Social Media Graphic Designer
Resume:
Deborah D. Mauldin
I am a creative thinker, problem-solver, and glass half full person! I love working in a positive environment, with an innovative team for a company that celebrates success. I approach all aspects of my life with a “can do” attitude and welcome a new, challenging opportunity in the next phase of my career. 6022 Pembridge Rd
Knoxville, TN 37912
adfgaw@r.postjobfree.com
linkedin.com/in/demauldin
facebook.com/deborah.d.mauldin
EXPERIENCE
Midwest Communications, Knoxville, TN — Director of Promotions, Marketing & Social Media
September 2014 to July 2020
Developed stellar marketing campaigns, promotional concepts, and handled public relations duties for over 15 radio stations throughout my career.
Designed and implemented a social media strategy for the Knoxville radio group, working daily on content and aesthetics for all platforms. Oversaw and conceptualized the design and content of radio station websites, as well as provided and edited compelling content. Devised and oversaw advertising campaigns specific to the various station and client brands, working with sales and programming departments to marry ideas.
Served on numerous planning committees to help raise significant funds for area non-profit organizations.
Designed procedures and policies for the promotions department, as well as systems to establish effective communication between departments. Responsibly budgeted for the promotions department, while actively seeking ways to spend funds most efficiently and effectively. South Central Media, Knoxville, TN — Promotions,
Marketing & Social Media Manager
March 1996 to August 2014
Conceptualized, planned, and implemented various radio station and community events.
Trained and supervised a staff of 13, including an Assistant Director, Graphic Designer, and several remote techs.
Conducted internal and external brainstorming meetings resulting in high ratings books and exceeding revenue goals.
Wrote creative promotional proposals, scripts, station blogs, press releases, and commercial copy.
Scheduled and provided compelling content for social media platforms SKILLS
Marketing
Event Planning
Public Relations
Copywriting
Editing
Research and Development
Social Media Strategies
Blogging
Logistics
Promotions
Creative Advertising Solutions
Branding Campaigns
Fundraising
Public Speaking
Project Management
Team Building
COMMUNITY INVOLVEMENT
Board Member:
Compassion in Action
Past Boards Served:
Boys & Girls Club, American
Cancer Society
Volunteer Work:
Susan G. Komen, Knoxville
Free Food Market, Knox
County Schools, Second
for five brands.
Executed major contests/giveaway events for key clients and listeners. Collaborated with brand managers and general manager on billboard designs, TV shoots, direct mail campaigns, social media marketing, and telemarketing projects.
Successfully managed the logistics and scheduling of live remote broadcasts, station appearances, events, and staff. South Central Radio Group, Knoxville, TN — Sales & Marketing Assistant
May 1993 to March 1996
Combined two full-time jobs into one producing compelling materials for a group of five radio stations.
Created precise and captivating proposals, contest materials, print advertisements, and PowerPoint presentations.
Oversaw account list, wrote up sales orders, ran various reports, created graphs and monitors for GSM, LSM, and a sales team of 12. Actively worked station events, set up remote broadcasts and worked community events/trade shows
EDUCATION
Tennessee Wesleyan University, Athens, TN — Bachelor of Science - Cum Laude
Major: Mass Communications with an emphasis in Broadcasting & Journalism Minor(s): Speech, Theater and Psychology PROJECT/EVENT MANAGEMENT
The Parenting Expo
The North Knoxville Bridal Fair
The Pink Ribbon Celebration
Wingfest
Celebration for the Cure
103.5’s Free Skynyrd Concert
Comedy Kicks Cancer
Harvest Food Bank, Care Cuts
Member Organizations:
Breast Connect, Fountain City
B&P, Knoxville Ad Club
ADDITIONAL EXPERIENCE:
Freelance work through Go
Ahead Agency to build,
design, feed and execute
contests on Facebook pages
for Shadrack’s Christmas
Wonderland for over 10
markets through the years
since 2015.
Independent Contractor
planning and executing
events, and recreational
activities; consulting and
coordinating marketing
campaigns for Beaver Brook
Country Club for a span of
over 4 years.
Created and maintained social
media pages for Compassion
in Action, along with creating
virtual event invitations since
2011
Retail Sales for 8 years
resulting in numerous sales
awards and substantial
commission.
Commercial acting and voice
work for TV, film, radio and
print ads through Talent Trek
Agency since 2004.
Proficient in Microsoft Word,
PowerPoint, Excel, Google
products and various other
software. Tech savvy.
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