Cliff Schamber, CPCE, CMP
*** ******* ***** ***** ****: 301-***-****
Gaithersburg, MD 20878 Email: *****.********@********.*** Enthusiastic and strategic leader with breadth and depth of experience in sales, food and beverage, training, and operations. Recognized abilities in revenue growth, identifying and infiltrating existing and emerging markets, building and managing cohesive sales driven, goal focused teams supporting customer-centric strategies QUALIFICATION HIGHLIGHTS
Recognized as the Catering Sales expert for Marriott International
Experience: 9 years as Global Catering Leader, 30 years of Sales, 21 years of Training, 14 years of operations
Highly spirited and inspirational leadership style
Life learner – continual pursuit in attainment of knowledge in the fields of sales, food, and beverage, self improvement RELEVANT SKILLS AND ACCOMPLISHMENTS
SALESMANSHIP
Conducted a comprehensive performance analysis at the Wardman Park Marriott highlighting the erosion of Catering revenue resulting in adjustments to group strategy, solicitation focus and multi-year contracts.
Developed robust wedding package presentation that fostered growth from 32 weddings in 2011 to 75 weddings in 2014
Achieved growth of all customer segments from 2012 to 2014 by 143% of goal
Hosted innovative Event Planning Rewards Program to introduce the Mayflower Hotel to recognized leading planners in Washington while solidifying relationships resulting in an increase of Wedding and Gala referrals by 38%
The Catering Sales Team was recognized by Bill Marriott, Chairman of Marriott International for achieving exceptional results in 2013 and 2014. The Mayflower Hotel became the 3rd highest grossing Catering Hotel in North America. LEADERSHIP AND STRATEGY
Redirected underperforming sales effort at the Mayflower Hotel with emphasis on team engagement and customer service exceeding budget by $2.1 million total in 2013-2014.
Led global cross functional team and presented MI’s Catering Sales strategy to Corporate Sales Leadership to create awareness and address the current state of Catering Sales at MI’s CORE hotels and recommendation for future approach
Led the conversion, process and communication for Catering Sales migration to Month End Pace reporting platform
Petitioned and attained a $25,000 grant from the Marriott Foundation for the redesign of the National Association of Catering and Event’s Certified Professional Catering Executive (CPCE) certification exam
Created Sales Transformation Catering Repository to provide deployed markets Training, Onboarding and other relevant information as part of Marriott’s strategic sales initiative
Directed effort to redesign Marriott.com Wedding eRFP process to capture more comprehensive information from potential wedding customers with the goal of improving closure ratio TRAINING AND COMMUNICATION
Presented and facilitated training at ASAE, ISES, MPI, Catersource, and NACE conferences
Designed and delivered Catering Sales training to 5,000+ Catering Sales and Event Management associates on a regional, national and international level.
Designed a comprehensive education platform for Catering Sales content on Marriott’s internal website
Developed Catering Sales conference call curriculum and conducted sessions for 2,000+ Catering Sales, Group Sales and Event Management associates globally
Introduced robust on-boarding program to ensure standard Catering Sales skills aligned with time in position
Developed a comprehensive wine selling pairing system to improve confidence and closure on wine upsell
Created detailed profiles for all customer segments and verticals identifying key customer buying characteristics EMPLOYMENT HISTORY
2019- current Director of Sales Marriott Wardman Park Hotel, DC 2016–2019 Director, Catering Sales Marriott Wardman Park, DC 2011–2015 Director, Catering Sales Mayflower Hotel, Autograph Collection, DC 2007–2010 Corporate Director,
Catering Sales Solutions and Support Marriott International Headquarters 2002-2007 Corporate Director, Catering Segment Sales Marriott International Headquarters 2001-2002 Director of Event Management Fairview Park, VA 1998-2001 Director of Catering Sales Fairview Park, VA 4/98-10/98 Project Business Consultant (Property Sales System) Marriott International Headquarters 1996-1998 Director of Catering Fairview Park, VA
1994-1996 Director of Catering Greenbelt, MD
1993-1994 Senior Catering Manager Gaithersburg (Washingtonian), MD 1992-1993 Senior Catering Manager Gaithersburg, MD 1991-1992 Senior Catering Manager Greenbelt, MD
1990-1991 Group Sales Manager Bethesda, MD
1989-1990 Executive Meetings Manager Bethesda, MD
1987-1989 Beverage Manager Arlington, VA
1986-1987 Beverage Manager Nashville, TN
1983-1986 Assistant Restaurant Manager Saddle Brook, NJ EDUCATION
2017-Current Adjunct Professor – School of Hospitality Prince George’s Community College 2004-Current Certified Professional Catering Executive (CPCE) Nat’l Association of Catering and Events Trainer Certification – TCII Marriott International 2003-Current Certified Meeting Planner (CMP) Convention Industry Council 1996 Culinary Skills Certificate L’Academie de Cuisine, Bethesda, MD 1982 Bachelor of Science, Management and Marketing Radford University, Virginia AWARDS AND RECOGNITION
2014 Leadership Award – Mayflower Hotel, Autograph Collection 2007 Elected National 2nd Vice President - National Association for Catering and Events (2 terms, 4 years) 2006 Appointed National Chairperson – NACE CPCE Commission 2005 National Association for Catering and Events – President’s List 2004 Marriott Global Sales Leader Award – Sales Team of the Year 2001 Mid Atlantic Leadership Award
2000 Mid Atlantic Sales Achievement Award