RITA Y. DESAI

Digital Communications Specialist

adffbn@r.postjobfree.com

240-***-****

linkedin.com/in/rydesai

RELEVANT EXPERIENCES

DIGITAL COMMUNICATIONS CONSULTANT

Independent 2016-Present

● Manage digital content for clients, including social media

● Create and develop website and social media content

● Develop, pitch, write, proofread and edit content for white papers, blogs and newsletters

● Design and create marketing materials for conference presentations

● Assist with development and implementation of social media, media relations and brand communications strategies SMITH COLLEGE CLUB OF WASHINGTON, DC

Recruitment Event Chair & Board Member 2015-20

● Managed annual recruitment event to congratulate and welcome admitted students to the college and alumnae community

● Organized and managed alumni volunteers

● Ordered supplies and assembled welcome packages for all new admits

● Pitched college to prospective students and their parents

● Promoted Smith College through relationship-building and ongoing communications with admitted students who are undecided

SPIEGEL & MCDIARMID LLP

Energy Regulation Paralegal 2008-10

● Conducted research into legal aspects of energy issues

● Represented the firm at Federal Agency meetings; drafted memoranda for attorney and client use

● Conducted climate change and Federal grant monitoring and analysis

● Cite-checked outgoing pleadings for filing in various courts and agencies; edited and fact-checked journal publications

● Managed discovery by reviewing documents and records, determining responsiveness, key issues, document types; created privilege logs

LEGALSOURCE

Contract Paralegal 2007-08

● Performed initial document review of records and files as part of litigation discovery process for pharmaceutical client

● Determined responsiveness and key issues for case at hand SKILLS

Content writing, development &

strategy

Brand communications

Media targeting & outreach

Research & analysis

HTML/CSS

Google Analytics/SEO/SEM

Copywriting

Client relations/ Account

management

EDUCATION

MASSACHUSETTS INSTITUTE OF

TECHNOLOGY, SLOAN SCHOOL

OF MANAGEMENT

CERTIFICATE 2019-20

Digital Marketing Analytics

EMERSON COLLEGE

MASTER OF ARTS 2004-05

Global Marketing Communications

& Advertising

SMITH COLLEGE

BACHELOR OF ARTS 2000-03

Economics

ADDITIONAL

COURSEWORK

UNIVERSITY OF MARYLAND

SCHOOL OF PHARMACY 2013-15

Doctoral coursework in

pharmaceutical sciences including:

● Immunology

● Principles of Drug Action

● Patient Management

SKILLCRUSH

Coding education

● Digital Marketing

● Web Development

● Analytics Reporting

NATIONAL STUDENT PARTNERSHIPS

Communications Associate Volunteer 2007 -08

● Advised and assisted Executive Director and volunteers on media and presentation training to hone organization’s brand

● Created press kits, press releases and additional marketing collateral

● Created print and digital content, wrote articles and oversaw editing of quarterly newsletters and annual report for annual advancement and development donation campaign

LEWIS PUBLIC RELATIONS

Account Executive 2006-07

● Booked media tour and placed interviews with top-tier media outlets for largest accounts/clients, achieving public and media visibility for client via print and online channels

● Developed relationships with key business and technology media in order to identify placement opportunities to showcase client’s expertise and positive financial performance

● Booked executives in new client meetings, resulting in signing new clients and raising firm’s profile

● Researched, wrote and edited press releases, marketing materials and corporate and product backgrounders for clients THE BIVINGS GROUP

Online Communications Associate 2005-06

● Managed various client accounts including Travelocity and Investment Company Institute (mutual fund association)

● Analyzed media coverage of clients and competitors and wrote monthly memos for clients

● Pitched and assisted in creating company blog

● Revised company website content

DEVELOPMENT COUNSELLORS INTERNATIONAL

Tourism Intern 2005

● Supported account executive, director, vice president and senior vice president in the development, implementation and analysis of marketing communications programs

● Pitched journalists and created multiple media opportunities for clients

● Assisted in research and analysis, assembly of media kits and special event planning

EDELMAN PUBLIC RELATIONS

Financial Communications Intern 2004

● Supported financial communications practice in daily activities

● Created client facing media monitoring updates

● Researched, outlined, wrote and edited media advisories, bios, conference reports and fact sheets

NOTABLE CLIENTS

● AMD

● Travelocity

● Investment Company

Institute

● Progress Software

● LTU Technologies

● Nancy Reyering,

Campaign for San Mateo

County Harbor

Commissioner

● Fog & Bay

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