Social Media Digital Marketing
Resume:
https:https://sites.google.//sites.com/goo.view/com/almanator/view/almanator/home home
Ref Sr Social Media Advisor
bit.ly/Almanator
***********@*****.***
Website
Phone
Alma Garcia
AG LinkedIn.com/In/Almanator
Languages
Dear Sempra,
Throughout the years I’ve helped coordinate and develop social campaigns on a national level, from the world’s first 13.2 channel audio receiver, to the first soundbar with Alexa built-in. I’ve helped brands elevate their products on a global scale via social media and influencer marketing.
Do to being the sole manager of 15 social media accounts within the audio & video industry, my follower base consists of a niche community. As the global social media manager for those accounts it’s my responsibility to create educational content that would not only attract our current market but also potential customers. I knew nothing about the AV world when I first started my job, despite that I’ve been able to grow our social communities and get engagement rates of up to 7.5% on Instagram. As the sole social media manager of five different audio brands, it’s my responsibility to engage and educate all 700,000 of our followers, as well as create monthly content calendars across Facebook, Instagram, Twitter, and YouTube. I’ve achieved high engagement rates by not only interacting and assisting followers, but also writing blogs, hosting giveaways, utilizing influencers to enhance social campaigns, and more importantly by analyzing and learning from social data and reports. I believe my social media experience combined with my creative drive will be of great value. I love testing new strategies out, I’m always on the search for the latest and greatest trends and seeing how I can help my brands join the online conversations and make the most out of viral opportunities. If you’re looking for someone who is always looking for a new approach on things, I’m your gal.
Helping support marketing efforts via social will not be a problem for someone like myself. Throughout the years I’ve helped enhance marketing campaigns through the power of social, I’m very familiar with the kind of KPIs and ROIs that need to be tracked and I’m always looking for new opportunities to improve engagement, community development, and marketing strategy execution.
If allowed to be part of the team my ultimate goal will not only be to elevate Sempra’s social presence but help share compelling stories about what the company strives for, all while building brand awareness.
Thank you for your time and consideration.
Sincerely,
Alma Garcia
Skills
TIMELINE
Sound United
Social Media & PR Coordinator
- Oversees 15 social media accounts across five different brands on a global level
• Sole manager of over 700,000 followers across all brands
• Has achieved engagement rates of up to 7.5% on Instagram
- Responsible for answering customer questions via social
- Recruits and trains social influencers for collaborations and reviews
• Maintains an in uencer budget of $0 - purely product exchange, yet has worked with in uencers with 500K-2Mil followers
- Writes, edits, & designs social calendars for all brands
- Has trade-show experience: CES, CEDIA, NADC etc.
- Within five months was promoted from Influencer Marketer to current role
- Composes monthly reports on social standings for internal use May, Present
Chico SEO
Internet Marketer
- Processor in charge of Lulu’s affiliate program
- Created and ran AdWords campaigns for clients
- Managed & trained over 6,000 affiliates, tracked their sales & responded to their emails
- Assisted Lulus & other clients with their SEO & SEM needs
- Wrote, edited, designed & distributed bi-weekly newsletters targeting Lulu’s affiliates
August, May,
Tehama Group Communications
Editor
- Editor across two accounts. Edited for client & AP Style
- Produced digital newsletters & infographs for clients
- Quick deadline turn-around time
- Created social content calendars for clients
Spring internship
TrendSource Inc.
Field Services Coordinator
- Scheduled mystery shop audits for stores in Colorado & Utah
- Assigned & scheduled 200-250 store audits per week
- Tracked weekly completions, while managing a budget & rotation process
- Recruited new mystery shoppers into the system
- Won three recruiting competitions
- Promoted to team lead in less than eight months
July, July,
Education
California State University, Chico
Graduated Spring, 2018
Major Public Relations
Minor Marketing
San Diego Mesa College
Associates Degree Journalism, 2016
SOFTWARE
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Microsoft Office
Google Adwords
Relevant Course work
One of five PR students in the department
selected to work on a special AR & VR
project for Sierra Nevada brewery. Editor,
researcher & managed client facing work.
Customer
Service
Social
Media
Influencer
Marketing
Community
Management
SEO
bit.ly/Almanator
***********@*****.***
Website
Phone
Alma Garcia
LinkedIn.com/In/Almanator
Languages
It never gets easier, you just get better
AG
Relevant Classes
AR + VR for News & Gaming
Digital Media Innovations for News & PR
Public Relations Publications
More About Me
Former Writer The San Diego Mesa Press
Google AdWords Certified
YouTube.com/user/DepDelfines
Twitch Account Scrippie_10
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