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Social Media Graphic Designer

Location:
Knoxville, TN
Posted:
August 19, 2020

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Resume:

Deborah D. Mauldin

I am a creative thinker, problem-solver, and glass half full person! I love working in a positive environment, with an innovative team for a company that celebrates success. I approach all aspects of my life with a “can do” attitude and welcome a new, challenging opportunity in the next phase of my career. 6022 Pembridge Rd

Knoxville, TN 37912

865-***-****

*************@*****.***

linkedin.com/in/demauldin

facebook.com/deborah.d.mauldin

EXPERIENCE

Midwest Communications, Knoxville, TN — Director of Promotions, Marketing & Social Media

September 2014 to July 2020

Developed stellar marketing campaigns, promotional concepts, and handled public relations duties for over 15 radio stations throughout my career.

Designed and implemented a social media strategy for the Knoxville radio group, working daily on content and aesthetics for all platforms. Oversaw and conceptualized the design and content of radio station websites, as well as provided and edited compelling content. Devised and oversaw advertising campaigns specific to the various station and client brands, working with sales and programming departments to marry ideas.

Served on numerous planning committees to help raise significant funds for area non-profit organizations.

Designed procedures and policies for the promotions department, as well as systems to establish effective communication between departments. Responsibly budgeted for the promotions department, while actively seeking ways to spend funds most efficiently and effectively. South Central Media, Knoxville, TN — Promotions,

Marketing & Social Media Manager

March 1996 to August 2014

Conceptualized, planned, and implemented various radio station and community events.

Trained and supervised a staff of 13, including an Assistant Director, Graphic Designer, and several remote techs.

Conducted internal and external brainstorming meetings resulting in high ratings books and exceeding revenue goals.

Wrote creative promotional proposals, scripts, station blogs, press releases, and commercial copy.

Scheduled and provided compelling content for social media platforms SKILLS

Marketing

Event Planning

Public Relations

Copywriting

Editing

Research and Development

Social Media Strategies

Blogging

Logistics

Promotions

Creative Advertising Solutions

Branding Campaigns

Fundraising

Public Speaking

Project Management

Team Building

COMMUNITY INVOLVEMENT

Board Member:

Compassion in Action

Past Boards Served:

Boys & Girls Club, American

Cancer Society

Volunteer Work:

Susan G. Komen, Knoxville

Free Food Market, Knox

County Schools, Second

for five brands.

Executed major contests/giveaway events for key clients and listeners. Collaborated with brand managers and general manager on billboard designs, TV shoots, direct mail campaigns, social media marketing, and telemarketing projects.

Successfully managed the logistics and scheduling of live remote broadcasts, station appearances, events, and staff. South Central Radio Group, Knoxville, TN — Sales & Marketing Assistant

May 1993 to March 1996

Combined two full-time jobs into one producing compelling materials for a group of five radio stations.

Created precise and captivating proposals, contest materials, print advertisements, and PowerPoint presentations.

Oversaw account list, wrote up sales orders, ran various reports, created graphs and monitors for GSM, LSM, and a sales team of 12. Actively worked station events, set up remote broadcasts and worked community events/trade shows

EDUCATION

Tennessee Wesleyan University, Athens, TN — Bachelor of Science - Cum Laude

Major: Mass Communications with an emphasis in Broadcasting & Journalism Minor(s): Speech, Theater and Psychology PROJECT/EVENT MANAGEMENT

The Parenting Expo

The North Knoxville Bridal Fair

The Pink Ribbon Celebration

Wingfest

Celebration for the Cure

103.5’s Free Skynyrd Concert

Comedy Kicks Cancer

Harvest Food Bank, Care Cuts

Member Organizations:

Breast Connect, Fountain City

B&P, Knoxville Ad Club

ADDITIONAL EXPERIENCE:

Freelance work through Go

Ahead Agency to build,

design, feed and execute

contests on Facebook pages

for Shadrack’s Christmas

Wonderland for over 10

markets through the years

since 2015.

Independent Contractor

planning and executing

events, and recreational

activities; consulting and

coordinating marketing

campaigns for Beaver Brook

Country Club for a span of

over 4 years.

Created and maintained social

media pages for Compassion

in Action, along with creating

virtual event invitations since

2011

Retail Sales for 8 years

resulting in numerous sales

awards and substantial

commission.

Commercial acting and voice

work for TV, film, radio and

print ads through Talent Trek

Agency since 2004.

Proficient in Microsoft Word,

PowerPoint, Excel, Google

products and various other

software. Tech savvy.



Contact this candidate