Senior Video Producer

ALEXA PATRICIA D’ARGENIO

201-***-**** *********@*****.*** www.alexadargenio.com

Experience

Animoto New York, NY

Senior Video Producer, Marketing May 2018 - August 2020

● Own and develop video marketing production, content and strategy to ensure brand consistency

● Develop and implement video brand guidelines across all channels

● Oversee and schedule all video production projects, establish project specifications and manage budgets, decreasing overhead cost by 15% percent

● Manage a team of video freelancers and interns, set quarterly goals and mentor them for future success

● Partner with Acquisition to produce video content for paid video advertisements and campaigns, generating over

$817K in bookings, 452% p/p revenue growth

● Collaborate with Site stakeholders to produce video content for homepage, landing pages, and blog, increasing website traffic by 50% y/y

● Partner with Email stakeholders to provide video content links, doubling email engagement metrics

● Collaborate with mobile app team to produce iOS App Store video advertisements, increasing downloads by 20%

● Partner with PR & Case Studies stakeholders to produce customer success stories, survey infographics, and pitch videos, landing coverage in publications like The New York Times, Forbes and Adweek

● Create a network of influencers to help build brand awareness

● Own social media as a marketing channel and develop, execute, and iterate on social media strategies

● Brainstorm, plan, and create video content for social media channels weekly, increasing social media reach by 25% y/y and website visits through social media by 20% y/y

● Manage and maintain social media and production calendars for visibility across the organization

● Track performance and learnings from all video content, iterate on future content, and set quarterly goals CafeMedia New York, NY

Senior Video Producer & Social Media Manager, Revelist.com July 2017 - May 2018 Video Producer, Revelist.com January 2017 - July 2017

● Produce, shoot and edit original web content for Revelist.com and social media pages, increasing traffic by 75% y/y

● Serve as key client liaison for brands and advertisers to create sponsored content

● Oversee production and edit timelines while managing client expectations

● Work with Creative and Marketing teams to develop strategic video goals to drive website traffic

● Review, edit and approve video pitches and scripts

● Provide content notes and technical notes on videos throughout all stages of production

● Create daily video performance reports and track video views and shares

● Manage freelancers and off site productions

BuzzFeed New York, NY

Video Producer & Media Production Manager June 2016 - January 2017

● Produce, shoot and edit web content for BuzzFeed.com and social media pages, increasing traffic by 50% y/y

● Lead weekly brainstorms to develop new concepts for content

● Provide content notes and technical notes on videos throughout all stages of production

● QC final exports of all video content and approve for web publishing

● Approve and submit final thumbnails, titles, captions and video descriptions for publishing

● Ensure all assets used are legally approved and properly cited

● Coordinate delivery of videos and project files for web publishing

● Create and analyze weekly output reports and producer statistics

● Assist producers with troubleshooting production and post production issues

● Lead monthly training sessions to teach editorial team members video production skills Elm City Communications Florham Park, NJ

Associate Producer & Studio Operations Manager, Healthcare May 2014 - June 2016 Production Coordinator, Healthcare May 2013 - May 2014

● Produce, direct and edit web based video series and promotional videos

● Serve as key client liaison and establish project specifications and cost estimates/budgets

● Schedule and oversee productions and edits of all programs while managing client expectations

● Shoot video and stills during productions and produce/edit “behind the scenes” video series

● Participate in pitch and marketing meetings to develop new program concepts

● Pre-set studio prior to shoots and work as various crew positions

● Book crew, talent, hotels and transportation for shoots

● Prepare and distribute call sheets and contact sheets

● Scout shoot locations and obtain permits/COIs required for shooting

● Screen finalized programs and ensure compliance with legal, regulatory and marketing regulations Cineflix Productions New York, NY

Assistant Production Coordinator, On-Air Programming December 2012 - May 2013 Casting Assistant, Development June 2012 - December 2012 Production Assistant December 2011 - June 2012

● Assist in office and set coordination of multi-location hidden camera show

● Distribute call sheets and contact sheets

● Reconcile and submit invoices, POs and petty cash reports

● Screen finalized episodes and create shot sheets, release logs and blur lists for legal approval Certifications

● New Jersey State Certified Teacher of Television Broadcasting Associations

● Member of Alliance for Women in Media

● Student mentor and volunteer TV Broadcasting Assistant at Clifton High School Skills

Facebook, YouTube, Instagram, Stories, LinkedIn, Twitter, Premiere Pro, After Effects, Illustrator, Photoshop, Final Cut Pro, Canon 5D, Canon C300, Sony FS7, TeleScript, Wirecast, Microsoft Office, Google Suite, Trello, Fast-paced Environment, Leadership and Supervision, Interpersonal Relations, Client Management

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