Imani

Clark

User Researcher Digital Marketer

Kirkland, WA 98034

206-***-****

imaniclark.com

adfgax@r.postjobfree.com

Experience

UX Rescue (Volunteer)

UX Researcher

**/**** - *******

-Holding volunteer position as a UX Researcher. Main goal includes exploring potential volunteers’ motivation, behavior pattern and sources to provide strategy to help organization gain volunteers

-Provide generative research

-Create an in-depth competitive analysis

-Construct interview guide and transcribe interviews

-Create surveys to learn more about volunteers

Fluke Corporation, Everett WA

Marketing Operations Associate

03/2020 - Present

-Collaborate with cross-functional teams to coordinate email campaigns for Fluke Health Solutions using Eloqua automation; execute approximately 30 emails per month

-Create surveys to learn more about customers and prospects

-Construct and analyze A/B tests to promote best email practices and enhance open/clickthrough rates

-Build and launch email nurture programs to drive qualified leads

-Assist and drive website user testing to improve our conversion rate using Google Optimize

-Developed standard work and process for structured FHS website testing

-Direct and construct FHS monthly newsletter

-Use Microsoft Dynamics CRM and Power BI platform to manage prospects and leads

Education

Bellevue College, Bellevue

WA — UX Design

(certificate)

07/2019 - 07/2020

Applies design principles to

develop web content, improve

site usability, and create design

documents using detailed

procedures and guidelines.

University of Washington

Bothell, Bothell WA —

Psychology (BA)

09/2017 - 06/2019

Aims to fix social problems,

promote well-being, and

analyze individuals through a

lens of psychology.

Skills

Email Marketing Automation

Usability Testing

User Research

Prototyping

Tools

Google Optimize

SurveyMonkey

Google Forms

Adobe XD

Axure RP

Marketing Intern

07/2019 - 03/2020

-Using marketing automation platform to construct email campaigns

-Assist marketing team in developing best email practices

-Aid social media needs by uploading content to our internal EveryoneSocial employee advocacy program

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