Sales Manager

Email: **********@*******.*** Phone: 615-***-**** Location: Nashville, TN 37211 LinkedIn

Arthur W. Rudolph

Regional Sales Manager

FOODSERVICE SALES, BUDGETING AND VALUE SELLING

STRATEGIC RELATIONSHP MANAGEMENT

A Foodservice Regional Sales Manager with diverse experience in relationship development with key personnel at strategic customers. Extremely effective at new business development in order to achieve sales goals.

AREAS OF EXPERTISE

-Sales Planning - Budgeting

-Beverage Sales - Sales Forecasting

-Produce Sales - Broker Management

-Foodservice Sales - Strategic Relationship Management

-Value Selling - Account Management

PROFESSIONAL EXPERIENCE

Niagara Bottling Inc., Diamond Bar, California December 2019 – August 2020

Regional Sales Manager

Responsible in delivering all Niagara sales for a multi-facility water processing plants in the US.

Call on and work with Foodservice Corporate Accounts to build business with each individual companies.

Responsible for negotiations and selling with large buying groups members for Frosty Acres and Unipro.

Responsible for multiple buying groups, foodservice distributors, wholesalers and vending companies.

Developed sales strategies and key targets for National and Regional Accounts, Broadline, Independent,

Co-manufacturing customers which resulted in bringing in 15 new customers with a gross revenue of $1mm annualized

Responsible for growing Foodservice business by over 20% in first three months of 2020.

Diamond Crystal Brands, Savannah, GA December 2017-December 2019

Senior Regional Sales Manager

Responsible in delivering all Diamond Crystal Brand sales for all facilities businesses in the US.

Managed Multiple Broker networks in four states calling on Convenience Stores, Foodservice customers, distributors, broad line distributors, K-12 Schools, retail accounts and chain accounts.

Make various sales calls to local customers in KY, KS, MO, OH and TN.

Called on Foodservice Distributors such as Sysco, US Foods, Reinhart, Gordon Food Service, and various independents in the Mid-West.

Club Chef LLC, Covington, Kentucky September 2014 – December 2017

Senior Regional Sales Manager

Responsible in delivering all Club Chef sales for a multi-facility produce processing business

Developed sales strategies and key targets for National and Regional Accounts, Broadline, Independent,

Co-manufacturing and Industrial customers which resulted in bringing in 18 new customers with a gross revenue of $7mm annualized

Develop and cultivate new business for new facility start up in the southeast, adding $5,000,000 of new business in the first year for the new Atlanta facility.

Responsible for Foodservice Distributors such as Kroger, Food City, Sysco, US Foods, Reinhart, Fresh point, Gordon Food Service, Cheney Brothers, and various independents in the southeast.

Worked Collaboratively with finance, operations, quality, food safety, transportation and sales, in order

To effectively execute profitable business opportunities

Chiquita /Fresh Express North America, Cincinnati OH January 2010 - August 2014

Senior Regional Sales Manager

Developed and executed Annual Strategic Account Plans for all key accounts, which resulted in a cohesive accountability model for sales goals and objectives

Managed Multiple Broker networks in nine states calling on Convenience Stores, Foodservice customers, Produce distributors, broad line, Distributors, K-12 Schools, retail accounts and chain accounts.

Developed and called on Regional and National accounts such as Cracker Barrel, Logan’s, and O’Charley’s, Waffle House, Pilot, Farm Stores, and Backyard burger, HMS Host, Compass, Firehouse Subs and Atlanta Bread Company.

Called on Foodservice Distributors such as Sysco, US Foods, PFG, Reinhart, Fresh point, and various independents

Implemented and managed first National Produce Broker for USFS, resulting in incremental sales of $25mm

Heinz North America, Pittsburgh, PA February 2002 – May 2009

Region Manager (2007 – 2009)

Directed growth to $78 million encompassing 2 Area Managers, 8 Direct Representatives

Responsible for financial budgets and negotiations of marketing programs for distribution with six Sysco houses, five US houses, four PFG Houses and numerous independents totaling over $1.4 million dollars

Developed and executed detailed sales plans for distributors and operators for all managers and sales representatives

Additional responsibilities include monthly product forecasting, fiscal planning, training, key negotiations, P&L’s, people development, and deduction management

Forecasting of quarterly numbers to attain targeted goal within 2% variance

Management of overall budgets for region including, but not limited to; travel, entertainment, samples, salaries, and communication of over $1.1 million dollars

Inspired, motivated and trained broker sales force in four-state area (AR, LA, MS & TN). Territory sales were in excess of twenty million dollars.

Area Manager – Nashville, TN (2006 – 2007)

Managed $62 million in annual sales and managing nine Heinz Sales Representatives in Arkansas, Louisiana, Mississippi and Tennessee.

Maintained and grew sales volume with large chain account’s such as Copeland’s, Horizon Travel Plazas, Minit Stop Food Stores, Piccadilly and Raising Canes.

Managed, motivated and trained broker sales force in four-state area (AR, LA, MS & TN). Territory sales were in excess of $20mm.

Developed and implemented strategies for sales and merchandising for all Heinz products in the Memphis Region.

Cultivated relationships and partner with local enterprises including Hotel groups, sports and entertainment entities, and industrial and trade associations.

Heinz Sales Representative, Atlanta GA (2002 – 2006)

Awarded Keystone Club award for top performer for 2004, 2005 and 2006

Managed $10 million in annual sales and aided in negotiation of distributor marketing budgets.

Maintained and grew sales volume with large Chain Account’s such as Philly Connection, Locos Deli and Pub, Gorins/Great Wraps and Taco Mac.

Managed large Hotel Account’s such as Westin, Holiday Inn, Hyatt, Hilton and Sheraton.

Worked with chain accounts to create new innovative products for the consumer.

Conducted detailed business reviews and presentations for corporate executives and buyers.

Created, analyzed, and implemented all marketing activities for Heinz products in the Georgia markets, supporting and orchestrating efforts with twenty Territory Managers in generating gross annual sales of 10 million

Developed and implemented strategies for sales and merchandising for all Heinz products.

Directed and managed all aspects of annual marketing budget of $145,000 dollars

Analyzed and monitored distributor depletions, distribution, and inventory.

Conducted Sales presentations for Chain Accounts and distributor’s sales staff on a quarterly basis.

Trained personnel and functioned as liaison between Heinz and Distributor field sales representatives

Developed branded and non-branded concepts in conjunction with R & D, marketing, and purchasing

Responsible for budgeting, forecasting, and coordinating internal resources

Heinz Operator Sales, Atlanta, GA (Feb 2002-April 2002)

PROFESSIONAL DEVELOPMENT

- Board of Directors-Montessori Academy School - Conceptual Selling – Miller Heiman

- Executive Negotiating Skills - Leading High-Performance Teams

- DDI Leadership School - DDI Development Dimensions International

EDUCATION

BS in Hospitality – Graduated Florida State University, Tallahassee, FL

VOLUNTEER WORK

Habitat for Humanity

Coaching YMCA Soccer

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