Digital Marketing Social Media

Dikshita G. Mahadik

Email ID: ******.*********@*****.***

Phone no: +974-******** / QID - 290********

Result-oriented professional targeting challenging assignments in Ecommerce Sector with an organization of repute

PROFILE SUMMARY

An accomplished individual offering experience in diverse roles distinguished by commended performance and proven results in:

~Online Merchandising ~Online Platform Marketing ~Inventory Management

~Marketing Analytics ~Account Management ~Campaign Management

~Client Relationship Management ~ Team Management ~Digital Marketing

● Self-driven & result oriented professional with an overall experience of 5 years majorly in Ecommerce, offering expertise in ecommerce strategy & operations

● Proven skill sets in Merchandising, Campaign & Promotion planning, Relationship management & Team management

● Successful completion of PG in Digital marketing & Communications, Social media marketing strategies & Marketing Analytics course from MICA Institute in association with Up Grad ORGANISATIONAL EXPERIENCE

YouGo Online Services Ecommerce W.L.L (Digital Marketing Manager) April’20 – Present

• Designing Marketing strategies for YouGo Online Services Ecommerce

• Creating Social Media Campaigns and defining campaign budgets

• Creating brand awareness of YouGo Payway, planning & implementing growth strategies for all YouGo projects

• Identifying the right target audience & Optimizing on key metrics leads, clicks, CTR

• End to End execution of campaigns and content creation

• Analyzing and reporting campaign performance, improving Cost per results and Ad performance

• Working on future launches of YouGo Payway App in association with IT team

• Building business case and project architecture for client's Ecommerce website (YouGo Easy Buy project)

• Building on-field sales team for sales & marketing of YouGo projects

• Handling content and operational tasks related to YouGo Payway and YouGo Easy buy projects

• Managing and negotiating with external agencies for project sourcing Flipkart (2GUD) : Assistant Manager (Platform Merchandising & Events Team) Aug’18 – Feb’20 Events Planning & Sales Strategy

● Ideated and channelized sale events on 2GUD platform (The Big Billion Days, Big Shopping Days)

● Developed merchandising calendar and framework to maximize GMV and Unit’s targets

● Devised cohort targeting & demand planning to optimize traffic share, achieve business objectives and sale targets

● Identified new market trends, analysed competition and developed strategies for upscaling sales Website Management

● Designed category landing pages with set objective of optimizing CTR and Conversions

● Managed external creative agency to ensure impactful creative design & communication as per brand guidelines

● Owned creatives delivery and optimised processes with external stakeholders for smooth operations Team Management & Operational Processes

● Managed 5 direct reports, supervised & developed their KRAs and career charter with quarterly review cycle

● Hired & mentored new joiners, formalised resource planning to achieve operational targets

● Built new processes & managed stakeholders across functions (Marketing, Supply chain & logistics, Creative Agency, Tech-Product)

Analytics & Reporting

● Analysed consumer journey & optimising funnel metrics like CTR, Bounce Rate, Cart Additions & Purchase at each stage

● Run successful experiments on cohort targeting, search keywords, browsing patterns and traffic trends for better customer experience & improved platform conversions

● Published merch metric reports and sale performance with concerned stakeholders Project on Customer Education

● Created awareness & differentiated value proposition for 2GUD customers regarding Refurbished Vs. New Products

● Launched experiments using regional content, cohort targeting to optimize on CTR & visit share

● Improvised engagement on merch properties with education content to enhance new user experience on site

Flipkart (2GUD) : Achievements

● Improved Homepage CTR from 2% to 5% and was able to achieve 150% incremental over period of 4 months by continuously optimizing on homepage creatives and offer call outs and getting right inventory mix in place

● Education visits vs All visits showed incremental growth of 200%, improved from 3% to 10% within 3 months

● Achieved 100% GMV target for platform and 90% Units target from Jan 2019 - Dec 2019 Tools: Adobe Analytics, Neo [Flipkart merch tool], FDP [Data Platform], Google Analytics eBay.in Jan’16 – Aug’18

Merchandising & Campaign Management

Category Merchandising

● Planned promotions & merchandising frameworks for categories to achieve sale targets

● Performed inventory analysis and competition mapping for identifying inventory gaps to build supply through BD team

● Handled key seller accounts, resolving seller grievances & building strategies to increase GMV from each seller

● Executed discounting strategies like co-funded couponing, seller incentive programs and marketing initiatives within allocated budgets

Campaign Management & Deals Operations

● Merchandising program co-owner for marketing campaigns across categories to drive business objectives and operations

● Set up process timelines for key deliverables like creative briefs and inventory planning

● Planned dedicated spike campaigns around inventory buckets [fast moving, slow moving, long tail low ASP] to fulfil objectives like first time buyer activation, liquidating slow moving stocks

● Analysed and optimised key metrics CTR, Conversion & GMV to integrate analysis effectively in merchandising strategy

ICICI Bank Ltd., Navi Mumbai May’15 – Dec-15

Relationship Manager/HNI Clients Wealth Management Client Servicing & Wealth Management

● Analysed client’s financial requirements and suggested appropriate solutions from the bank’s product offerings as well as evaluated risk return profile, constraints and investment horizons

● Acted as the Single Point of Contact (SPOC) for addressing all client / customer queries and issues

● Monitored client’s portfolio performance, conducted profitability analysis, rendered sustained advisory services for securing high ROI and increased retention levels

● Acquired new clients, increased assets under management by generating business from existing accounts, achieved profitability and increased sales growth

Morarka Organic Foods Ltd., Mumbai May’12 – Dec’12 Marketing & Sales Executive

Business Development

● Developed new franchisee and business by educating retailers about organic products and stocking products in their shelves for sales

● Planned & Executed marketing activities for lead generation and negotiations for successful franchisee conversions

● Interacted with existing clients to cater their inventory requirements, marketing material as well as organizing promotional activities for the clients

● Promoted brands through corporate and social events, have done promotional events with Taj Lands, Wipro, Mahindra and Mahindra, Fro Franchise, AOL etc. ACADEMIC DETAILS

2019-2020 PG in Digital Marketing and Communication, MICA Institute in association with UpGrad 2015 MMS from IES Management College and Research Centre, Mumbai University 2011 B.Sc. in Biotechnology from Pillai College of Arts, Commerce and Science, Mumbai University 2008 12th from Modern college, Maharashtra Board

2006 10th from ICL School, Maharashtra Board

ACTIVITIES & ACHIEVEMENTS

● Awarded with ‘Mission Impossible’ Award in Flipkart for Driving Refurbished Education on 2GUD platform and getting 200% incremental visit share

● Awarded with ‘Best Team performance’ Award during The Big Billion Days 2019 for successfully driving merch operations and overachieving targets

● Promoted to Assistant Manager in 3 months of joining Flipkart

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