UX Writer, Journalist

SARA ZENDEHNAM

I am an award winning journalist and eager UX writer and researcher with an

understanding of user needs, abilities and limitations. I have a passion for simplifying complicated copy, conducting quantitative and qualitative research, and am an expert in interviewing, storytelling, writing and connecting with users. EXPERIENCE

Independent UX Researcher/Writer – San Francisco Bay Area MARCH 2020 – PRESENT

Project: LNU Lightning Complex - Condensed several government documents and video to explain wildfire behavior to evacuated individuals

Project: KTVU Web Links Accessibility - Conducted quantitative and qualitative research to create user centered modifications to an existing TV news app

Project: Reforming the Berkeley PD - Simplified official city report to digestible copy for average user to understand

Journalist, KTVU FOX 2 News – Oakland, CA

OCTOBER 2018 - PRESENT

Skilled interviewer of prominent figures and community members

Expertise in understanding human behavior and emotions with excellent communication skills

Gather insights, field studies, research and present findings Multimedia Journalist, FOX40 News – Sacramento, CA JUNE 2015 - SEPTEMBER 2018

Conducted exploratory field research to understand viewers’ goals and get their voices heard

Produced solution oriented reports

Research Assistant, Boston University – Boston, MA SEPTEMBER 2011 - JANUARY 2013

Assisted professor in directing communications based research projects

Created discussion and question guides

EDUCATION

Washtenaw College, User Experience Designer Certificate IN PROGRESS

Boston University, M.S. / Broadcast Journalism

COMPLETED JANUARY 2013

UC Santa Barbara, B.A. / Sociology

COMPLETED JUNE 2011

Location:

Walnut Creek, CA

Contact:

**********@*****.***

Portfolio:

www.uxfol.io/saraz

SKILLS

Interviewing

Surveys

Behavioral analysis

Storytelling

Copy writing

Transforming complex copy

Competitive analysis

Field studies

A/B Testing

Participant recruitment

Data presentation

AWARDS

UX Designer Certificate – Udemy

Emmy – Breaking News, NATAS Northern

California Chapter

LANGUAGES

English – Fluent

Farsi – Fluent

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