education
Michigan State University
B.A. in Creative Advertising
Concentration in Art Direction
experience
GoDaddy Social – Content Creation Specialist – February 2020 to June 2020
-Balanced content creation and reputation management of a portfolio of 150 small businesses around the country
-Created content that fits brand voice and focus for Instagram, Twitter, and Facebook
-Engaged with online audiences on Twitter and Facebook
-Responded to customer reviews and feedback on Facebook, Google, Yelp, and TripAdvisor using a brand-appropriate tone
-Collaborated across departments to implement customer feedback and created strategies to meet customer social media goals Parson Adhesives, Inc. – Marketing Design Associate – October 2017 to present
-Designed materials for conventions, trade shows, and conferences
-Designed product labels, catalogs, banners for trade shows, and fliers
-Created PowerPoint presentations for potential customers and sales staff
-Communicated with customers to optimize point of purchase designs
-Optimized pay-per-click advertising using Google and Bing’s digital programs
-Search engine optimization to increase clicks to the website while keeping cost low The Michigan Law Firm, PC – Marketing Intern – May 2018 to August 2018
-Researched and wrote blog posts about current events relating to the firm
-Created Twitter and Instagram graphics and infographics to be posted alongside blog posts in order to create community awareness and interaction
-Created social media content relevant to current events and trends to reach a variety of audiences
-Represented the firm and interacted with community members at local events TEDxMSU – Marketing Director – May 2017 to May 2019
-Worked with a team to maintain and coordinate social media accounts and posts in accordance with TED branding standards
-Organized events to bring awareness to the organization and sell tickets to that year’s conference
-Collaborated with a team to create a marketing and design plan for a conference for over 600 people
MSU Libraries Administrative Office – Student Desk Assistant – January 2018 to May 2019
-Answered, screened, and directed incoming phone calls from patrons and employees and assist them in order to meet their needs and requests
-Greeted and assisted patrons and employees entering the office Cedar Point – Ride Operations Team Leader – 2016 to 2017
-Trained, managed, and supervised a crew of over 20 people and ensured that they adhered to iROC safety measures, and interacted with guests in a positive and engaging manner
-Ensured guests a safe and fun ride and handle guest complaints and concerns
-Managed approximately 200 VR headsets and cellphones skills
Proficient in:
French
Microsoft Office
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe Illustrator
Bing Ads
Knowledge of:
HTML and CSS
Adobe AfterEffects
Adobe Lightroom
Photography
Wordpress
contact
shamaparekh.myportfolio.com
***********@*****.***
Austin, Texas