Account Executive Sales

Objective

Work History

Digital Specialist September 2019

The Aiken Standard - A Evening Post Courier Company Present During a difficult time for the sales team and a small market, I have been able to consistently exceed my digital sales goals, securing contracts of over $100,000 in new digital revenue for 2020-21. Experienced in conducting digital training, I have worked with the existing sales team to increase department digital sells. Using proven history of consultative selling techniques, I start with a customer needs evaluation to determine individual clients needs, which leads to building individualized presentations; matching available products with the clients' marketing goals. After securing the sell, I have the knowledge to layout the creative and copy, reserve space for a multi-media schedule, fulfill orders, and follow-up with monthly reporting. I make recommendations throughout the process in order to optimize each campaign.

Aiken, South Carolina

Account Executive October 2016

WCTV - A Gray Communications Company September 2019 Detailed oriented skills helped me handle an account list producing over $970,000 in television/digital revenue, exceeding sales goals on a regular basis. Growing the market share for the station, I was able to bring new business from the Thomasville area as well as securing the marketing for Florida State University, Leon County and other new clients for WCTV. With emphasis on digital products, I quickly became the lead sales person for multi-media campaigns. Tallahassee, Florida

Key Account Executive Sales Representative June 2014 The Tallahassee Media Group - A USA Today Company October 2016 Sold $974,201.81 in 2015 and joined the over $1M club in 2016. Customer list included all colleges, universities, financial institutes and municipalities in the Tallahassee DMA. Consistently accomplished digital goals producing $323,437.76 in digital sells for 2015 -120% over goal. With an extensive knowledge of print and the ability to up-sale, I have a strong belief in the power of online newspaper. That, along with my training and experience, has aided my sales success. Tallahassee, Florida

Ruth Tennent Bankston

115 Mill Creek Drive, Clarks Hill, South Carolina

803-***-**** - ************@*****.***

Communications expert seeks a fast paced, goal driven career with a multi-media marketing company. With a strong skill-set in print, online newspaper, Facebook marketing, email marketing, PPC, SEO and additional digital sales, I have a proven work ethic managing multi-million dollar accounts. Bankston-2

Promotional Product Sales March 2013

Skyline Graphics To June 2014

Sales and Account Manager of promotional products for clients in Thomasville, Valdosta, Albany, Moultrie and Tallahassee. Responsible for complete account management; sales, layout design, proofing, order entry, communicating with vendors, and working to ensure prompt delivery to clients. Thomasville, Georgia

Advertising Director May 2008

CNHI - The Moultrie Observer To March 2013

Managed a staff of five sales people plus two support personnel. Consistently made print and digital department sales goals. Built monthly promotion calendars and monitored results on a daily basis. Responsible for the Advertising department in all ways - layout, ad building, proofing, order entry and creative uploads. Moultrie, Georgia

Promotional Product Sales October 2007

Skyline Graphics To May 2008

Worked closely with the print division to convert current, and potential new clients, to promotional products patrons. Clients included national super market chain, local and international corporations, financial and medical institutions. Complete account management including, but not limited to, sales, layout, proofing, order entry, communicating with vendors, ensure prompt delivery to clients. Thomasville, Georgia

Financial/Marketing Coordinator January 2005

Thomasville Cultural Center October 2007

Second in command of all aspects of the Cultural Center; responsible for all financial support and budget building of events. Directly responsible for the centers' second largest fund raiser each year "Taste of Thomasville". This involved coordination of auction and handling logistics of the function. Other direct duties included event management, membership yearly drive, financial backup for all Thomasville, Georgia

Territorial Sales Executive October 2002

MailSouth To January 2005

Direct mail salesperson for territory including Tallahassee, Thomasville, Valdosta, Moultrie and Albany. Sales, layout, proofing and account management. Able to thrive in an independent work environment (home base office). Thomasville, Georgia

Promotional Product Sales December 1995

Marketing Communications To October 2002

Promotional product sales representative responsible for Valdosta, Moultrie and Albany territories. Complete account management including sale, layout, proofing, order entry, vendor negotiations and follow-up, client satisfaction with meeting event in-hands dates. Expert skills in research, creative/consultative techniques while working within a clients allotted budget.

Boston, Georgia

Bankston - 3

Advertising Director/Advertising Sales Executive January 1985 Thomason Newspapers To December 1994

Dothan Eagle - Senior Account Executive Dothan, Alabama Key West Citizen - Advertising Director Key West, Florida Valdosta Daily Times - Senior Account Executive Valdosta, Georgia Griffin Daily News - Account Executive Griffin, Georgia Education

Valdosta State University 1988

Art Studies, History & Basic Curriculum Valdosta, Georgia Gordon College 1985

Graphic Design Barnesville, Georgia

Griffin Technical College 1984

Data Processing, Accounting Certificate Griffin, Georgia Clayton State College 1982

Marketing & Basis Curriculum Morrow, Georgia

University of West Georgia 1981

Business, Art, Marketing & Basic Curriculum Carrollton, Georgia

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