Client Finance, Forecasting, Contract Review

Laura Murphy

New York, NY

******@*****.*** 516-***-****

EXPERIENCE

GCI Health (WPP Agency), New York, NY July 2019 – Present

Finance Manager

Partner with CEO on MSA/Client Contract Negotiations and Account/Legal Teams for Vendor Contract/Negotiations.

Monthly close reporting for all revenue/Manage all forecasting

Prepare reports to identify and communicate areas of concern and suggested improvements to account staff and management.

Liaison between Account/Finance teams for all accounts/Lead all operations for Finance Team.

Partner with Management and Account teams for all client related business needs such as Forecasting, Developing Client Budgets, SOW’s, Billing Issues, Capex, T & E and Technology.

Lead staff trainings on internal financial systems, procedures and project management skills.

Lead for all AR/WIP Management.

Schroder & Strom LLP, Long Island, NY October 2018 – June 2019

Executive Legal Assistant to Partner

Edelman PR, New York, NY August 2016 – October 2018

Finance Manager, Brand Practice

Lead Monthly Close/P & L review for my clients as well managed all Financial Reporting.

Pricing all client proposals and developing client budgets while maintaining profitability.

Liaison between Account/Finance teams for top tier Retail & CPG accounts such as eBay, TJX, Unilever, Heineken, Office Depot and Edgewell.

Project Management for clients above by managing revenue/expense analysis, project audits and communicate with clients/internal team all budgets, billing and accounts receivable issues.

Maintain all billing and work with team to get out all vendor payments.

Approve client budgets as well as influencer/talent & freelancer contracts & New Business work.

Prepare management reports to identify and communicate areas of concern and suggested improvements to account staff and management.

Assist in staff trainings on internal financial systems, procedures and project management skills.

AR management and cash flow reporting – bi weekly.

Manage 2 Senior Finance Analysts and Financial Analyst.

Women's Health Magazine, New York, NY November 2015 - May 2016

Advertising Finance Manager

Prepared monthly and quarterly financial reporting packages, including: detailed actual to budget/ forecast variance analyses for print and digital advertising.

Provided & assisted Senior Finance Director with information on quarterly/yearly budget decks as well as helped prepare month end close process.

Set up yearly sales rep quotas to make sure all magazine & digital budgets/goals were met.

Paid all rep monthly commissions and quarterly staff commissions.

Reported and tracked all revenues for magazine and digital properties.

Lead book layout process and all positioning by managing sales, editorial and production teams for the print and digital editions as well as track and monitor any book changes made.

Negotiated rate terms for clients as well as managed contracts with barter agencies.

Managed & produced monthly prospect reports, RFP's as well as managed all T & E and quota budgets for advertising staff.

Vogue Magazine, New York, NY September 2014 - November 2015

Business Manager

Lead book layout process from start to finish monthly with sales, editorial and production teams for print and digital editions as well as track and monitor any changes made.

Managed & analyzed advertising budgets for Senior Finance Director.

Supported Senior Finance Director on all rates and advertising policies.

Worked with top editorial team to make sure all edit correct as well as integrated ad/edit ideas.

House Beautiful/Veranda Magazine, New York, NY May 2010 - August 2014

Advertising Services Director/Manager

Promoted to Director from Manager in 2012 to exercise creative-thinking in order to position and layout House Beautiful & VERANDA magazines on a monthly basis as well as worked on all pricing for magazines.

Worked directly with SVP, Group Publisher on brainstorms/meeting set up and ways to obtain new business as well as strategic, operational and organization decisions.

Analyzed and tracked all financial information & advertising revenue numbers for SVP, Group Publisher, Chief Revenue Officer and Group Finance Director.

Diligently analyzed various sales strategies to help sales team prospect new accounts.

Managed layout process from start to finish by supporting all sales, editorial and production teams needs and created all positioning and pricing packets.

House Beautiful Magazine, New York, NY February 2008 - May 2010

Executive Assistant, Group Publisher, Chief Revenue Officer

Assisted SVP, Group Publisher, Chief Revenue Office & Associate Publisher, Advertising with all professional tasks. Managed inbound correspondence by screening and routing and responding to requests.

Scheduled meetings, calendar/phone management, booked travel and reviewed/submitted expenses. Planned and coordinated company events as well as assisted in special projects.

House Beautiful Magazine, New York, NY February 2006 - February 2008

Advertising Sales Assistant/Associate

Assisted Associate Publisher of Advertising and 3 Top Sales Directors with all sales tasks.

EDUCATION

Pennsylvania State University, University Park, PA Fall 2001 - Spring 2005

BS, Management

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