Marketing Director

Shannon Michael

Frisco, Texas, United States

linkedin.com/in/shannonmichael

adfgcc@r.postjobfree.com

Summary

As a seasoned marketing project manager and communications professional, I offer companies organization, clarity, and transparency with the ability to get things done quickly. I have a proven track record of successful social and email campaigns, website deployments, and overall business growth plans.

Experience

Director of Marketing Consultant

Shannon Michael Consulting

Oct 2017 - Present (2 years 11 months +)

- Develop, execute, and measure the value of content in order to build engagement

- Oversee the development of content for digital and traditional marketing channels

- Lead both traditional and digital media strategy to ensure optimized deployment of content across digital and retail channels and products and third-party vendors

- Build internal and external teams to support and execute marketing strategies Accomplishments:

- I created the brand, promoted, and continue to manage all media (web and social) for an international podcast channel that has grown to over 30K downloads monthly, and over 500K since launch.

- Successfully built over 500 webpages for a major security firms website

Director of Marketing and Project Management

Internet of Things America (IoT America)

Aug 2018 - Aug 2020 (2 years 1 month)

- Develop and implement social media marketing plans and programs which increased social presence over 333%

- Manage the development of branding and corporate identity initiatives

- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects

- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management

- Oversee the company’s website and email marketing program and provide analytics review

Digital Project Manager

Samsung Electronics America

Nov 2011 - Apr 2016 (4 years 6 months)

- Manage the workflow of all content needs for samsung.com/support

- Collaborate with technical writers, engineers, marketing, advertising, programmers, and upper management

- Lead teams creating, testing and launching requested microsites to ensure delivery of the product is on time and within budget

- Drive meetings with training, engineering, technical writing, and training to collaborate timelines and deliverables

Accomplishments

- Recognized by management for successful, complicated projects launching on time and within budget

- Created a workflow for the content team and vendor that saved time and money for Samsung

Online Communications Specialist

RISD

2001 - 2004 (4 years)

- Launch a new district website successfully: on time and within budget

- Manage the entire website project from conception to delivery

- Develop and track KPIs

- Organize, write and edit website content and district communications

- Hire and manage freelance staff to complete a web project

Web Content Manager/Copywriter

Vertis Communications

2000 - 2001 (2 years)

- Manage content workflow for multiple projects

- Hire freelance copywriters to complete digital media projects

- Develop and design content

- Write and perform usability testing

Web Content Specialist and Copywriter

TMP Worldwide

Jan 1996 - 1998 (3 years)

-Served as the online marketing communications poc for the new website monster.com

-Create ads for recruitment advertising clients such as Home Depot, LMS, Friday's Restaurants

-Trained Dallas team on the newly created CMS

Education

Texas Tech University

BA, English Literature and Language

Honors & Awards

Manager's Recognition Award - Samsung Telecommunications America, Content & Development at Samsung Telecommunications America

Jul 2013

Recognition of doing a great job at work. Great spirit and work ethic. Manager's Recognition Award - Samsung Mobile Social and Content Manager Feb 2012

Manager's Recognition Award

Dec 2014

Recognition for a positive attitude and teamwork. Leading the team during tight deadlines.

Skills

Online Marketing • Marketing Communications • Content Writing • Web Content • Editing • Writing • Project Management • Problem-Solving • Creative Strategy • Digital Media Services Shannon Michael - page 2

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