Marketing Digital

Patricia M. Mahon Resume ****

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TRISH MAHON

**** ******* ******

West Hills, CA 91304

*********@*****.*** 213-***-**** (CELL)

www.trishmahon.com

www.trishsamples.com

http://www.linkedin.com/pub/trish-mahon/26/33a/43

PRODUCT MARKETING, BRANDING, COMMUNICATIONS, CONTENT STRATEGY HIGH ENERGY/BROAD EXPERIENCE CANDIDATE: Product and Service Marketing Pro. Proficient at Product Development, Brand Development, B2B and D-to-C Marketing, Digital Content, Storytelling, Online Lead Generation, Loyalty Programs, Branding, Clubs, Newsletter and Engagement.

EXPERIENCE:

Outsource Marketing Group, Inc. – Los Angeles, California (www.omg-usa.com) VP of Brand and Content Marketing. Head Communicator and Storyteller (April 2000-Present) Power Branding, Digital Marketing, Direct Response, Ecommerce, Communications, Content and Story Marketing across traditional and tech channels including: DR Television, Web, Print Advertising, Direct Mail, Email Marketing, Video Marketing, Social Networks, Pay-Per-Click, Viral Marketing, Electronic PR, E-Surveys, Banner Ads, and SEO. I have managed some of the most successful Direct Response Marketing campaigns in the industry and been the voice of Multi-Channel Marketing content, copy, video scripting, tele-scripting, brand development, and new product positioning. Recent Campaigns and Clients: ScopioVet, F. Hoffmann-La Roche AG, Pet Anti-Aging Wellness System, American Botanical, The Journal of Longevity, CellHealth Institute, Planet Green, Sedona Labs – Healthy Pet, Cambridge Research Labs, Red Rock Secured, US Money Reserve, HSN Direct, TriVita Corporation, E-Brands, NOVA Development/Hallmark, National Realty Investment Advisors, Swiss America Trading Corporation, AdKnowledge, US Forex, Lear Capital, Sears Home Central. Quantum Television/E4L, Inc. – Encino, California

Senior Director of Print, Database & Continuity Marketing (December 1997-April 2000) Directed all Product and Brand Development Projects as well as all non-television Direct-to-Consumer and Multi-Channel Marketing business. Also developed Print Ads, Direct Mail Programs, Package Inserts, Catalogs, List Management, Telemarketing and Retail Placement. Created Sell Sheets and full Product Collateral. Managed vitamin Continuity Club Programs, Database & E-Mail Marketing across 5 Consumer Categories. Extensive Writing and Design Direction. Guthy-Renker Corporation– Santa Monica, CA

Senior Director of Marketing– Health and Fitness Division (July 1996-Dec.1997] Managed all Direct Marketing, Product Development and Project Management for TV, Web, Print, Retail, Direct Mail, Telemarketing, Credit Card Syndication, Catalog, Package Inserts, and Electronic Media, as well as International Print, DM & Catalogs for the highly profitable Fitness Division. Managed all Copy, Collateral, Upsells, Backend, and List Management. Kent & Spiegel Direct – Culver City, CA

Director of Print & Database Marketing (August 1994- July 1996) Responsible for Print, Direct Mail and Telemarketing campaigns across a wide variety of television product lines including: Fitness, Nutrition, Automotive, Beauty, Housewares, and Home Improvement. Also managed the list rental, backend marketing, and ensured data integrity.

Patricia M. Mahon Resume 2020

2

KOLD TV (CBS) - Tucson, AZ

Promotion Manager (1990-1993)

Developed and scripted all on-air promotional pieces for local CBS network affiliate and local sports events. Worked closely with the community on fund raising, cultural and special events including collegiate and local sports programming. Created NCAA sports spots promoting the University of Arizona team events and covered the El Tour de Tucson perimeter bike ride. EDUCATION:

Trinity College – Dublin, Ireland

MA Anglo-Irish Literature, First Division Honors: GPA 4.0

Manhattanville College – Purchase, New York

BA English Literature, Dean’s List, Commencement Speaker: GPA 3.75

St. Clare’s Hall – Oxford, England

Literary Semester Abroad/Scholar Program, English Literature: GPA 4.0 MEMBERSHIPS and PARTICIPATIONS:

Female Member of the California Elks Club, Member: Ad Specialty Institute, Electronic Marketing Assoc, Electronic Retailer - Contributing Writer/Columnist, Speaker: “Print Marketing: The Forgotten Frontier,” Response TV Forum, Long Beach, CA POINTS of INTEREST:

College Commencement Speaker, Dual Irish and American citizen. Attended college at the age of 16, obtained Master’s Degree at the age of 21, commenced English Doctorate at the age of 22, English Teaching Fellow/Scholar, Instructor of English Literature, Expository Writing and Composition.

HOBBIES:

Published Author – Stories from the Age of Distraction – ‘A Night in the Vine’ (Santa Ynez Valley Wine Novel), Avid runner, cyclist, hiker, and weight trainer. Competed in Women’s Rugby, Softball, and Basketball. Completed American Cancer Society Bike Ride from Philadelphia to Atlantic City, NJ. Won two mountain biathlons in Flagstaff and Tucson Arizona at 12,000 feet. Mini-Schnauzer Rescue.

SPECIAL DR MARKETING COPYWRITING, CONTENT & SEO SKILLS AND SERVICES.

Multi-Channel Marketing

Plans

ROI Analysis

Product and Brand

Development

Creative Positioning

Upsell/Cross-sell

Development

DRTV and Video Scripts

Print Ads/Advertorials

Blog Writing

E-Newsletters

Electronic Press Releases

Social Network Ads

SEO Enhanced Web

Content

Email Campaigns

Direct Mailers

Lead Generation

Programs

Tele-Scripts/Tele-Training

Magalogs/Catalogs

Sales

Brochures/Information

Kits

Continuity/Loyalty

Development

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