Merchandising manager

Elwood De Leon Mariano

Salmiya, Salmiya

Kuwait

+965-****-**** (Landline)

+965-****-**** (Mobile)

*************@*****.***

*************@*****.***

OBJECTIVE:

My goal is to seek an employment from a reputable multinational company, where I can contribute my practical knowledge and skills I acquired on business, retail, and customer service relations. Looking for a suitable position as the next step in an already successful career.

BACKGROUND:

Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and currently working as part of a close-knit team to ensure that best & worst sellers are monitored. Continuously providing visual guidelines to make sure that visual standards are always maintained in all Markets. WORK EXPERIENCE

Teen Fashion – Justice

AREA VISUAL MERCHANDISING MANAGER (February 2012 – Present) Alshaya Group

Mainly responsible for managing the market Visual Merchandising and store teams to deliver effective and commercial visual standards, including store layouts and window displays, thereby contributing to the achievement of the brand sales target. Responsible for Visual Standards

• Handling 34 stores across 7 markets in Middle East (KSA, Kuwait, UAE, Bahrain, Jordan, Qatar and Oman).

• Feedback to line manager amendments to visuals or visual guidelines due to local market requirements.

• Implement processes and procedures to deliver best practice across all stores in area of responsibility.

• Train and develop visual team on exemplary brand visual standards and delivery.

• Educate store teams on brand visual standards.

• Conduct store visits to asses visual standards and quality of the visual implementation of promotional activities.

• Review feedback from stores and customers and take remedial action as necessary.

• Feedback to line manager visual trends within relevant industry and competitors.

• Work with Operations team to implement plans for new market entry, new store openings and challenged stores.

• Installing and dismantling displays, using available space to the best advantage.

• Dressing mannequins and making use of creative lighting for window displays.

• Preparing for promotional events and dismantling displays at the end of promotional periods.

• Visiting other stores across Middle East market, working with in-store sales staff and helping to develop their understanding of the presentation.

• Setting up a 'model' or ‘mock’ store according to the company's latest design directives, and then photographing the store's windows, walls and displays to create a visual merchandising pack to send out to other stores (to ensure consistency across all stores in Middle East with the company brand and image).

• Organizing the effective and efficient utilization of store space.

• Involved in rearranging, remerchandising & replenishing new stock as it arrives.

• Analyzing sales figures and forecasting future sales volumes.

• Communicating with other retail channels on overall business plans.

• Coordinating store display in line with brand guidelines and strategy.

• Delivering weekly floor moves, window installations and mannequin styling.

• Translating catalogues & promotions into real designs on the showroom floor.

• Reporting on mark down strategies, current performance and market trends. Support marketing initiatives

• Prepare monthly/weekly activity schedules for area of responsibility according to overall visual plan, incorporating events where necessary.

• Review delivery of visual activities against schedules.

• Action distribution of visual materials to stores in area of responsibility.

• Provide line manager and local suppliers (where relevant) with feedback on the quality of visual materials. Create and maintain excellent team across functional working relationships

• Manage and develop subordinates to ensure harmonious and productive team

• Ensure all activity is delivered in line with Alshaya’s Vision and Values.

• Contribute to the sharing of best practice within the brand, division and across Alshaya.

• Work cross functionally with other teams and functions to ensure the efficient implementation of visual initiatives.

• Build and manage professional relationships with external partners.

• Adhere to all company policies, procedures and guidelines. Support Operations

• Responsible for the store floorplans and schematic drawing and provide comments for any changes on the plan.

• Already opened 16 stores in the Brand.

• Responsible for ordering shop fits and other non-stocks for new stores.

• Tracking the non-stock shipment.

• Coordinating with the host brand about the store opening layout.

• Sending store opening photos to the host brand once it is done. AREAS OF EXPERTISE:

• Product placement

• Space planning

• Creativity

• Brand marketing

• Maximizing sales opportunities/commerciality

• Fixtures layout

KEY SKILLS AND COMPETENCIES

• An ability for combining colors and styles and putting outfits together.

• An eye for interior designs and putting showroom displays together.

• Experience of space or visual planning within the retail sector.

• Achieving business objectives by delegating.

• Proven ability to make commercial decisions that make an impact.

• Excellent sense of brand empathy.

• Fully mobile with good time management skills.

• Attention to detail.

• Motivating others.

• Developing talent.

• Commercial Orientation.

• Result Focus and Impact.

Teen Fashion – Justice/Claire’s

STORE MANAGER (September 2007 – January 2012)

Alshaya Group

BACKGROUND:

I am a Retail Store Manager with excellent business records in exceeding customer and company expectations and goals, particularly in consumable hard and soft line products. My core competencies include, but are not limited, to customer relations, employee supervision, training and development, operations, negotiations and sales promotions. With more than four years of professional experience in the Gulf region, I have proven myself to be a versatile Sales Manager and a team leader, developing and improving sales for wholesale and retail operations. Responsibilities:

• Managing and motivating team to increase sales and ensure efficiency.

• Managing stock levels and making key decisions about stock control.

• Analyzing sales figures and forecasting future sales volumes to maximize profits.

• Ensuring standards for quality, customer service and health and safety are met.

• Organizing special promotions, displays and events.

• Attending and chairing meetings.

• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what local competitors are doing.

• Dealing with sales.

• Develop and implement employee performance evaluations and improvement plans.

• Resolve customer problems or complaints by determining optimal solutions.

• Effectively manage employee turnover. Provide a positive working environment and handle employee issues appropriately and in a timely manner.

• Encourage store employees to take ownership for their performance and career development plans; follow up on a regular basis.

• Provide exceptional customer service and ensure the employees also provide the same level of service.

• Conduct regular store training.

• Ensure employee awareness of safety and emergency procedures.

• Manage store revenue, including cash handling, deposit reconciliation and delivery of deposits to bank.

• Execute and monitor loss prevention and shrink programs.

• Management of all store operational issues, to include store housekeeping, store administrative duties, physical inventories, price changes, etc.

• Responsible for preparation of work schedules.

RECEPTIONIST, CASHIER, MARKETING, INSTRUCTOR

Interface Computer College (May 2006 - March 2007) Responsibilities:

Reception Area:

• Keeping records of enrollees both for long term and short-term course.

• Entertaining inquiries by walk-in and through phone.

• Assisting prospective new enrollees.

• Answer telephone, screen and direct calls.

• Take and relay messages.

• Provide information to callers.

• Greet persons entering organization.

• Direct persons to correct destination.

• Ensures knowledge of staff movements in and out of organization.

• Prepare letters and documents.

• Receive and sort mail and deliveries.

• Schedule appointments.

• Organize meetings.

• Tidy and maintain the reception area.

Cashier:

• Responsible for tuition fees and miscellaneous.

• Responsible for the sales of supplies.

Marketing Area:

• Assisting students every semester break.

• Accompanied organized groups conducting career orientation.

• Acted as tour guide showing school facilities to high school students who visit the school.

• Administered scholarship exam to high school students and exam for the applicants. Instructor:

• English 111 (Communication Skills)

• B.A. 111 (Introduction to Economics with LRT)

• SED 111 (Personality Development)

• Office Procedures (Short term course)

SERVICE CREW

(Jollibee N.E. Pacific Mall, Cabanatuan City)

February 2003 - December 2003

Responsibilities:

• Ensure that each customer receives outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge and all other aspects of customer service.

• Maintain an awareness of all promotions and advertisements.

• Accurately and efficiently ring on registers and accurately maintain all cash and media at registers.

• Communicate customer requests to Management

• Maintain orderly appearance of register area and supplies stocked.

• Any other tasks as assigned from time to time by any Manager. Personal Data:

Date of Birth: September 04,1984

Age: 33

Sex: Male

Civil Status: Single

Height: 5’10

Weight: 85 kilos

Dialect: English, Tagalog

Educational Background:

Tertiary level

M.V. Gallego Foundation Colleges

Bachelor of Science in Secondary Education

Major in English

June 2003 - April 2006

Nueva Ecija University of Science and Technology

San Isidro Campus

Bachelor of Science in Secondary Education

Major in Math

October 2001 - March 2003

University of Baguio

Bachelor of Science in Secondary Education

Major in P.E.

June 2001 - October 2001

Vocational Course

Provincial Manpower Training Center

Reflexology

November 13, 2007

Secondary Level

Philippine Statesman College

June 1997 - April 2001

Primary Level

Lazaro Francisco Elementary School

June 1991 - March 1997

Reference:

Sylvie Demeulenaere

Business Director

Teen Fashion - Justice

Contact #: +965-****-**** (Kuwait)

Michelle Matthews

Senior Operation Manager

Teen Fashion

Contact #: +971-****-***** (UAE)

Munis Ali

Brand Merchandising Manager

Teens Fashion - Justice

Contact #: +965-****-**** (Kuwait)

Corinna Canning

Operation Manager

Health and Beauty – Debenhams Cosmetics

Contact #: +965-****-**** (Kuwait)

I hereby certify that all information mentioned above were true and correct. I shall be grateful if you will kindly consider my application and look forward to an early response from you.

Contact this candidate