Sales Digital Marketing

Farirai Gwatida

Sales & Marketing Career

Address: Matiti Ward 8 Chanakira Village Seke Harare, Zimbabwe

Email: **************@*****.*** Telephone: +263*********

Languages: English & Shona Clean Class 4 Drivers License Available Immediately Willing to Relocate

An experienced and strategic-minded Sales & Marketing individual with demonstrated history driving the success of marketing, advertising and promotional activities. Skilled in Distribution, Sales & Marketing, Merchandising, Advertising, Persuasive communicator and exceptional team leader with a Diploma in Retail Management and 23 years of experience spanning across Retail, Manufacturing, Media and FMCG sectors. I am currently studying towards a degree in Business Management and Information Technology with the Catholic University of Zimbabwe.

Target: Area / Territory Sales Business Management Key Accounts Sales & Marketing Executive /

Bachelor of Business Management and Information Technology: Marketing and Sales Management

Catholic University of Zimbabwe

KEY SKILLS

Strategic Sales & Marketing

Marketing Campaigns & Events

Budget Control & Administration

Distributor Management

Digital Marketing Strategy

Launches & Brand Activations

Channel &Category Management

Route Planning & Optimization

Team Leadership & Mentorship

Merchandising Strategy

National /Regional Accounts

Sales Training and Coaching

SOFTWARE

MS Office (Word, Excel, PowerPoint, Access, Outlook)

KEY ACHIEVEMENTS

Edgars Stores Limited: Championed the opening of a one stop shop in 2007 the first of its kind in the group and becoming the 2nd best performer in the whole chain of 90 stores.

Playtime Manufacturers: Managed a factory shop such that it contributed 75% of the company’s turnover that is measured against the manufacturing side.

Advertising Industries: opened a t-shirt manufacturing and printing project in a media house where billboards were the main product on offer.

EMPLOYMENT HISTORY

Current – Account Executive, Advertising Industries Harare Zimbabwe

Leading a team of 10 people in a t-shirt manufacturing and printing set up

Handling of key accounts for companies with various advertising and branding requirements

Responsibility of ensuring delivery dates are met and quality products are delivered

Sourcing new business and opportunities

● Set and review daily performance covering productivity, lines per scheduled call and ensure recognition of individual performance and promotion of team work.

● Coordinate with clients to roll out promotional campaigns that are outlet and or product specific in order to increase sales and awareness through selling of company products and services

Monitor and advise clients on state of billboards or signage which may require upgrading or changing

09/2009 – 07/2016 Playtime Manufacturers Harare Zimbabwe

Factory Shop Administrator and Corporate Sales Executive

● Operations: Timely placement and replenishment of merchandise stock, responsible for marketing and all forms of advertising for the factory shop.

Distributor Management: Established relationships with local clothing retailers and ensured orders placed are met within delivery dates.

● Sales: Generated sales through discounts, special offers and several promotions, staff motivation and know-your-customer strategy.

● Developed work plans, budgets and progress reports as required by Management.

● Marketing: Increased brand awareness through design and execution of a digital advertising platform responsible for content creation, posting, analytics and handling of all enquiries.

● Events: Represented Kickstart to NGO partners, government officials, funding sources, other partners, beneficiaries, and at conferences and other outreach opportunities

● Route to Market Strategy: Designed and launched a full scale Lead Store micro distribution model that increased coverage in the traditional trade channel. Duties also included budgeting and price modelling.

● Man Power Planning: Recruited and supervised a team of 9 distribution sales executives. Improved the effectiveness of the team through regular training and field coaching (Merchandising, Field Sales).

● Performance Management: Designed and developed exciting and motivating performance incentive schemes for sales executives to drive sales volume and territory coverage.

● Training & Coaching: Regular customer service training sessions with factory shop staff

● Channel Management: Achieved trade coverage by selling a wide range of products ultimately achieving an average of $50 000 in sales per month.

● Stock Control: Ensured optimal stock levels, product quality and continuous replenishment of new stock, orientation to the trade and reporting on supply chain and product issues.

● Brand Strategy: Planned and executed brand specific promotions, activations and successfully managed fashion events leading to increased sales.

01/2003 – 8/2009 Branch Manager for Edgars and Express Chain Stores

Management of a given outlet producing desired results, meeting or exceeding targets and operating within set budgets. Profit realisation was a must.

Management of staff at all levels and training

● proactively participated in business innovation, product awareness, marketing campaigns.

● Provided efficient administration support through careful and timeous planning, reporting and updating of all related information about store operations reporting to the Regional Executive

Working with internal and external auditors where necessary

● ensured the outlet was well merchandised at all times and adequately stocked as per brand and organisation set standards.

REFEREES

Mr. Richard Paradzai

Mr. Fungai Mupotsa

Mr. Charles Dzvangah

Advertising Industries

Operations Manager

Operations Executive

Harare

Playtime Manufacturers Zimbabwe

Edgars Stores Limited

*********@*********.**.**

*********@********.**.**

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