Sales Executive

AbhishekSaxena

Contact:+91-963*******

E-Mail: ****************@*****.***

Strategy planning ~ marketing, sales& Brand Management

An accomplished senior management professional with outstanding experience in all phases of business operations, skilful developer of strategic programmes that continually surpass expectations

PROFILE SUMMARY

Over 10 years of experience in Ad Sales & Marketing, ATL/BTL,Branding, Product Promotions, Client Relationship Management and Team Management

Hands-on experience in defining and managing a comprehensive go-to-market strategy/plan that include positioning, launch strategy, public relations, sales support and partner material

Ability to bring out USPs of all products and services to achieve higher sales realisation value

Proven abilities in developing & strengthening relationships & strategic alliances with key decision makers & opinion leaders to scale up sales/ profit growth

Expertise in conceptualising and executing ATL & BTL/ promotional activities to position the organisation’s product and brand as a market leader

A strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate goals successfully

ORGANISATIONAL EXPERIENCE

Since May 2019 : PVR LTD (India’s No 1 Multiplex Chain )

(As Sales & Marketing Manager)

PREVIOUS EXPERIENCE

June’ 2016 to April’19. : Carnival Films Pvt. Ltd. As Marketing and Sales Manager

Nov’2014 to May’ 2016: Khushi Advertising, Indore as Branch manager

March’2013 to Nov’2014: Srijan Advertising, Raipur as Branch Head

May’2010 to Feb’ 2013: Srijan Advertising, Ratlam (Neemuch&Mandsour) as Brach Head

Jan’2009 to April’ 2010: Srijan Advertising, Indore as Sr.Sales Executive

Key Result Areas

Accountable for setting & meeting monthly, quarterly & yearly targets through different mode of segment across Indore market (Indore to M.P & Indore to National)

Pioneering the roll-out of product launch plans including pricing, positioning, key account management and portfolio selling for major product lines

Improving customer engagement with the product through focused market research and using the resultant analysis to devise the future product roadmap

Taking emerging brands and elevating them into leading, lucrative brands by establishing brand architecture, building marketing platforms and creating supportive marketing teams

Interfacing with local clients as well as the Editorial Team for Print Synergy for news/events/product launching & news coverage for existing client.

Handling Recovery and Financial matters.

Highlights:

Communicated consistently and proactively with team members for driving brand planning and overall marketing initiatives for all segments ( Real Estate, Lifestyle, Medical, Fmcg, Telecom, Service, Banking, Automobiles, Education, Electronics and many others )

Bolstered business growth by taking initiatives like On screen advertising, Off screen advertising,paper advertising, FM branding, Outdoor Branding,Btl Events and other source of advertising.

Expertise development of marketing initiatives through initiating product reformulation to maximize new packaging and new advertising efforts as well as significantly increasing media and promotional support.

Awarded from Patrika&DainikBhaskar Newspaper for best business provider in M.P and C.G region.

IT SKILLS

Well versed with MS Office and Internet Applications

EDUCATION

BA from VMOU University, Kota ( Rajasthan )

MBA from Kabir institute of Management & Technology, New Delhi

Diploma in Hotel Management from Institute of Hotel Management Gwalior (M.P)

PERSONAL DETAILS

Date of Birth : 16th Aug’1985

Address : House no. 599- MR 3,Mahalaxmi Nagar, Near Bombay Hospital Indore (M.P)

Languages Known : English & Hindi

Location Preference : Indore

Marital Status : Married

DECLARATION

Enthusiastic, resourceful, and trainable graduate. Professionally committed and responsible. Adapt easily to new situations. Successfully handle a wide range of functions using a combination of creative, organizational, and writing skills. Maintain focus in demanding work environments, under deadline and pressure conditions. Meet challenges head-on and always find a way to effectively complete multiple assignments or tasks.

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AbhishekSaxena

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