Sales Social Media

W I L L I A M M. K E M P

Bedford, TX (***) ***- *620 *******@***.*** linkedin.com/in/william-kemp-81a130175/

PROFESSIONAL SUMMARY

A highly dedicated professional with over 30 years’ experience in the beverage industry, personnel development and management, inventory control, building relationship, administration, expense control and risk management. Recognized for strong leadership, proactive approach, rapid business solutions, change management and adaptability in challenging and diverse environments. A strong leader with a proven track record highlighted by my accomplishments and long-term loyalty to my corporation.

AREAS OF EXPERTISE

Business Management, Problem Solving, Client Services, Client Retention, Strategic Analysis, Risk Management, Customer Relations, Contract Negotiations, Profit & Loss (P&L), Training & Development, Cost Reductions, Strategic Planning, Budgeting, Relationship Management, Critical Thinking, Influence, Leadership

SKILLS

Client Services, Client Retention, Strategic Analysis, Risk Management, Professional Presentations, Communication, Analytical Skills, Troubleshooting, Budgeting, Forecasting, Operations, Process Implementation, Strategy, Time Management, Customer Service, Strong Analytical Skills, Self-Motivated, Proactive, Team Building

SOFTWARE COMPENTENCY

MS Office, MS Outlook, MS Access, MS Word, MS Excel, MS PowerPoint, Social Media, Margin Minder, SAP

ACCOMPLISHMENTS

Signed a five-year contract with the Whataburger Basketball Tournament after being with Coca-Cola after 52 years.

The below are the following accounts that have been added to the Dr. Pepper portfolio:

Tarrant County College District

Fort Worth Cats

NYTEX Sports Centre/ Lone Star Brahmas

Birdville Independent School District

Crowley Independent School District

Burleson Independent School District

PROFESSIONAL EXPERIENCE

KEURIG DR PEPPER Irving, Texas March 2014 to Present

Trade Development Manager- Wholesale and third party

Managed wholesale and Third-Party business for the Dallas/ Fort Worth metroplex that generated net sales of $16 million while exceeding efficiency sales goals and margins each year.

Implemented and Increased market penetration of new products in accounts by creating programs specific to each account.

Applied objective, detailed analysis and insights development to build and maintain long-term relationships with each account buying teams and sales teams.

Proactive engagement with various internal and external departments to ensure retailer has the best brand and category insights.

Communicate and applied insights best in class results to divisional/corporate personnel, as well as other category management team members.

Ability to execute at multiple levels within sales, Branch Managers, District Managers, business development representatives, and practice leadership as well as engage with customers to execute volume building plans.

Developed programs and promotions to increase sales by expanding product distribution utilizing Nielsen and/or IRI syndicated consumption data within the 3rd Party/ Micro Market, Wholesale account base locations.

Dr Pepper Snapple Group Fort Worth, Texas March 2007 to February 2014

Full Service/ Cold Drink Business Development Representative

Managed contracts with the Fort Worth Cats, NYTEX Sports Centre as well as major school contracts.

Qualified new customers and generated annual sales and profit plan by identifying opportunities, strategies and tactics, and by influencing key stakeholders within their distributors.

Generated and opened 10 new accounts per month following with 20 pieces of new equipment per month, increased in volume of 6% and margins of 8.5% per year.

Collaborated with the sales department, promotional strategies and tactical plans at the account level of the company’s sales, profit and distribution objectives.

Reviewed market strategies to identify new customers and new business opportunities that helped develop and implemented sales plans/ programs designed to increase market share.

Assessed and operated measurements systems of profitability and volume within the assigned territory. Review company assets placements on basis of volume and return on investments for qualifying new accounts.

Managed territory within assigned marketing and operating budgets.

Developed and executed business plans for assigned territory and applied marketing and operating budgets.

Managed account profiles and call schedules via route book system for current customers and target customers.

Developed and maintained relationships with targeted accounts to maximize potential.

Dr Pepper Bottling Company of Texas Fort Worth, Texas May 1998-February 2007

District Manager

Maintained company performance by implementing customer account contacts that increased profitability within assigned region.

Generated and Exceeded business by an average of 3.5% and margins by 5%.

Managed and mentored a group of 4 account managers and 24 merchandisers.

Developed a group that outperformed the average account manager programs within our company.

Created new brands and built customer portfolio leading to higher sales and margins.

Consulate with the marketing department to plan advertising services and to secure information on products and customer specifications.

Provide accurate information to customers regarding product knowledge, technical and pricing.

Analyzing sales and profit performance against the associated key performance indicators.

Prepared and monitored financial reports for upper management that clearly explains operational effectiveness, trends and variances.

Conducting regular and ongoing staff performance feedback and reviews.

Provided input to the company’s annual budgeting, sales forecast and scheduling for merchandisers and account managers.

Identified key decision makers for account management and contacts to coordinate the use of marketing programs.

Audited account sales records to verify coverage information accurately and the key contacts are listed.

Managed and operated within the established operating and marketing budgets by reporting and tracking all activity.

Created customer programs designed to improve consumers visibility of branded products.

Creating a safe and secure environment for all employees, customers and company assets.

EDUCATION

AA: Tarrant County College

Studied Business at Texas Tech University- 1985

Cadbury “Delivering Success” sales course

Brian Tracy Sales Course

PHILANTHROPIC ORGANIZATIONS

Member of the Longhorn Foundation and the Chancellor’s Council for the University of Texas at Austin

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