Digital, Performance Marketing, E-Commerce

Glenn Go

917-***-**** *****.*.**@*****.***

www.linkedin.com/in/seo-sem-ecommerce-digital

DIGITAL, PERFORMANCE MARKETING, E-COMMERCE

Proven Leader in delivering comprehensive and transformative B2C marketing strategies that increase revenue and encompass brand awareness, digital marketing and e-commerce. Talented Media Manager skilled in generating continuous performance improvements through end-to-end management of content and marketing campaigns; from hands-on intuitive road-mapping and design development to ongoing data analysis and strategic consultation.

Product Content Marketer with keen understanding in how to leverage both Above the Line (ATL) wide-audience advertising and Below the Line (BTL) targeted advertising channels to achieve results. Known for working collaboratively with cross-discipline teams to align objectives, develop integrated approaches to strategy, creative and advertising, and meet tight deadlines. Focused on leveraging emerging technologies, industry trends and insights to drive customer acquisition and performance improvements.

Digital & Brand Marketing Budget & Spend Management Online Customer Experience

Digital Business Transformation Product & Event Launches Negotiations & Partnerships

Short & Long-Term KPIs Testing & Data Analysis Project Management Social Media Strategy

PROFESSIONAL EXPERIENCE

Meredith Corporation – New York, NY 2019 – Present

Paid Media Strategist

Drive customer acquisition and retention for newly launched DTC brand through innovative strategies.

Articulate business concepts, initiatives and solutions through comprehensive marketing roadmaps. Build high-value audiences by designing integrated, cross-channel strategies, including social media and pay-per-click advertising. Improve Search Engine Optimization (SEO) by conducting relevant keyword research, optimizing web and landing pages, and increasing valuable backlinks.

Leverage strong digital marketing skills when launching new campaigns that successfully take customers from awareness to conversion.

Maximize success by continually testing and optimizing creative message content and frequency, identifying organic growth opportunities, and increasing performance through retargeting and segmentation advertising.

Increased ROI and reduced cost-per-acquisition at conversion stage by strategically planning PPC ad account and optimizing for click-through rate (CTR) to achieve better ad rank with lower bids.

Alès Group – New York, NY 2016 – 2018

Director of Digital Marketing & E-Commerce

Led United States channel to represent 40% of e-commerce revenue and turnover across all global subsidiaries including France, Canada, Germany, Italy, Spain and United Kingdom.

Skyrocketed ROI from $0.9 to $8-$10 by best allocating marketing efforts and budget, including optimized paid search and media marketing and BTL audience-specific, retargeted ad campaigns.

Directed brand strategy, merchandising, site enhancements and backend operations for Phyto.com and Lierac.com. Created valuable text- and image-based content used to increase organic SEO and drive website traffic and develop email marketing campaigns.

Achieved 1,900% growth in revenue across two new websites in two years.

Splintered content into global, cross-channel campaigns, including social media, ATL wide-audience advertising, and other digital marketing techniques. Partnered with Paris teams to align positioning and create high-quality content.

Boosted sales, increased time on site and reduced cart abandonment rate by refining main website navigation and improving user experience through various technical enhancements.

Dramatically increased audience awareness and engagement across social media channels, reaching a 150% growth in followers on Instagram, by establishing an efficient content mix, creating high-performing ads and optimized posting schedule.

Elevated revenue and referral traffic 10% by developing and writing valuable content for new blog, laphytotheque.com.

American Express – New York, NY 2013 – 2015

Digital Business Development Manager

Managed commercial departments for joint e-commerce venture between American Express and Vente-Privée; the world’s largest internet event company with $2B in annual sales.

Reached 150% revenue increase and secured margins of 60% for Men’s Footwear department through effective negotiation of contractual terms and pricing while providing expert oversight for departmental financial budgets spanning inventory, product flow, and profitability.

Boosted brand equity and recognition and drove substantial traffic and revenue growth in collaboration with Finance, Logistics, and Marketing teams.

Researched market trends and customer buying patterns to create targeted and segmented content which would appeal to each department’s ideal audience lead to increase in purchase amount and frequency. Established strategy & planning approaches for paid media and email marketing campaigns, continually adjusting and optimizing content mix and frequency based on analysis of various KPIs, not limited to site traffic, conversion rates, and sales revenue data. Strengthened strategic partnerships to secure new business.

Victoria’s Secret Direct – New York, NY 2008 – 2013

Digital Marketing & E-Commerce Manager

Drove strategic insights throughout multiple digital platform projects to generate traffic and revenue growth, guide digital marketing initiatives, meet all business expectations and maintain customer experience standards.

Acted as category manager for Beauty and Swim verticals, worth over $30M and $70M respectively; increased online shopping revenue by improving site categorization and navigation, optimizing for mobile devices and developing valuable, audience-specific content for category pages.

Generated over $20M in ONE day by launching e-commerce and digital channels for VS Annual Fashion Show which aired on CBS; led team of 40 producers, graphic designers, web developers, and social media associates to develop and deliver all content and communications.

Collaborated with Public Relations, Marketing and Social Media teams to leverage existing brand equity and supermodel recognition in order to maximize traffic for all online channels.

Successfully executed VS All Access and Angels & Artists projects, which included development of branding and graphic standards consistent with existing VS branding, designing creative content and communication, and using relevant keyword research, targeted ad text and optimized landing pages to increase organic SEO/SEM.

TEACHING EXPERIENCE

Laboratory Institute of Merchandising – New York, NY 2018 – Present

Adjunct Professor, E-Commerce & New Media Marketing

Instruct graduate and undergraduate students in E-Commerce, Social Media, Digital & Performance Marketing; evolve and develop course syllabus and objectives based on emerging technologies, innovations and trends as well as department and college standards.

Prepare presentations and lectures, provoke vibrant in-class discussions and assign and evaluate student case studies, projects and other assignments; successfully sustain exceptionally high levels of student engagement.

SOFTWARE PROFICIENCIES

Analytics & Insights: Google Analytics, Adobe Omniture, Coremetrics, BrandWatch

E-Commerce & Payment Platforms: Magento, Shopify, Proximis, Adyen, Avalara, Ingenico, Ogone

Websites & Content Management: Squarespace, WordPress, FatWire, Hootsuite

CRM & Email Marketing: Salesforce, Bronto, Tealium, Constant Contact, Mailchimp

Project Management: JIRA, Asana, Blackboard, Canvas

EDUCATION

M.S., Management and Systems, Concentration in Strategy and Leadership; New York University 2012

B.S., Fashion Merchandising Management; The Fashion Institute of Technology 2004

CERTIFICATIONS

Google – Ads Search, Digital Sales, Display Ads, Mobile Ads, Shopping Ads

Contact this candidate