Sales Customer Care
Resume:
Anand Kumar
Marketing & Sales Diagnostics & Therapy
Mineral Wells, Texas
*****.***********@*****.***
www.linkedin.com/in/kumar1anand
Sales and Marketing Executive with significant global experience across 75 countries, and throughout the 50 United States. Extensive experience engaging with executive level stakeholders to build and maintain relationships and drive business results. Expertise is in creating and growing programs to drive profitability in devices, IT and consulting for over $2 billion. Achievements include:
Creating a premium market segment and new funnel valued at $300 million over 18 months
Built a solutions business with multiple large-scale cardiovascular and oncology projects for hospitals worldwide
Creating and managing a program spanning 30 ICU projects resulting in a revenue increase of $500 million
Implementing sales outreach program for diagnostics and biomarkers with revenue increase of $50 million
Humboldt Prize from German president Johannes Rau; US Green card under category Extraordinary Ability EB1A Professional Experience
ELETROMEDICAL PRODUCTS INTERATIONAL, Mineral Wells, Texas Executive Vice President, Sales & Marketing 2019 – present
Overseeing global sales, marketing, customer services and clinical science for Alpha-Stim to drive solutions for anxiety, insomnia, depression and pain – Achieved 20% growth; Revamped business processes and distribution structures nationally and globally – extensive experience with both institutional sales and consumer marketing
(digital marketing, SEO, Ad words, social media)
SYMPHONYCARE, Madison, Wisconsin
Chief Revenue Officer and VP Sales 2018 – 2019
Responsible for all aspects of sales and marketing (digital and conventional) of Healthcare IT portfolio consisting of marketing plans, product strategies, price management and value based consultative selling PHILIPS, Cleveland, Ohio 2010 – 2018
Director CT Sales & Marketing 2015 – 2018
Created a premium CT segment and new funnel of over 230 hospitals that translated into a 15% order intake at $75 million over six months, funnel at $300 million and developed a marketing strategy for defending market territory
Created programs and policies, coach regional managers for packaging the value proposition for customer meetings which contributed to profitable growth for a $1 billion portfolio in radiology and oncology
Led implementation of biomarkers and relevant imaging diagnostic programs; offering with pharma in oncology
Led a marketing team collaboration for early adopters, setting metrics for determining collaboration effectiveness Director Product Marketing Intensive Care 2013 – 2015
Increased sales volume by $500 million by creating the global “ICU Without Walls” biomarker program extending intensive care to the home, which included managing approximately 30 projects
Generated $50-60 million in sales volume and maintained 50% global market share by analyzing and revising the end-to-end customer care diagnostics and new implementation of the product
Found and evaluated new markets, identified market segments, and developed and increased the number of portfolio elements to maximize market penetration; Owned product roadmap
Led a Product Management team of over 20 Marketing Managers in two layered management
Implemented value based pricing; front end to product management team Director Management Consulting 2010 – 2012
Contained a cumulative value risk of over $5 billion by authoring audit programs and managing internal financial and operational audit reviews for a global healthcare organization with diagnostics and biomarker programs
Assigned consultants to complete assessments including interviewing and market research, conduct consulting project developing benchmarks and action items, and provide accountability with follow-up at a specified time
Led large post-merger integration evaluations for entities over $1 billion as well as cost containment and performance optimization initiatives
Implemented extensive financial models for market size valuation, risk mitigation, and customer services SIEMENS, Erlangen, Germany and Malvern, Pennsylvania 2003 – 2010 Senior Sales & Marketing Manager, Laboratory Diagnostics, IT and Services 2008 – 2010
Increased revenue by $20 million for global accounts by incentivizing offers with integrated diagnostics between imaging and research facilities which improved workflow for oncology and neurology
Created pricing strategy according to customer, product, channel and regions; led all kinds of marketing collaterals
– prints, electronic materials, workshops, conferences, trade show banners, user meetings
Created integrated models between the imaging, Information Technology (IT), and Lab based on personalized care Director of Oncology & Cardiology Diagnostics Sales 2003 – 2007
Increased global sales value to $70 million with the creation of the cardiovascular and interventional portfolio by developing solutions, and demonstrating how Siemens technology achieves those solutions with pharma solutions
Led consulting efforts including conducting a strategic analysis and developing a customized solution for driving profitability for healthcare providers specific to biomarkers and diagnostics
Secured business with multiple large revenue producing accounts by taking a value added approach to sales
Partnered with business managers and clients to create marketing plans for new product launches and existing lines
Created the first team for selling a solutions package bundling consulting with hardware, software, and IT services Radiology and IT Marketing Manager Upstream 2003 – 2004
Collaborated with four other marketing professionals to gather metrics for hospitals spanning four continents and develop the product specifications for platforms that connected IT, radiology and radiation oncology INDEPENDENT CONSULTING 2000 – 2003
Provided consulting services specializing in process optimization in hospitals assisting with capital decision making, and educating them about newly installed products in radiology, radiation oncology and cardiology
Led projects for implementation of service lines and for education Skills & Areas of Expertise
Account Management
Audit and Management Consulting
Brand Development
Brand Management
Business Development
Change Management
Cross-Team Collaboration
Customer Care Cycle
Customer Service
Financial Management
Market Research
Marketing (Upstream and
Downstream)
Process Improvement
Product Management
Sales Forecasting
Segment and Portfolio Management
Solutions Selling
Strategic Planning & Analysis
Education
Masters of Business Administration (MBA)
MARKETING AND FINANCE
Edinburgh Business School, UK
Doctorate (PhD)
BIOMEDICAL ENGINEERING AND AI HEALTHCARE IT
University of Pavia, Italy
Doctor of Medicine, Physician (MD)
Bachelor of Medicine/Bachelor of Surgery (MBBS)
Seth GS Medical College and KEM Hospital, India
Certifications
Chartered Finance (CFA) CFA Institute, USA, 2007 Chartered Accountant (ACCA) ACCA Institute, UK, 2007 Six Sigma Green Belt Certification 2008
Lean Certification 2008
Languages
English German Italian Hindi Mandarin (basic) Anand Kumar *****.***********@*****.*** Page 2 of 2
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