Social Media Marketing

A J A L A W S O N

Marketing + Communications Professional UX Designer + Researcher

Certified ScrumMaster® (CSM) Certified Scrum Product Owner® (CSPO)

A B O U T M E

I'm a seasoned professional who is

focused on aligning industry and

customer needs with market

opportunities, with a proven record for

utilizing strong technical, interpersonal

and communication skills to enhance

organizational efficiency and

profitability. I am skilled at managing

multiple projects with competing

deadlines and am a Certified Scrum

Master (CSM®) and Certified Scrum

Product Owner (CSPO®).

E D U C A T I O N

Master of Business Administration

Edinburgh Business School at Heriot-Watt University 2020-2021

Executive Certificate, UX Engineering

Butler University/Kenzie Academy

2019-2020

Graduate Certificate, Marketing Strategy

Cornell University S.C. Johnson Graduate School of Management 2013

Bachelor of Arts, Communication Studies

University of Michigan, Ann Arbor

1998-2002

650-***-**** • linkedin.com/in/ajalawson • ***@*******.*** • www.ajaelle.com

E X P E R I E N C E

Motor City Digital + Promo

Design + MarCom Consultant

Motor City Digital and Promo was designed to service the marketing and design needs of the growing number of small businesses around the world. As the founder and lead designer, I prospect new clients, determine their design and marketing needs and create unique, cutting-edge solutions that demand attention; bringing their brand to the forefront of their industry and into the hearts and minds of their target audience. Using web marketing, print advertising and promotional products, we have helped to grow hundreds of businesses worldwide.

S K I L L S

Project Management

UX/UI Design

Content Strategy

Product Management

User Research

Scrum Framework

2017-present

Softech Incorporated

Director of Marketing

As the Director of Marketing at Softech, Inc., I am responsible for establishing and implementing strategic and tactical marketing and communications plans designed to capitalize on market opportunities and generate demand. I build creative, integrated multi-channel marketing solutions that build brand awareness and reputation, provide a steady flow of sales leads, and measures the return of marketing investments. I lead the rebranding efforts for Softech, Inc's. main product, Dentech; which is inclusive of website strategy, wireframing, design and implementation. 2016-2017

National Cooperative Bank

Social + Digital Media Manager

As the Marketing and Social/Digital Media Manager at National Cooperative Bank (NCB), it was my responsibility, as a member of the Bank's Strategic Marketing team, to execute NCB's marketing and communications goals, which included: Line of business and product marketing, external and internal communication, brand implementation and management, tradeshow and event planning and organization, yearly budgeting for various business sectors and social media, digital media and web strategies and implementation. 2012-2016

E X P E R I E N C E

Capital Impact Partners / The Green House Project

Operations Coordinator

My position supported the work of the Peer Network Director, in collaboration with The Green House Project (a non- profit organization) team, through administrative/office management support, peer network/customer management and communication, calendar management, management of Peer Network webinars and phone calls, assistance with training coordination, database management and administration, website editing, newsletter creation and editing, blog and article writing, social media management, tool development and other program needs. 2011-2010

R.C. Strategic Marketing

Content Management System Data Manager

It was my responsibility to edit, upload and write content for clients using agency-created proprietary content management software. I subsequently trained clients of all technical skill levels, typically onsite in a classroom setting on how to use our software to update information. Through conducting user research, I worked with our engineering team to create updates to better serve our clients. Partnering with our marketing and design teams, I managed a project that developed additional general and customized training for our clients in the form of an interactive software training program with supplemental instructional manuals and corresponding presentation slides. 2006-2009

BDS Marketing / Philips Magnavox

Market Development Manager

General merchandising and market management in a retail environment for Philips/Magnavox HDTVs. Within my market, I was able to increase the market’s sales volume greater than 20%. My duties included scheduling appointments with stores within my territory to conduct formal product trainings and assist the sales department with on-the-floor customer service and sales advising. Administrative tasks included call reporting, inventory auditing and display compliance.

2006

A J A L A W S O N

650-***-**** • linkedin.com/in/ajalawson • ***@*******.*** • www.ajaelle.com Market Manager

Nokia USA / MarketSource LLC

Market Manager

Fusion Marketing

Market Manager

Universal Consulting Group

Senior Field Coordinator

GMR Marketing

Tour Manager + Event Specialist

Alloy Marketing and Promotions

Headline Talent Coordinator

Media Star Promotions

200*-****-**** 2005

2004-2005

2003-2005

2003

C E R T I F I C A T I O N S

Certified ScrumMaster®

CSM®

Scrum Alliance

Credential ID: 1249611

Certified Scrum Product Owner®

CSPO®

Scrum Alliance

Credential ID: 1257562

Marketing + Communications Professional UX Designer + Researcher Certified ScrumMaster® (CSM) Certified Scrum Product Owner® (CSPO)

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