Social Media Digital Marketing

Nishi Rathi

**************@*****.***

https://www.linkedin.com/in/nishi-rathi-0a6b77bb/

Education

The Fashion Institute of Technology; SUNY, NYC

BS degree in International Trade and Marketing 05/20

Minor: Economics. 3.90 GPA, Presidential Scholars, Dean’s List, Summa Cum Laude

AAS degree in Advertising Marketing and Communications; Dean’s List, Summa Cum Laude 12/18

Experience

Sid Paterson Advertising, NYC 02/20- 05/20

• Managed corporate social media channels

• Tracked social media trends and adapted to attract target follower demographic.

• Prepared weekly updates and reports to track growth and success rates of marketing and social media campaigns.

• Worked with Hoot Suite and Google Analytics to create information uniformity.

• Designed and presented social media campaign ideas for the agency and their clients.

Chantecaille Beaute, NYC 05/18 - 09/18

• Assisted with organization of visual materials (e.g. Templates).

• Attended local store visits to provide merchandising support.

• Managed counter issue log and resolving store design issues.

• Helped with planning and hosting of marketing events.

• Performed market analysis and researched latest trends.

• Assisted with daily administrative duties.

VSK Synthetics; New Delhi, India 01/16 – 06/16

• Designed website layouts, templates and unique branded looks.

• Delivered superior client services, fostering strong rapport, retention and satisfaction.

• Called existing and prospective customers to evaluate desires and offer textile options.

• Traveled to manufacturing facilities to evaluate product creation and point out potential issues.

Fifth Planet Developers; Jodhpur, India 07/16 - 12/16

• Assisted in creation of pre-season marketing plans to support department and divisional strategies.

• Developed ads targeting specific users for key promotions.

• Helped with planning and hosting of marketing events such as press conferences and dinners to promote the company.

• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

• Designed graphics for website decoration and layout. (https://victorianpalace.in/)

Skills

Computer/Technical— PC and MAC operating systems, Microsoft Word and Office Suite (including Excel, PowerPoint), Adobe InDesign, Hootsuite, Google analytics, social-media platforms, digital marketing.

Languages— Fluent in English and Hindi

Soft— Communications, problem solving, analytical, leadership, teamwork, interpersonal, copywriting

Contact this candidate