Sales Manager
Resume:
RESUME
OF
FAHAD KHAN
Riyadh, KSA.
***********@*****.***
***********@*****.***
CAREER OBJECTIVES:
To join a well reputed organization that offers opportunities for personal growth & career development where I will be a productive member & where I could enhance my capabilities.
OVERVIEW:
Total Experience: 15.6 Years SALES, TRADE MARKETING & ADMINISTRAITON.
Current Experience: MEZZAN FOODS CO. Retail Sales Supervisor-Riyadh.
11th Feb, 2020 till present.
Previous Experience:
NADEC (The National Agricultural Development Company) Saudi Arabia- Riyadh & Al-Kharj. As Sales Supervisor. (11th Nov 2013 till 10th Feb, 2020).
Previous Experience
As Trade Marketing Officer in world class selling organization. The Coca Cola Beverages Pakistan Limited. (13th Oct 2008 till 31st Dec2012).
EDUCATION: • MBA- Marketing. (2006)
• BBA- Finance & Marketing. (2003)
SUMMARY:
My credentials include MBA from Institute of Management Studies, University of Peshawar & BBA from PIMSAT University Peshawar Campus followed a diversified 15.6 years overall experience on my back. Currently I am working in well reputed Kuwaiti Company Mezzan Foods Co as Sales Supervisor for Riyadh.
My previous experiences were in NADEC Foods & Beverages as Sales Supervisor Al Kharj City and The Coca Cola Beverages Pakistan Limited as Trade Marketing Officer.
CURRENT EXPERIENCE: MEZZAN FOODS CO. Feb, 10th 2020 till Present. As Retail Sales Supervisor Riyadh.
01.Supervise various routes through route visits targets and ensure that each sales man compliance with the standards as well as the proper way of achieving the targets.
02.Achieve and exceed sales fundamentals and volume targets by implementing company plans.
03.Regular market visits to monitor changes in the market situation.
04.Review sales team performance daily & agree action plans.
05.Achieve targeted business growth according to sales plan.
06.Ensure the company’s product promotional plans are understood and implemented in the right time & at the right place across all routes.
07.Expanding distribution within the area across all channels.
08.Control the performance of all relevant sales team through the comparison of actual vs. targeted sales, and provide feedback to the line manager
09.Supervise the day-to-day operation of the relevant sales team to ensure that all company policies and procedures are respected.
10.Through the team, build and maintain strong, long-lasting customers’ relationships.
11.Educating sales team on regular basis to get things done & to achieve targets.
12.Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company.
PREVIOUS EXPERIENCE: NADEC Foods & Beverages. The National Agriculture Development Company. Saudi Arabia. (11th Nov, 2013 till 10th Feb, 2020).
As Sales Supervisor.
01.Supervising of 6 sales vans, 6 sales assistants.
02.Expand the business by increasing customer base and availability of all SKU’s for achieving business objectives.
03.Support marketing initiatives in implementation of their promotional plans to maximize the sales/brand image.
04.Update knowledge and identify potential sales opportunities to maintain/increase the market share by constantly monitoring and assessing competitors’ activities.
05.Achieving required targets given.
06.Achieve product distribution in all trade channels as per the recommended portfolio to optimize sales & increase market share.
07.Maintain wastage under budgeted level to optimize margins.
08.Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company.
09.Set/ review targets for salesmen to achieve overall target objective of the area.
10.Motivate and encourage salesmen team to optimize individual potential & productivity.
11.Responsible to ensure that outlets/key accounts meet the companies ’Picture of Success’ standards.
12.Ensure all customer data integrity is continually updated and correct.
13.Ensure that all routes have the correct quantity and mix of saleable products to service their outlets on a daily basis as per the company standard.
14.Daily visits on outlets for checking and solving the stock, chiller issues.
15.Monitoring & focusing on company’s core SKU’s distribution.
16.Regular sales calls and follow ups.
PREVIOUS EXPERIENCE: THE COCA COLA BEVERAGES PAKISTAN LIMITED.
Dept: Trade Marketing.
Designation: Trade Marketing Officer (Events & Promotions).
Oct 13th, 2008 till 20th Dec, 2012. Regional Office Peshawar: +92-91-260****,
Fax: +92-91- 2602391.
Territory Office Islamabad: +92-51-4492890-6, Fax: +92-51-449****.
Duties & Responsibilities:
A.Channel Merchandising, Promotions & Events Supervisor:
01Planning, execution, monitoring of head-office initiated activities.
02Coordinate with sales team to ensure plans.
03Dealing/managing third-party agencies for on-ground merchandising.
04Achievement of given targets for assigned outlets.
05To ensure the highest standards of visibility at outlets.
06Manage the POSM effectively and timely.
07Deployment of merchandising assets as per plan.
08Meetings with channel owners, sales team and discussing the plans.
09Educate customers & outlet owners for ongoing activity.
10Execution of BTL activities to match ATL campaigns.
11Execute launches of new products and brands as per plan.
12Ensuring proper merchandising in the retail network.
13Feedback from customers via questioners.
B.Worked as Signage: Successful Signage Execution in Market:
01Issuance of Signage Requisition Performa for new signage (shop fascia, wall paints, & vehicle paints).
02.Signage estimation for Priority Channels (Groceries, Street Vendors & HoReCas).
03.Responsible to get approval from head office.
04.Assign vendors to take measurement of the concerned channels for signage. Meetings with channel owners, sales team and discussing the signage.
05.Market visits for right signage installation.
06.Receiving market development officers’ and outlet owners’ feedback regarding signage installation.
07.Directly reporting to Trade Marketing Manager, Marketing Services & Regional Sales Manager.
C.Worked as Market Activation Dept: Picture of Success of Outlet Activation.
01Successfully executed Retail Activation on RED outlets and other general trade outlets.
02Responsible for monitoring in-store brand activation according to company brand standards.
03Successfully conducted RED (Right Execution Daily) survey in Peshawar region. And compiled analysis with coordination of Marketing Team.
04Properly handling of Activation Activity related Merchandising Material.
05Special activities look after (Coke n Meal Activity, FFR Activity, Coke Attack Plan, and Kick- off Blitz Activity & Town Storming Activity).
06Directly reporting to Marketing Services Manager, Trade Marketing Manager & Regional Sales Manager.
07Meetings with outlet owners for company’s POSM, SOVI, Shelf space, Rack, Gondola placement & Cooler purification.
08Preparing the overall report of outlets activation on Daily, Weekly, MTD, YTD & BTD basis.
D.Worked as Cold Asset & Documentation Dept
01Helping and supporting the sales team regarding chillers issuance.
02Responsible to issue Chilling Equipment to the respective outlets, target markets and key accounts.
03Back checking in market of Cold Asset to be placed according to company’s standard.
04Responsible to send company’s mobile workshop to solve the coolers problems such as gas charging issues, maintenance, service and other technical concerns.
05Arranging technicians to solve Cold Asset problems in distributions & outlets on priority bases.
06Reporting to Cold Asset Manager & Regional Sales Manager.
EXPERINECE: “Administrator & Coordinator”.
In Areyana English Language Center Pabbi for 05 years. (Part Time)
Feb 02, 1999 – Feb 25, 2004, Tel: +92-333-*******
01.A private American English language institute worked as administrator & coordinator.
02.Arranged the meetings of teachers, students and their guardians.
03.Purchased office stationary.
04.Provided relevant information to students for, marks, quizzes, exams & upcoming sessions.
05.Providing the relevant material such as vocabulary books & notes.
06.Issuance of mark sheets to students’ guardians & course completion certificates to students.
EDUCATION:
MBA, Major in Marketing CGPA 3.3/4.0 in Dec 31, 2006.
From Institute of Management Studies, University of Peshawar.
BBA, Major in Finance & Marketing CGPA 3.4/4.0 in 2004.
From Preston Institute of Management Science and Technology Peshawar Campus.
COMPUTER PROFICIENCY:
MS Windows 10, MS Word, Excel, Power Point, Outlook & Internet.
IBM Lotus Notes.
Sales Pro.
Hardware Assembling.
PROFESSIONAL SKILLS:
01Excellent communication skills in English, Arabic, Urdu & Pashto.
02Team player with excellent interpersonal skills.
03Good at your job, honest, dedicated, and an intellectual individual.
04Willing to be learned and to be trained.
05Can work in pressure, decision making and problem solving skills.
06Time/self-management.
07Relationship building & goal/target orientated.
08Self-motivated, positive thinker and hardworking.
09Markets and customers knowledge.
PERSONAL INFORMATION:
Date of Birth : 19 Oct 1979
Nationality : Pakistani
Marital Status : Married
Religion : Islam
Driving License : Yes (KSA)
Iqama status : Transferable
EXTRA CURRICULAR ACTIVITIES: Jogging, and Reading newspaper articles.
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