Frankfort, KY *****
CALA MEIKLE
ACHIEVEMENTS
● Implemented and managed the company’s texting service. Results: Increased sales by $80,000.
● Researched, pitched, and maintained relationships with “influencers” (bloggers). Results: Increased sales by $34,000.
● Designed and built the company’s inaugural wholesale website. Results:Customers were able to purchase products orders on-line in addition to phone in and faxed orders.
● Modified and upgraded the company’s retail website. Results:Sales from the retail website increased 36%.
● Implemented new email marketing system. Results:New customers to the website increased by 15%.
● Designed and scheduled email automations. Results:Completed checkouts increased by 9%, customers who completed checkout increased by 81% and the average email order increased by 4%.
● Created content and managed social marketing for the company. Results:Increased “lifetime likes” by 4%, decreased “daily unlikes” 36% and referrals from social media to the website that completed checkout increased by 81%.
● Designed company’s first tote bag. Results:Sold $10,000 of the item in its initial year.
● Used photoshop for product photography and editing. Results:Images used in social media and social media advertising, email marketing, texting service, as well as printed advertising for vendor in-person shows.
● Implemented the company’s initial blog. Results: Improved the company’s Google analytics as well as SEO.