Social Media Digital Marketing

MEGAN LIU

Email: ********@**.*** Phone: 732-***-**** Address: 68 Monroe St, Hoboken, NJ 07030

EDUCATION

Boston University Questrom School of Business May 2020

BSBA Concentrations in Management Information Systems, and Marketing

Cumulative GPA: 3.37

Coursework: Global Marketing Mgmt, Business Statistics and Analytics, Strategy and Innovation, Digital Communications, Introduction to Python, Managing Data Resources, Designing Information Systems (SDLC), Marketing Research, Agile Methodologies, Digital Marketing, Retail Strategy

Activities: Phi Chi Theta Business and Technology Fraternity, BU Marketing Club

WORK EXPERIENCE

Maia Financial, Sydney, Australia January 2019-May 2019

Business Analyst

Scoped a co-branded supplier portal that features: user management, integration to Salesforce (including data mapping), product set-up page, customer package ordering interface, and visibility of submitted applications

Standardized platform documentation by aggregating business and technology requirements between vendors and operations management to produce an interface promoting efficiency

Developed strategies for change management with the Agile methodology by including sprint planning (3 weekly cycle) and weekly sprint review meetings, all using Jira Software

Coordinated security requirements with audit firm by comparing current performance with compliance audit in order to create a stronger security system

Relovv, Boston, MA June 2018-October 2018

Business Operations and Marketing Intern

Collected user data to customize individual feeds in order to create personalized marketing campaigns for app users and boost sales

Beta tested Relovv software to identify bugs and collaborated with software engineers to create new features before application launch date

Strategized partnerships with big brands such as MAC, Benefit Cosmetics, Origins, Fresh, and Sephora by co-hosting events and obtaining sponsorships through weeks of negotiation

Worked closely with the Chief Executive Officer to create brand awareness by hosting promotional events, shooting commercials, and contacting big-name sponsors

Evaluated new market trends to create guidelines used to market Relovv clothes to app users by attending fashion seminars and using CRM systems

Bodega Clothing Store, Boston, MA September 2017- November 2017

Marketing Intern

Reported data through for email and app marketing channels, assessed key trends and optimized strategies accordingly

Analyzed competitor products, prices, and reviews to conduct a comparative analysis to gain insight into Bodega’s market position

Spearheaded branding across different social media platforms by creating campaign ads and informing promotions to consumers in order to increase store sales

Promoted Bodega outreach and awareness through strategic social media campaigns to drive sales for seasonal and cyclical products

Monitored campaign performance by analyzing Instagram’s insights in order to improve campaign strategies

LEADERSHIP EXPERIENCE

Asian Student Union, Boston, MA September 2016-May 2020

Union Representative, Volunteer Coordinator

Planned and executed a TED Talk event on the topic of Asian representation in media by negotiating prices with celebrities and working out logistics, which resulted in over 560 participants and over $3,000 in profits

Headed a collaborative event between Asian Student Union, Youth Essential Services, and Boston College’s cultural group to dispose Chinatown’s illegal garbage influx and set behavioral and systemic changes that will create healthier and safer streets

SKILLS

Skills: SQL, Python, JIRA, Microsoft Excel, Google Analytics, WordPress, Microsoft Access, Microsoft Outlook, PowerPoint, Slack, Asana, Airtable, Google Ads Search Certified, Scrum Certified, Agile Methodologies, Mobile Marketing

Languages: Native English, Conversational Mandarin

Interests: Marathon Running, Resistance Training, Fashion, Beauty

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