Sales Marketing

Location:

Cairo, Cairo Governorate, Egypt

Posted:

August 23, 2020

Contact this candidate

Resume:

Address:** ********* *******, * ** October, GIZA, EGYPT

Home : 202-***-**-***

Mobil :010-***-***-**

E-mail :******.********@*****.***

GEORGE MAGDY NESSIM

Dear Sir/MS;

I am pharmacist graduated from Cairo University with grade very good with honor in May 2007.

I worked in Merck-Serono as medical representative for 3 months responsible for CV products.

Then joined MSD as medical representative in CVS unit responsible for anti-hypertensive drugs and hypercholesterolemia agents, dealing with top KOLs in cardio-vascular disease therapeutic area.

Then I moved to Lundbeck as product specialist in CNS field responsible for different areas across Egypt. responsible for achieving sales targets, playing important role in area management such as targeting and segmentation, KOLs management, IMS analysis, sales analysis, increase awareness of specific disease area to new doctor segment (not specialist) and planning for annual activities either local or international, also i was assigned to participate in developing both Cipralex and Ebixa message across the region (Middle east and Pakistan )

Then I moved to Biomed for pharmaceutical industries as product manager responsible for diversified therapeutic disease areas.

I have six years experiences in product management, in addition to experience in Sales Management as National Sales Manager for CNS team,“. Now I’m in role in managing both sales and marketing as Franchise manager.

In addition to my Pharmaceutical degree, I hold: MIBA from ESLSCA in international marketing. I have also attended many training programs specialized in marketing, management and leadership by my employers and me.

My job description and experience in the mentioned positions cover all aspects, From A brand's launch - including strategic directions, positioning, and message development- to Marketing campaigns and sales team development.

My experiences also extend to a broad array of brand functions including budgeting, business forecasting, team building with a specific focus on product launch initiatives, Key Opinion Leaders/advocacy development and ongoing communication with various departments to monitor the success of product messages and programs.

I look forward with great enthusiasm to hear from you.

Faithfully,

George Magdy

Personal Data :

Date Of Birth : September 12th,1985

Marital Status : Married

Military : Exempted

Obligatory service : cancelled

Objective :

Seeking a challenging position in management field in a respectable Company in which I could use my capabilities and competencies to continue growing in my carrier path providing consistence growth to the company.

Education :

MIBA Marketing at ESLSCA

Graduate of Faculty of Pharmacy – Cairo University.

Graduated on MAY, 2007 with Grade: very Good. (80.65 %)

Graduated from Dar el hannan Language School, Giza

With The Grade of 95.5 % on 2002

Professional Experience

Head of Marketing and operations.

Mash premiere, Egypt for pharmaceutical industries

November, 1st, 2019 –till Present

Lead the development and execution of fully integrated Marketing plans and the corresponding marketing activities/programs to support the short-, medium- and long-term business qualitative and quantitative objectives. This is done through working cross functionally with the relevant stakeholders at a corporate and country level.

Develop, implement and evaluate the brand strategy (existing and new products) - including the marketing campaigns, events, promotional tools/mix, etc. to achieve the qualitative and quantitative objectives.

Provide customer insights, market / competitor analysis, and marketing effectiveness support for better planning, to identify opportunities and trends and improve decision making in marketing / sales areas.

Engage with sales leadership to ensure transition of marketing strategies into sales activities to ensure full support and integration.

Work closely with the business excellence team to ensure the strategy is optimally supported with the FF size and structure across the organization and that the needed analytics provided are utilized to track/drive performance based on the pre-set key performance indicators.

Build, develop and manage the marketing team to develop their marketing expertise and know-how.

Communicate up, down, and laterally in an effective manner.

Ensure all operations are carried on in an appropriate, cost-effective way.

Improve operational management systems, processes and best practices.

Responsible for To-market sales.

Help the organization’s processes remain legally compliant.

Formulate strategic and operational objectives.

Examine financial data and use them to improve profitability.

Manage budgets and forecasts.

Ensure proper implementation of team KPIs.

Recruit, train and supervise staff .

Find ways to increase quality of customer service.

HCV/GIT Business unit manager

Mash premiere, Egypt for pharmaceutical industries

October, 1st, 2017 –till October, 30th,2019

Accountable for performance of the total allocated team and its individuals, striving to significantly surpass agrees sales and market share targets, team productivity increase (SFE).

• Accountable for achieving targets for launch preparation, patient access, market share growth, sales and profit

• Accountable for driving cross functional collaboration between commercial team, Medical and Market Access, developing and securing strategy implementation, product strategies and operational plans.

• Accountable for initiatives that secure sales of defined products, plans, implements and closely monitors operational activities with optimal resource utilization.

• Accountable for quick identification of shortfalls and/ or opportunities in activities and sales and subsequent remedial actions.

• Accountable for continuous improvement of team selling skills and knowledge.

• Builds and fosters a team culture that values, recognizes and generates a business oriented, customer focused high performance.

• Accountable for rapidly acting on non-performers- coaches, counsels, support, and when needed, terminates.

• Accountable for the coaching and development of reporting FLMs

• Leads the integrated sales and marketing activities to maximize sales and product performance

• Builds and sustains long-term relationships with key health care stakeholders and medical experts

• Determines appropriate portfolio mix based on optimal resource allocation, internal capability, market fit, competitive dynamics and business expectations

• Positions the franchise products well in the scientific and early adaptors communities

• Forecasts and optimizes the allocation of resources according to strategic priorities

• Collaborates on life cycle management

Neuroscience Franchise Manager

Biomed, Egypt for pharmaceutical industries

September, 1st, 2015 –till September,30th 2017.