P R O F E S S I O N A L P R O F I L E

Accomplished business manager. Experienced in communications and brand development, distributor partnerships, portfolio management, innovation and new product development in highly competitive consumer packaged goods (CPG) sector. Skilled at managing multiple brands positioning and turn-around comprehensive marketing and trade plans. E X P E R I E N C E

S K I L L S

US Marketing Manager

Drew Estate Feb 19 – Feb 20

Developed marketing and communications plans for US markets building path to purchase and effective ROI on campaigns.

• Designed brand communication architecture and guidelines for Joya de Nicaragua, aiming to reduce media message

inconsistency. Plan activated in digital social media, traditional media and POS. Social Consumer engagement grew 14%.

• Enabled Antaños® marketing campaign content so it could coexist in social media and traditional media, brand reviews grew 5% and unpaid content was delivered from 6 mayor cigar bloggers.

• Developed and created 2 consumer engagement programs for 6 mayor events this year, leading to brand trial, product tasting while complying with local, regional and federals laws.

Senior Marketing Manager

Campbell's Soup Company - LATAM Division Apr 15 – Dec 18 Led, developed and executed Marketing and Trade plans for LATAM markets, implementing brand strategy through regional campaigns, strengthening brand awareness at point of sales and consumer engagement using regional and local distributor networks. Direct reports 1.

• Led Campbell’s marketing and communications programs for Snacks Division (Goldfish®, Milano®, Tim Tam® and Royal Dansk®) for all LATAM regions, South & Central America, Caribbean and Mexico, managing a $5.5 M marketing budget. Delivering 9 annual content campaigns through a consistent ATL, BTL through 10 distributors, obtaining and average of +10pp increase on key markets sales.

• Planned and executed more than 15 marketing initiatives through field teams in each country that doubled sales in 8 months through the distribution network, by analyzing each local retailer needs, distributor networks and global and local competition.

• Led sales teams to engage in foodservice strategy with top tier retailers in the region, leading to ideation, design and development of ingredient and communication plan.

Andres E . O l e t t a

561-***-****

adfmmn@r.postjobfree.com

www.linkedin.com/

in/andresoletta

55 Ocean ln dr, Key

Biscayne, FL

S E N I O R B R A N D S T R A T E G I S T

Solution Seeker

Entrepreneurial Mindset

Brand Management

Market Share Growth

Team Leading

Project Management

P&L Management

Insights Developer

Team Builder

Fully Bilingual: Spanish & English

3-D Managerial Effectiveness Seminar

(Reddin Consultants)

Strategic Communications (Cargill)

Marketing Academy (Cargill)

Marketing and Insight Conference

(General Mills)

Understanding Low Income

Consumers (UCAB)

Negotiation’s Workshop (IESA)

C e r t i f i c a t i o n s

& O r g a n i z a t i o n s

E D U C A T I O N

E X P E R I E N C E C o n t i n u e d

Sr. Business Development Manager

Cargill Inc. Jan 2013 – Jun 2014

Led business and brands review to redefine marketing strategies and product development, assessing different business opportunities, modeling and ROI evaluation of business plans. Direct Reports 2.

• Developed Truvia s Business 2 Business route to market strategy using Cargill s opportunity mapping methodology. Customized solutions portfolio presented to Tier #1 and #2 customers reaching consideration point. Develop post evaluation presentations to present to clients including final campaign results and recommendations. Commercial Product Manager

Cargill Inc. Jan 2011 – Dec 2012

Developed and implemented a consistent 3-year business strategy plan for the Flour Platform, focused on brand advocacy and innovation, sustainable top line growth over strong budget management assuring feasible operations.

• Managed P&L delivering a $114.7 M EAT thriving on brand building, portfolio optimization, opportunity market mapping, demand planning process efficiency and political risk mitigation.

• Advanced and executed the platform’s pricing strategy over B2C and B2B clusters, leading to savings in $2.2M by improving cost structure. Sr. Brand Manager

General Mills Inc. Jan 2006 – Jun 2010

Responsible for steering the company’s marketing budget. Managing campaigns communications, media buy and consumer implementations for Nature Valley®, Green Giant®, Häagen Dazs®, Betty Crocker® and Diablitos®. Direct Reports 5.

• Delivered over 21 complete marketing campaigns, 10 promotional campaigns, 14 TV commercials and more than 80 BTL initiatives through Trade and Social Media agencies that generated over $110 M EAT.

• Led the Holistic Margin Management (HMM) culture providing over 60 actions for on asset utilization, product design, operating scale and sourcing network to add value to consumers.

EXPERIENCE PRIOR 2007

Brand Manager

General Mills Inc. Jan 2004 – Dec 2005

T rade Marketing Specialist

Johnson & Johnson Jul 2002 -Dec 2003

J r Brand Manager

Johnson & Johnson Feb 2001 -Jul 2002

M A R K E T I N G

E X P E R T I S E

Marketing

INSTITUTO DE

ESTUDIOS SUPERIORES

DE ADMINISTRACION

(IESA) Caracas,

Venezuela

Bachelor of Arts in

Economics

UNIVERSIDAD

CATOLICA ANDRES

BELLO (UCAB) Caracas,

Venezuela

Strategic Planning

Brand Equity Building

Consumer Research

Brand Positioning

Product development

Insights creation

Business Planning

Price targeting

Brand Strategy

Competitive Analysis

Integrated Marketing

Forecasting

Sales Management

Digital Advertising

Traditional Advertising

Social Media

Brand Communications

Contact this candidate