M.Pharm, MBA, Marketing Pharmaceutical, Brand Management

Chetan Kumar

Objective:

SEEKING A CHALLENGING POSITION IN BRAND MANAGEMENT

An astute professional with good experience in marketing, strong strategic capability & leadership. I am currently seeking a long-term career with bright future prospects. Branding is my Passion & prime goal is to excel and achieve a distinguished position in brand management. Profile-At a glance

Education: M. Pharm (UIPS; Panjab Univ. Chandigarh, Institute Rank-3rd all India), MBA-Marketing (SMU) Total Experience & Current role: Approx. 11 year’s significant experience in core pharmaceutical marketing In critical care and super specialty business. Currently handling Pain management Division of Modi- Mundi Pharma Pvt. Ltd.

Strengths: Passion in terms of branding, never gives up attitude, team player and commitment to work. Competencies: Strategic and creative mind-set, marketing brand plan, resource optimization, successful KOL management in terms of solution oriented tactics and scientific product content and case studies, ATL & BTL awareness activities related to portfolio, new brand launch, incentives, medical support, brand digital campaigns including webinars & CMEs, creative briefs for digital promotion media, field force effectiveness, assist in budgeting-P & L, briefings.

Work Experience-Details

Sep 2018 –till date

Job Title – Marketing Head (Pain management Division), Modi-Mundipharma Pvt. Ltd Key responsibilities and achievements:

Overall responsibility of leading, streamline the team and business operations including sales.

Handling innovative brand portfolio of international repute with focus on creating awareness through digital platform campaigns.

Strengthened marketing, positioning and digital communication for better brand recall through rich content

KOL engagement through well defined as per company policies & Mundipharma compliance

Strategy, marketing tactics with successful creation of campaigns and ensure execution at high level

Significant contribution to turnaround the business of division with 50 % growth since joining and declining attrition rate among sales team by providing constant support and motivation

Successfully launched new brands- Lidovalor, Superfos

Managing and guiding team of four people in marketing team

Guiding and building up high performance sales team through right implementation of differentiated strategies in sales and review meetings

Also contributing in launching of Oncology brand from Pierre fabre, france (Navelbine)- relaunch in market previously with Abbott.

June 2012 – 2018

Job Title - Deputy- Manager-Marketing (Comprehensive Care Div.), super specialty business, critical care and blood products.

Key Roles & Responsibilities:

Assist & responsible for managing & building the therapeutic portfolio of Biocon Anti- Infectives and blood products in domestic market through

Analyzing macro environment, patient journey-insights, brand portrait wheel, brand essence, customer segmentation, brand target and positioning based upon SMP

Established ownership of the specialty, by developing power brands & growth drivers and successfully launching new products with consistent increase in divisional market share

Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion in various digital platforms internal as well as external

Assist in budgeting, P&L and allocation of resources and ascertaining the tools for implementation for the marketing plan and programs are provided to the sales force on time

Regular creative-communication based upon single minded proposition with tactics for higher brand recall and field motivation drive

Organizational initiatives promotional programs including digital communications in the form of gif, patient counselling videos and visual aid to ensure implementation by field force

Quarterly region wise sale analysis, prescription tracker, cycle meets briefing, resolving field queries related to brands

New Brand Launch, in depth competitor analysis -CMARC, ORG, AIOCD

Developing top KOL pool through scientific promotion and value added services in compliance

Contributed exceptionally by building the first 15 CR. brand IVNEX with 45 % growth

Imp. Brand Campaign handled for increasing reach and better awreness– GBS-SURVEY, Beat the Bug- Biopiper Tz, Sepsis advisory board, conclave CME and International CPPM (Certificate Program in Procurement management), digital campaigns and patient support program, case studies Surya Pharmaceutical Ltd

Sep 2011 – April-2012

Job Title - Asst. Product Manager (Neuropsychiatry) Key Roles & Responsibilities:

Strategy and Brand planning in launching of division.

Design 'well to the point' strategies to convey the USPs to the customers and to differentiate from competitors.

Venus Remedies Ltd

Nov. 2009 – Aug. 2011

Job Title- Senior Product Executive (Product Management Team-Saaransh Team), Domestic operations Key Roles & Responsibilities:

Brand Management, Designing Marketing Strategy, New Product Launch, Preparation of marketing plans, activities and ensuring proper Implementation.

Preparation of Innovative promotional inputs for implementation of strategies, tracking, analyzing and market sizing on quarterly basis.

Brand segments handled (15 cr.) Anti-infective and general segment (Potentox, Mebatic, Trois, Septiloc)

Launched new products for Ortho and Pain management portfolio e.g. TROIS Academic Credentials

Course year Specialisation Institute / college/ Univ. MBA 2011 Marketing Sikkim Manipal University (SMU) M. Pharm 2009 Pharmacognosy University Institute of Pharmaceutical Sciences(Recognised by UGC as Centre of

Advance Studies),Panjab University, Chandigarh

B. Pharm 2007 Pharmaceutical

Sciences

University Institute of Pharmaceutical

Sciences(Recognised by UGC as Centre of

Advance Studies),Panjab University, Chandigarh

Projects & Seminar

Attended the Annual Conference of Association of Pharmaceutical Teachers of India (APTI)

Attended the First Chandigarh Science Congress held at Panjab University. Achievements

“IMPACT CHAMPION” awarded by SR. VICE PRESIDENT-Biocon for significant contribution and to turn around the business of division with exceeding budget both in Topline and Bottomline.

Nominated and sponsored by BIOCON for residential program “Brand Building Workshop”-Mumbai conducted by Healthscape and attended by Industry leaders.

Awarded- “PROJECT CHAMPION” for new DIGITAL INITIATIVE- INSPIRE at Biocon.

Qualified Graduate Aptitude Test in Engineering (GATE -2007) conducted by Ministry of Human Resources, Govt. of India in collaboration with I.I. T.

Got scholarship from University Grant Commission (UGC) for during Masters. Extracurricular

Prize winner in Declamation/Speech contests in U.I.P.S.(Twice)

Hostel Secretary (2007-2008) during my stay in Panjab University hostel.

Participated in various cultural events at departmental level

Prize winner in Annual Sports meet in U.I.P.S.(Twice)

Actively involved in handling tasks of Scientific Committee in 12th APTI Convention, Oct 2007 held at

Panjab University Chandigarh.

Personal Details

Name : Chetan Kumar

Location/Address : Delhi-NCR

Languages : English, Hindi, Punjabi.

Contact : +91-973*******, +91-991*******

Email Id : ***********@*****.***

LinkedIn profile id : https://in.linkedin.com/in/chetan1uips

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