand trend and customer behaviors related for ancillaries products.

Manage price changes for unbundle products (e.g. bags, preferred seating) to maximize revenue.

Overhaul underperforming markets resulting in market penetration and higher revenue through effective development of pricing and inventory strategies.

Maximized passenger fares/pricing through pricing platforms (ATPCO, SABRE AirVision) by leading implementation of pricing and inventory strategies.

Serve as subject matter expert and define business requirements for major projects with the U.S. government in Washington DC (General Services Administration awarded package).

Facilitate the creations of new strategies to achieve pricing and revenue goals by leading collaborative efforts with Sales and Marketing Departments.

Supported company’s Caribbean expansion during acquisition of a new company and aircraft fleet. Provided pricing model to effectively and quickly gain ground with new routes. THE RITZ CARLTON YACHT COLLECTION - Miami, FL January 2019 - September 2019 Business Analyst

Managed shoreside application to support the booking infrastructure and business road map for successful launch. Responsible for solutions integration and documentation to create the capabilities needed to overcome business challenges. Interfaced with key stakeholders to develop business requirements while managing multiple projects. Create reliability strategies to address software problems and implement corrective actions/preventive actions plan.

Elicit requirements and processes through documentation, flow analysis and the facilitation multiple stakeholders’ sessions to assess business needs, while building solid relationships with business units owners.

Developed/redesigned business processes and coordinated End-User training and training documentation.

Managed configuration of business rules in the Reservations System and provided guidance to create bookings. THE RITZ CARLTON YACHT COLLECTION - Miami, FL (Continued)

Evaluate requests from business units to determine current and future system capabilities.

Led testing efforts and risk impact analysis during final phases of major enterprise projects.

Identifying opportunities to improve efficiencies.

Led small to mid-size solutions integration projects to enhance costumer experience with the reservations interface (Back End). SIXT RENT A CAR, LLC – Ft. Lauderdale, FL December 2014 - December 2018 Project Manager, Airport Expansion July 2016 – December 2018 Planned and opened new branches within 3 to 4-month time frame (based on permitting regulations). Prepared and delivered Profit Center Information reports. Collaborated with legal, security and toll departments to ensure state regulations were met. Analyzed luxury vehicle performance to consistently improve RPD.

Prepared and managed Branch Managers’ performance meetings across the U.S. Communicated with Branch Managers to track processes and operational policies. Prepared and delivered Incremental Revenue and Branch Ranking Revenue reports. Worked in conjunction with the legal department for new onsite airport branches and offsite branches opportunities.

Created dashboard through Jira application to manage ticketing system, ensuring SLA were met and CAPA plans were implemented on time.

Evaluated procurement needs and planned purchases for new location openings. Managed approvals on vouchers, complimentary, friends and family reservations. Oversaw ADA reservations (Hand Controls) for all branches.

Selected to represent company at conventions, including American Express GBT, GovTravels, and Lufthansa City Center (LCC) to further grow the network in USA.

Enabled timely openings of new branches, despite delays due to constraints with permits and regulations, by reorganizing department head meetings to plan and create solutions for obtaining permits, regulatory, and operational requirements.

Ensured effective procurement for new branch openings by inventorying all branches and collecting data to create the purchasing process companywide for inventory needs. Yield Consultant December 2014 – June 2016

Handled all revenue management tasks on a daily, weekly, and monthly basis. Monitored and reported on Revenue Per Day (RPD) and utilization performance. Assisted with Yield Management training. Recommended practical Revenue Management strategies and solutions. Reviewed fleet mix and inserted into pricing platform (Cobra).

Collaborated with pricing team to analyze promotions and point of sale information to track trends. Assisted with the initial data yield settings entered in Cobra along with Market Price Control (MPC) before the opening of the franchise. Supported the implementation of any yield software/programs.

Optimized direct sales and distribution via website and OTAs.

Increased revenue by stimulating demand and using existing demand for the location.

Developed analytical models to understand supply and demand under a variety of scenarios and made recommendations to aid in optimizing yield.

Identified areas of improvement by analyzing operational yield data, including internal reports - IBR and Web Cognos, and OTAs.

Served as primary point of contact to new and existing franchisees regarding yield-related performance. SILVER AIRWAYS - Fort Lauderdale, FL March 2013 – November 2014 Senior Analyst, Pricing and Ancillary Management

Managed all fares implementation during company’s separation from United Airlines. This included Florida, Bahamas, Atlanta, Dulles, and Cleveland among other markets. Led fare sale strategies communications for senior leaders and executives.

Managed implementation of Branded Fares and promotional offers, exclusively for Silver Airways passengers. Established Non- Refundable and Refundable fares as part of efforts to improve market share. Developed reliability guidelines to resolve discrepancies on bookings (PNR’s), fares, taxes, and promotions.

Ensured optimal fare pricing through markets evaluations to maintain competitive fares and enhancing new market opportunities.

Led major integration project of SABRE system into company’s operational structure, increasing technological advantages for the enterprise

SPIRIT AIRLINES - Miramar, FL September 2006 – February 2013 Senior Analyst, Pricing and Revenue Management

Developed and implemented pricing and revenue management analysis to meet corporate objectives for emerging and current global markets

Optimized passenger revenue through pricing management initiatives to meet aggressive financial and expansion goals.

Ensured attainment of monthly, quarterly, and yearly revenue forecasts by overseeing the pricing and revenue management structure in assigned markets.

Selected to participant in Company’s first international flight as a passenger on inaugural flight to Colombia, while enhancing market penetration overseas.

EDUCATION

Bachelor of Science (B.S.) Degree in Business Management UNIVERSITY of PHOENIX – Miramar, FL ATPCO and SABRE Certifications

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