Chief Marketing Officer
Resume:
Jill Callan
San Francisco, CA 94110
***********@*****.***
BEAUTIFUL.AI - San Francisco, CA
Built marketing team and strategy from ground-up. Led go-to-market plan for paid subscription SaaS model and grew revenue to $1.0M in 6 months. Scaled organic traffic and new registrations through SEO-first strategies, increased paid subscribers through automated email marketing, and drove 3:1 LTV/CAC ratio in paid marketing channels. Spearheaded the rebrand process and crafted the mission, vision, and value prop for Beautiful.ai.
CREATIVELIVE – San Francisco, CA
9/15 – 12/18 VP, Marketing
Rebuilt marketing org to scale in-house acquisition, email, content marketing, social media, community, and built a world-class brand. Led cross-functional teams to develop acquisition strategies to exceed aggressive quarterly revenue growth of 1.40x y/y. Developed brand mission and go-to-market strategy positioning CreativeLive as the global destination for online creative education.
SHUTTERFLY, Inc. – Santa Clara, CA
1/12 – 9/15 Senior Director of Integrated Marketing, Tiny Prints
Drove innovative multi-channel marketing strategies that exceeded 1.25x y/y quarterly revenue growth goals in highly commoditized greeting cards category. Oversaw acquisition, brand, research, and creative teams to ensure flawless deployment of differentiated marketing communications based on sound consumer insights.
SHUTTERFLY, Inc. – Redwood City, CA
1/11 – 1/12 Director of Marketing, Shutterfly Share & Services
Led the development of marketing strategy to acquire educators in the private and public sector. Spearheaded Classroom Connections from ideation to implementation, a national campaign that awards elementary schools an educational grant for fostering parental engagement in the classroom. Drove 1.50x y/y new user acquisition.
SIRIUS XM RADIO – New York, New York
5/08 – 1/11 Director, Acquisition Marketing
Managed prospect and subscriber marketing to surpass growth and retention targets via direct response digital channels. Developed and tested subscription and product pricing strategies to exceed subscription and retention targets. Exceeded KPIs for free trial lead generation pilot generating 90,000 leads, 9,500 registrations, and 50% conversion to paid monthly subscription. Managed outside agency resources to develop differentiation in a highly competitive subscription radio category.
VERIZON WIRELESS – Morristown, New Jersey
2/04 – 5/08 Associate Director, Mass Advertising, Northeast Area
Developed creative strategy for retail and brand positioning in print, radio, out-of-home and online advertising campaigns and exceeded quarterly impressions goal. Initiated media programs to cost-effectively drive traffic to retail and site in support of growth and retention goals. Managed four external agencies in implementation of creative and media planning and buying to efficiently deploy available budget against business goals. Effectively managed and led directives of five Advertising Managers.
VERIZON WIRELESS – Morristown, New Jersey
5/01 – 2/04 Advertising Consultant, Northeast Area
Supervised Account, Creative, and Media teams at Hill Holliday on all print, radio and online ad campaigns ensuring key communications were was on-strategy. Directed media planners and buyers for 35 newspapers and 46 radio stations in Virginia, Washington DC and Baltimore. Negotiated rates for all national print, radio, and TV buys. Collaborated with Pricing & Promotions to create limited-time special offers to drive traffic to retail and maximize sales.
GMO/HILL HOLLIDAY – San Francisco, California
5/00 – 2/01 Account Executive. Clients: LucasArts, Lucas Learning & Move.com.
6/99 – 5/00 Assistant Account Executive. Clients: LucasArts & Lucas Learning.
Managed client relationship and supervised internal creative projects across all media. Developed client strategy (messaging and target) with brand planning and creative teams. Worked with the Move.com marketing team to identify and implement strategic online partnerships.
CHECKPOINT SYSTEMS – San Diego, California
4/98 – 4/99 Account Manager
Marketed loss prevention products to retailers spanning multiple counties. Responsible for the sale, design, installation, training and service of systems to clients.
CALLAN WESTERN SALES COMPANY – San Diego, California
8/97 – 4/98 Sales Account Representative
Represented national brands to sporting good retailers throughout California. Presented new product lines to buyers and conducted seminars that raised brand awareness among store employees.
GUEST INFORMANT – La Jolla, California
8/96 – 8/97 Sales Account Executive
Developed and managed national accounts for inclusion in upscale annual tourist publication. Developed creative strategy for high-end retail shops and restaurants with internal creative team.
SAN DIEGO BUSINESS JOURNAL – San Diego, California
6/94 – 8/96 Sales Account Executive
Managed and expanded banking and finance clientele for local weekly business publication. Supervised special supplements and supervised sales design layout and production of publication.
CROWN, INC. – San Diego, California
7/91 – 4/92 Territory Manager, Grocery Division
4/92 – 6/94 Senior Territory Manager, Certified Division
Implemented in-store marketing and promotional campaigns for national brands. Expanded shelf space for lead brands in highly competitive health and beauty care categories in major grocery chains.
Education:
San Diego State University; San Diego, California. BA Industrial & Organizational Psychology 199
References:
Available Upon Request
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