Social Media Digital Marketing

SAMYA

FRANCE

CONTACT

Number: 619-***-****

Email: ***********@*****.***

Location: San Diego, CA

PERSONAL PROFILE

Diligent professional with 14+ years of experience and proven knowledge of corporate identity,

traditional and digital marketing, public relations for both general and Hispanic markets, event

production and management and strategic

positioning. Aiming to leverage my skills to

successfully fill a Marketing/Communications

role.

WORK-RELATED SKILLS

Digital & Traditional PR

Public Relations for general and Hispanic Markets

Basic SEO

Digital & Traditional Media Buys

Translator & Transcreator

Advertising

SEO Digital PR

Digital Marketing

Fully bilingual in English & Spanish

Bicultural

Business Development

EDUCATION

Universidad Autónoma de Baja California

B.A. Communications

May 2005

EMPLOYMENT BACKGROUND

SR. Director of PR & Social Media

Ignite Visibility - (2016-2020)

Pioneered the influencer marketing division of the company securing unpaid top-tier micro and macro influencers

Pioneered the Hispanic PR division of the company

Create proposals in response to RFPs

Oversee a team of 13 publicists and social media managers as pertaining to all PR, influencer marketing initiatives, and social media for clients such as Tony Robbins, DermaE, Beauty Bakerie, WeddingWire, Medifast, Roto Rooter, Door Dash, and hundreds of others, securing editorial placements in top-tier sites and print publications Develop and maintain meaningful relationships with clients, influencers and regional, national and international media outlets for both general market and Hispanic markets, nationally and internationally

Strategize and oversee the implementation of PR, social media efforts and media buys for all clients

Manage and stay within the department budget

Multilingual Public Relations Strategist

Self - (2012-Present)

Develop and execute end-to-end PR campaigns for multiple clients across traditional and digital media both for national, international and regional brands such as Amazon, Airbnb, Mogan Stanley, Buchanan’s Whisky, CIROC Vodka, Farmer John, Lancer Skincare, San Diego Gas & Electric, GreenRope, San Diego Latino Film Festival, El Agave Restaurant & Tequileria, among others.

Developed and maintained meaningful relationships with advertising partners Secure regular press coverage across national, and local print and online media markets. Spanish Translation & Transcreation for high-profile household names including Coca-Cola, Nabisco, Frank Coffee, Cine Sony, among many others. Established relationships with social media influencers who became part of the public relations and promotional marketing strategy of clients.

Served as a spokesperson and press conference coordinator as needed by clients. Write and edit news releases, talking points, and press packets in English and Spanish Publicist

BAM Communication - (2014)

Strategized and managed all PR efforts for 13 clients, in general and Hispanic markets Served as a spokesperson and press conference coordinator as needed by clients Developed meaningful relationships with general market, regional, national, media outlets. Writing and editing news releases, speeches, talking points, and press packets. Multilingual Publicist

HMC Advertising - (2012-2013)

Managed Hispanic PR efforts for accounts including Viejas Casino, Cirque du Soleil, Feld Entertainment, Westfield malls, and Baja Duty Free. Served as a spokesperson and as press conference coordinator Negotiating editorial coverage as a result from national and regional media buys Participating in the development of RFP's

Drafted, edited, and translated news releases, media alerts, promotional material and press packets

Developed and maintained relationships with regional media, supporting efforts to maximize desired coverage,

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