Social Media Digital Marketing
Resume:
Taylor E. McKnight
Ecru, MS 38841
******.**********@*****.***
PROFILE
Holds a Bachelors of Business Administration
in Marketing with concentrations in Supply
Chain Management and Integrated Digital
Marketing. Minored in Spanish and Pre-Law.
With extensive leadership skills.
SKILLS AND ASSETS
Google Ads Search Certified
Google Ads Measurement Certified
Hootsuite Platform Certified
Hootsuite Social Marketing Certified
Hubspot Content Marketing Certified
Hubspot Inbound Marketing Certified
Hubspot Social Media Certified
Microsoft Excel – Pivot Tables,
Functions, VLOOKUP, and Solver
Canva – Graphic Creation
Photoshop – Video Editing
EDUCATION
Mississippi State University
Starkville, Mississippi. May 2020. Current
GPA: 3.74/4.00.
Bachelor of Business Administration in
Marketing.
Concentrations; Supply Chain
Management and Integrated Digital Marketing
Minors; Spanish and Pre-Law
Study Abroad - May 2019
International Marketing in Paris, France
Itawamba Community College
Tupelo, MS. May 2017. GPA: 3.96/4.00.
Associate of Arts in Business Marketing
EXPERIENCE
Dance Marathon Marketing Committee Member
Mississippi State University, September 2019 – February 2020
• Employed skills of creating fliers and social media posts with Canva.
• Exemplified excellent communication skills to numerous people to attract attention to Dance Marathon.
• Appealed to the public and businesses to obtain donations to assist with fundraising for Le Bonheur Children’s Hospital located in Memphis, Tennessee.
American Eagle Brand Ambassador/Sales Associate
Mall at Barnes Crossing, Tupelo, Mississippi, June 2019 – Present
• Generated sales by providing the consumers with an exceptional shopping experience.
• Represented the company by increasing brand awareness and sales positively.
Marketing Intern at Parents of Mississippi State
Starkville, Mississippi, June 2019 – January 2020
• Utilized Canva along with other marketing tools to create advertisements and social media posts.
• Built brand recognition by posting on Instagram and Facebook at designated time slots throughout the day.
• Published partnership articles for businesses relating to students and parents.
• Conducted market research using statistics of current trending business within the area.
• Monitored and edited the website, parentsofmsstate.com.
• Operated Adobe Photoshop efficiently for video editing purposes.
College of Business Ambassador
Mississippi State University, March 2019 – April 2020
• Coordinated fundraising events representing the College of Business.
• Recruited prospective business students to tour the college and sign up for orientation with the University.
• Communicated using both verbal and written skills with alumni, as well as parents for the betterment of our students and our campus.
United Nations Association Social Media Coordinator Mississippi State University, March 2019 – April 2020
• Managed three social media accounts, being Facebook, Twitter, Instagram.
• Updated member activity and involvement on campus amongst active members.
• Created fliers and social media posts using Canva and Photoshop.
• Increased following percentages and interactions by 30%.
• Informed members of activities happening amongst the society, campus, or other Associations at other campuses.
Consumer Segmentation Consultant
Carl Small Town Center, Starkville, Mississippi, January 2019 – May 2019
• Conducted brand audit and customer segmentation profile.
• Developed recommendations for re-branding the community development organization.
• Prioritized customer segmentation and created customized plans for communication routes with each segment.
INVOLVEMENT
President and Dean’s List Scholar, Mississippi State University Aug.2017-May 2020.
American Marketing Association. Mississippi State University, Aug. 2017-April 2020.
Transfer Student Association. Mississippi State University, Aug. 2017-April 2020.
Golden Key Honor Society Mississippi State University, Aug. 2018-April 2020.
National Society of Leadership and Success. Starkville, MS Aug. 2019-April 2020.
Brickfire Project Mentor. Starkville, MS. Jan. 2019-April 2020.
Pi Kappa Phi Fraternity. Mississippi State University, MS. Jan. 2018- April 2020.
Pi Kappa Phi Risk Management Chairman. Nov. 2018-May 2019.
Pi Kappa Phi Scholarship Committee. Jan. 2018-Aug. 2019.
Orientation Leader/Student Recruiter/Tutor.
Itawamba Community College Tupelo, MS August 2015-July 2017.
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