Manager Sales
Resume:
Kevin Byrne
********@*****.***
** **** ****, ******, **. Dublin, Ireland
LinkedIn.com/kbyrne-15
PERSONAL PROFILE
Recently displaced due to Covid-19 related redundancies, I am an advertising technology and management professional with extensive experience in Client Services, Strategy, and Sales who is ready for the next step in my career. In my roles as the Director of two separate Client Services organizations and the Manager of outbound Sales teams, I was responsible for the planning, forecasting, sale, execution, and the client-facing account management of digital advertising campaigns. A dual citizen of the US and Ireland, I am searching for a role that will allow me to build on my experience while challenging myself to grow in new ways. CAREER HISTORY
AdRoll Group, Dublin, Ireland 2019 - 2020
AdRoll Group is a digital marketing platform that provides programmatic advertising services for small and medium sized businesses. AdRoll works primarily with up and coming advertisers in the Retail, Finance/B2B, and Travel spaces, with an eye towards helping those businesses utilize their marketing budgets as efficiently as possible.
Manager, New Business Sales
● With a focus on development, led two separate high-performing teams of New Business Sellers, responsible first for the continental European market (France, Spain, Italy, Germany, Benelux) and then for the EMEA Finance/B2B vertical.
● Led the Dublin office in both percentage to target and net revenue on a quarterly basis.
● Served as primary Sales Management trend analyst for monthly reporting meetings with senior leadership.
● Managed team and individual sales pipelines and revenue forecasts.
● Strategized with team members on prospecting and outreach best-practices, as well as objection handling and campaign optimization techniques.
VideoAmp, New York, NY, USA 2017 - 2018
VideoAmp is a digital technology platform focused on bridging the gap between linear television and digital video advertising efforts. VideoAmp helps plan a client’s advertising strategy, measure its success against the client’s target metrics, and optimize future buys accordingly. Director, Client Services
● Built and managed a team of Client Services Managers responsible for the sales-planning, setup, execution, and client management for all managed service programmatic advertising campaigns in the VideoAmp demand-side platform.
● Managed team to a 230% revenue growth year over year
● Served as escalation point for client communications, guiding strategy for client relationship management that led to substantial incremental revenue on contracted advertising deals.
● Delivered and exceeded quarterly revenue and campaign performance goals.
● Managed internal communications between Product and Services organizations, highlighting and prioritizing technical updates needed to successfully service clients.
● Developed business processes for a growing organization with a diverse product set. AOL Inc./Oath, New York, NY, USA 2012 - 2017
AOL/Oath, a subsidiary of Verizon, is a multinational digital advertising platform. The Advertising Sales organization was responsible for building, selling, and executing upon large-scale advertising strategies for clients with wide ranging success metrics and media budgets. Director, Video Client Services, 2015-2017
● Managed 15 Client Services Managers responsible for the planning, launch and execution of mobile and desktop video advertising campaigns in the US.
● Led the hiring and people management of the Video Client Services team.
● Regularly exceeded regional revenue goals.
● Led operational migration of AOL's direct video ad-serving from Freewheel to ONE by AOL: Video, leading to improvements in operational overhead and yield.
● After AOL absorbed Microsoft’s video ad business into its network, owned the successful onboarding of Microsoft’s inventory and campaigns to AOL's technology and processes. Owned partner communication post-onboarding.
Senior Manager, Video Operations, 2013-2015
● In addition to personally owning accounts, managed 8 Video Operations Managers in a time during which revenue grew over 400%.
● After AOL’s acquisition of Adap.tv, a programmatic video advertising platform, coordinated the integration of the Adap.tv direct-sold buys onto AOL systems and processes.
● Negotiated multi-million dollar video advertising upfronts with Sales and key client partners.
● In partnership with Sales leadership, fostered cross-team relationships that enabled business to thrive.
Video Operations Manager, 2012-2013
● Owned planning, launch, campaign management and performance optimization of digital video advertising initiatives for up to 8 separate Sales pods at a time.
● Selected as Video Operations point of contact for high visibility projects of Huffington Post Live and AOL On Newfront Originals planning.
● Recipient of AOL Networks Gamechanger Award, AOL Canada Blue Moose Award, Tech Telco East Sales Team Peer Recognition Prize
Vindico Group, New York, NY, USA 2011 - 2012
Vindico, now Sizmek, was a video ad-serving technology platform that sat between advertisers and digital publishers. Vindico was responsible for turning complex multi-publisher advertising strategies into a manageable framework of deliverables and instructions for publishers, and then monitoring their performance and success.
Publisher Support/Integration Specialist
● In managing publisher communications, provided advertising tags to partners and advised them on how to implement client strategy.
● Assessed publisher’s technical capabilities and performed integration testing to ensure Vindico's products accurately tracked client and publisher KPIs.
● Created processes that were used to optimize communication between internal teams and external parties
Vertrue Inc., Norwalk, CT, USA 2009 - 2011
Vertrue Inc was an internet marketing organization that managed a range of membership services websites. These websites offered consumer benefits for a recurring monthly fee. Assistant Manager, Product Operations
● Coordinated troubleshooting, vendor management and new feature builds for numerous company websites.
● Played integral role in the launch of new product websites via the management of internal product code builds.
● Managed internal task queue and prioritization with Engineering team. EDUCATION
Villanova University,Villanova, PA, USA 2005 - 2009
● Bachelor of Arts Degree with a concentration in Literature KEY SKILLS
Communication Skills
● Excellent verbal and written communicator. I have years of experience translating client needs into Product requests, and Product or Engineering responses into client-friendly terminology. Management Skills
● Seven years of people management experience. During this time I have built teams, grown employees, and constructively managed team-members through performance development plans. Organizational Skills
● In multiple roles I have been responsible for the development of business processes that ensured my teams were equipped to complete their jobs efficiently while maintaining high performance. Technical Skills
● Business Process Tools: Salesforce, Jira, Zendesk, Lucidchart, Anaplan, Outreach.io.
● Microsoft, Google, and Mac Office Suites: Excel, Word, Powerpoint, Outlook, Docs, Sheets, Slides, Keynote.
HOBBIES & INTERESTS
Travel & Cooking
● The exploration of new places and different cultures is very important to me. While I was fortunate to encounter people with a wide range of cultural backgrounds during my time living in New York, I have found that the best way for me to truly grow my own perspective on the world is to immerse myself fully in new cultures and cuisines.
REFERENCES AVAILABLE UPON REQUEST
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