Account Executive
Resume:
Rodlyn Cochran Resume'
Youngsville, LA 70592
Phone: 337-***-**** Email: ********@*****.***
Objective
Obtain a mutually satisfying position where I can offer my expertise and experience through a business development, marketing or digital advertising role. Experience Synopsis
Multimedia/ Digital Advertising Consultant Nov 2019 -May 2020 The Acadiana Advocate 203 W Third, Lafayette, LA 70501,www.theadvocate.com I extended agreements and managed 3 flagship healthcare client accounts and developed new business opportunities within a defined territory. I help small to medium sized businesses to extend their reach via digital and print marketing strategies by aligning their business goals to achieve campaign success metrics and conversions. Review campaign results weekly with clients and tweak, if necessary. I developed 10 new clients and reactivated advertising with 2 dormant accounts. In January, I achieved 150% to plan, April -125% to plan and May 145% to plan. May 1st, I was recognized as top 3 out of about 60 other Multimedia Sales Consultants in Lafayette, Baton Rouge and New Orleans for being above quota on the first day of month during a national pandemic. Account Manager Oct 2017 -Sept 2019
iConvergence 2020 W Pinhook, Lafayette, LA 70508, www.iconvergence.com I manage and grow 30 small to medium existing accounts and develop new business opportunities. I help small to medium sized businesses by providing intelligent and innovative technology solutions as a Managed IT Services Provider coupled with being a Cisco Certified, HPE, Pure Storage, Veeam, VMWare partner. Professionally managed Engineered Projects included Designing, Implementing, Procuring, Staging, Installation, Delivery and Support of technology solutions consisting of the following: Cisco Unified Communications Manager, Cisco Webex Video Conferencing, HPE Nimble Data Storage, Cisco Cloud Network Security, Cisco and HPE Network Infrastructure, HPE and Cisco Servers, VMWare, and Veeam Cloud Connect. I was able to grow this book of business by about 30 new clients and develop $2.3 Million in sales in less than 2 years. Business Development Executive Nov 2016- Sept 2017 Bizzuka 105 Chapel, Lafayette, LA 70506, www.bizzuka.com I was challenged to work with approximately 300 existing Bizzuka OnDECC CMS clientele to promote upgrading their current website to our new WordPress CMS platform. I educated and converted 15 clients with a new responsive designed website which was valued at $150,000 in new revenue. Another focus was to offer and promote a revolutionary business opportunity system that empowers a business development team with warm leads that reduces prospecting time and increases new business opportunities within their target. This new system includes research and creation of buyer persona, online competitive analysis, creation and execution of content marketing strategy with continuous improvement and accountability of results. Account Executive April 2015 - Nov 2016
KATC Communications 1103 Eraste Landry, Lafayette, LA 70506, www.katc.com I generate business leads in retail, restaurants, healthcarel and schools and interest them in advertising their business on KATC TV 3, CW and all digital platforms including www.katc.com, KATC mobile site, KATC weather and news apps to help align their business goals with their marketing strategy to achieve desired results. I was able to add about 40 new clients with 25% agreeing to annual agreement. Additionally, maintain or upsell 20 existing flagship clients.
Business Development Executive Jan, 2011 - April 2015 Bizzuka 105 Chapel, Lafayette, LA 70506, www.bizzuka.com I consult with businesses to help them attract more clients or employees to their website, take total control of the content on the website without any technical expertise being required, demonstrate how Bizzuka has helped other clients with this same issue and determine if we would be good partners to work together on improving their online presence and conversions.
For the last 4.5 years, I work diligently to continue to be the top performer and highly self-motivated delivering high end custom website designs and internet marketing solutions. I have over 100 new clients. My closing ratio ranges between 37-65%. The key to success is my business development strategy which includes lead generation, prospecting, networking, contacting prospect for an appointment, needs analysis and discovery, solution selling techniques, professional proposal presentation, demonstration and ultimately closing the business. My expert lead generation and maintaining and documenting business intelligence in the customer relationship database and preparation for an appointment sets me apart from the rest.
Demonstrating and engaging clients and prospects to sign up for our new revolutionary Thinbox (SaaS) communication application for communication from one page to a group of people, instantaneously. I am able to help companies sign up users for Thinbox to improve their immediate communications requirements through custom designed notifications.
Account Executive I Feb, 2007- Jan, 2011
tw telecom 202 Rue Iberville, Lafayette, LA 70508, www.twtelecom.com Consulted with businesses to help improve the speed of their internet (DS1, DS3, and Fiber), voice (PRI, land lines), managed services (co-location, disaster recovery and business continuity) and data (IP VPN, Point to Point) between their business locations and determine if tw telecom could help. After conducting a needs analysis, I reviewed the prospect’s telephone bill to determine if a faster and more robust speed would benefit them along with decreased costs.
I was consistently a top performer for high end telecommunication solutions and always met my quota. In 3rd quarter of 2009, I was recognized as one of the top 10 Account Executives in the country on the leaderboard with over 500 salespeople in major metropolitan areas in comparison. Additionally, I was assigned top revenue accounts in Acadiana area to provide existing clientele education on solutions and potentially upgrade or renew services.
Business Development July, 2004- Jan, 2007
Toshiba/ Uni-Pro Business Systems 111 Production Drive, Lafayette, LA 70508, www.uniprobusiness.com
Consulted with businesses to help improve the data workflow within their office and to save them money on cost per copy. I sold multifunction office copier/printer/scanner/fax systems by Toshiba. I analyzed the document workflow including: copying, printing, faxing, and scanning to help provide the best solution. I was able to help the average client save approximately 30%. I was able to gain approximately 70 new clients. Sales Director 1992- 2004
QSystem Computers 203 High Meadows Blvd., Lafayette, LA 70507 Initially, I started at QSystem as an inside sales person selling IBM, Compaq, Hewlett Packard personal computers, notebooks, PDA and peripherals. I was a high caliber performer and managed all government accounts. After 2 years of dedication, loyalty and a proven track record, I was promoted to Sales Director.
Managed, trained and motivated inside and outside Sales Staff. Assign company sales goals, margins and review of each opportunity. I was responsible for customer management database (ACT-CRM).
Maintained computer components inventory configurator and pricing on three (GSA, State of Louisiana and Commercial) contracts. Report of sales to the following manufacturers: Lexmark, HP/Compaq, Microsoft (Gold Disk Certified) and Intel (Systems Integrator Program).
Updated and uploaded computer pricing and Access database from contracts to the Department of Airforce (AFWAY) first reverse auction ecommerce website for computers. Completed and submitted GSA 72 A Report of Sales, GSA contract product additions, price reductions, deletions, economic price adjustments and modifications. GSA Advantage ecommerce site upload of approved modifications.
Obtained and generated Reseller Authorizations for: Microsoft OEM System Builder Program, Intel System Builder Program, Lexmark Printer, HP/Compaq Partner, Xerox, IBM, Imation, Panasonic Toughbooks, ARM Computer Notebooks, Shuttle, Creative Labs Partner, Palm PDA, 3COM GEM, Toshiba, and Acer.
Evaluation units for customer, sales presentations at customer sites, and trade shows such as FOSE.
Software
Peachtree, Quicken, Turbo Tax, ACT!, Sales Manager, Impact Award and Encore, Employee Appraisal, Microsoft Office Professional, SIP, Everest Eyecode, SMART (CRM), Web X, GoToMeeting, Landslide CRM, Adobe Illustrator, Adobe Business Catalyst, Zoom Cloud, OnDECC, Tracker, WordPress, Wide Orbit Media Sales, Wide Orbit Traffic, Matrix CRM, Office 365, ConnectWise CRM, Cisco CCW, Cisco Jabber, Cisco Webex, Mactive, Jira Online Digital Advertising, Buzzboard, Site Count, Adcellerent, ADP and various social media and business apps.
Certifications
• Toshiba, Microsoft, Intel, IBM, Cisco and Compaq/Hewlett Packard, Veeam sales certified.
• Peachtree Accounting specialist
• ISO 9000 Internal Auditing Certification (TQM Systems-1997)
• Seminars / Certifications including: Fred Pryor-Interpersonal Skills 1996, USL-Management & Supervisory Skills for Women 1998, Reach Local Search, 2011, Microsoft Solution Selling 2012, Paul Weyland Media Sales Training in 2015, Jim Doyle and Assoc Media Sales Training 2015-2016, 2017 -2019 Cisco Collaboration, Cisco Network Security, Cisco Network Switches, Routers and Firewalls, Cisco Hyperconverged, HPE Servers, HPE Nimble and Simplivity, 2020 -Adcellerent Digital Advertising Specialist training
Awards & Recognition
• Top 10 salesperson in the nation with tw telecom, 3rd quarter 2009
• $500,000 consecutive sales in 2 years at Bizzuka, 2013
• 174% to quota for 2nd Qtr 2016 at KATC
• 150% plan to quota 2018
• 105% plan to quota 2019
• 150% Jan 2020, 125% April 2020, 145% to plan in May 2020 Volunteer Service
• Information Technology Curriculum Committee for Louisiana Technical College 2000-2003
• President of Connections for Women-professional networking group in Lafayette 2013-2014
• Newsletter VP for Connections for Women-professional networking group 2011-2013
• Board Member at Large for Connections for Women-professional networking group 2014-2015
• Program VP for Connections for Women-professional networking group 2015-2016
• Lafayette Women's Chamber of Commerce, LEDA, One Acadiana Ambassador, Synergy, Connections for Women Networking Group memberships 2019 and 2020
• Volunteer in children’s ministry at The Bayou Church from 2002-present Education
American InterContinental University (www.aiuonline.com) 2007 Bachelor of Business Administration in Marketing
• Magna Cum Laude
American InterContinental University (www.aiuonline.com) 2005 Associate of Arts in Business Administration
• With Honors
University of Louisiana, Lafayette, LA
1997- 1999 Business Systems and Analysis
Louisiana Technical College (Gulf Area Campus), Abbeville, LA 1987-1988 Accounting and Wordstar
References are available upon request
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