Social Media Digital Marketing

Haitham Kazma

Address: Rawasea Blg. Street *, block 2, Salmiya, Kuwait

Phone: 009**********

Email: *******.*****@*******.***

Nationality: Lebanese

Date of Birth: 1985

Marital Status: Married

A seasoned Digital marketer specializing in e-com, Social media platforms development and Media buying by optimizing the eye on screen time by researching the digital habits of the target demographics and buying up ad spaces that are most relevant to brands seeking to influence that target demographic.

Experienced in executing digital buying and social media strategies, I have Conceived, developed, pitched, and implemented global web strategy for different business units and brands and budgets exceeding 900.000 KWD, with a proven track record to substantially reduce costs while increasing revenues and generating new leads. I have the experience in successful identification, procurement, execution and end-user adoption across a multitude of business functions, to ensure completion of business strategy and goals. Highlights

- Large scale media buying at the most competitive prices

- Expertise in all digital tools

- Innovative mind with the ability to outsource new techniques and platforms

- Result-oriented

- Team Leader, Hard negotiator, Both Agency and client experience

- Regional Experience between Kuwait, Lebanon and Kingdom of Saudi Arabia. Professional Experience

Digital, E-com, and Social Media Specialist Jan 2020 - Present Head of Social Media and Digital Buying Account Manager Nov 2018 - Dec 20 Vena Cava - M2R Group

Kuwait

• Creating and managing digital media buying campaign throughout various platforms and brands.

• Overseeing and managing the ecommerce department of the company with a significant online presence including the decision-making for the website, social media accounts, and online advertising.

• Creating paid social media campaigns for 5+ clients for lead generation.

• Executing the campaigns ensuring the set return on investment is reached.

• Supported the Clients with recommendations and feedback alongside with monitoring the campaigns' performance.

• Leveraging on the group array of clients to ensure the best prices are obtained and shared with the agency's the various customers.

• Optimizing every campaign based on set goals and results intended.

• Working across multiple customers ensuring the right qualitative delivery of tasks.

• Coordinating with various functions including the creative department to ensure the design/graphics respond to the right catchment and engaging criteria of the customer.

• Setting recommendations for any change that should be made to any campaign to optimize its conversation ratio.

• Setting the Influencer Marketing strategy for many clients ensuring the figure is not only benefiting from a high engagement level on the social scale but as well relevancy with the brand.

• On trend with the latest blogs, applications and websites online market.

• Always in quest of the latest trends and online market behavioral spending.

• Reporting monthly campaigns with results.

• Leading 5 team members to deliver the digital Marketing services. Digital, Social & E-commerce Planner

Media Zone – Publicis Graphics Int Nov 2015 - Oct 2018 Saudi Arabia

The mentioned position allowed me to experience working with multiple brands in the social media discipline including the Media buying and Social media campaigns and research, content creation, management, monitoring and reporting.

• Digitally handling various accounts related to a palette of clients ranging from Retail fashion, FMCG, Leisure and Entertainment to Lifestyle.

• Creating strategies with emphasis on various areas to the example of social media, SEO, analytics, SEM, UX/web design, content writing and email marketing.

• Executing social media paid strategies.

• Developing a multi-platform advertising campaign for the agency's client.

• Supporting in the E-commerce process for various clients developing their web presence and ensuring the right format is being delivered.

• Executing digital strategies for the various accounts, whilst also outperforming the competition in all engagement metrics.

• Coordinated live-streaming events’ social media interaction and broadcast.

• Assisting with creating post-production content for further use across media channels.

• Identifying social media opportunities and developing an actionable plan for execution.

• Recommending the most appropriate timings for digital launches and setting the relevant tools to reach the goals with the right ROI.

• Managing the e-PR and ensuring the adequate reach is performed.

• Create alongside the creative department an engaging content that represents the brand and serves its perception.

Marketing and branding coordinator

Al Saad for contracting Feb 2014 - Nov 2015

Saudi Arabia

Senior Marketing coordinator Dec 2011 Feb 2014

Saudi Oger LTD KAUST

(King Abdullah University of Sciences and Technologies) Saudi Arabia

Education

2003 – 2007 Bachelor of Business With emphasis on finance Haigazian University - Kantari

2002 – 2003 Lebanese baccalaureates, (Sociology-Economics) Lebanese Evangelical School for Boys and Girls

Training and Professional Experience

- Attending and successfully completing a training at Google Dublin in: o Fundamentals of Adwords in The Time of Automation o YouTube in MENA

YouTube Ad Formats

YouTube Targeting

Toolkit of Brand Measurement

YouTube Content Strategies

Distribution

o Why you should care about Google Attribution

o AdWords & Google Analytics: Better Together

Combine AdWords with GA for Better Insights, Bidding and Results

- Attending and successfully completing a training at Facebook Dublin in: o Strategy Path

o Action Path.

- Attending and successfully completing a Training program of Business Writing Skills conducted on the 11th of October 2012 in the Western Region – King Abdallah University for Science & Technology.

- Attending and successfully completing a course on Moore Stephens Tabbal Pro- Audit software December 2008.

- Attending and successfully completing a course on International Standards on Auditing November 2008.

Computer Skills

Perfect operating knowledge windows XP, Microsoft Word, Excel, PowerPoint, Spss, Html and Internet

Languages

Arabic Maternal language

English Well written, read and spoken

Interests

Photography

Skiing

References

Available upon request

Contact this candidate