Social Media Digital Marketing
Resume:
RITA Y. DESAI
Digital Communications Specialist
*************@*****.***
linkedin.com/in/rydesai
RELEVANT EXPERIENCES
DIGITAL COMMUNICATIONS CONSULTANT
Independent 2016-Present
● Manage digital content for clients, including social media
● Create and develop website and social media content
● Develop, pitch, write, proofread and edit content for white papers, blogs and newsletters
● Design and create marketing materials for conference presentations
● Assist with development and implementation of social media, media relations and brand communications strategies SMITH COLLEGE CLUB OF WASHINGTON, DC
Recruitment Event Chair & Board Member 2015-20
● Managed annual recruitment event to congratulate and welcome admitted students to the college and alumnae community
● Organized and managed alumni volunteers
● Ordered supplies and assembled welcome packages for all new admits
● Pitched college to prospective students and their parents
● Promoted Smith College through relationship-building and ongoing communications with admitted students who are undecided
SPIEGEL & MCDIARMID LLP
Energy Regulation Paralegal 2008-10
● Conducted research into legal aspects of energy issues
● Represented the firm at Federal Agency meetings; drafted memoranda for attorney and client use
● Conducted climate change and Federal grant monitoring and analysis
● Cite-checked outgoing pleadings for filing in various courts and agencies; edited and fact-checked journal publications
● Managed discovery by reviewing documents and records, determining responsiveness, key issues, document types; created privilege logs
LEGALSOURCE
Contract Paralegal 2007-08
● Performed initial document review of records and files as part of litigation discovery process for pharmaceutical client
● Determined responsiveness and key issues for case at hand SKILLS
Content writing, development &
strategy
Brand communications
Media targeting & outreach
Research & analysis
HTML/CSS
Google Analytics/SEO/SEM
Copywriting
Client relations/ Account
management
EDUCATION
MASSACHUSETTS INSTITUTE OF
TECHNOLOGY, SLOAN SCHOOL
OF MANAGEMENT
CERTIFICATE 2019-20
Digital Marketing Analytics
EMERSON COLLEGE
MASTER OF ARTS 2004-05
Global Marketing Communications
& Advertising
SMITH COLLEGE
BACHELOR OF ARTS 2000-03
Economics
ADDITIONAL
COURSEWORK
UNIVERSITY OF MARYLAND
SCHOOL OF PHARMACY 2013-15
Doctoral coursework in
pharmaceutical sciences including:
● Immunology
● Principles of Drug Action
● Patient Management
SKILLCRUSH
Coding education
● Digital Marketing
● Web Development
● Analytics Reporting
NATIONAL STUDENT PARTNERSHIPS
Communications Associate Volunteer 2007 -08
● Advised and assisted Executive Director and volunteers on media and presentation training to hone organization’s brand
● Created press kits, press releases and additional marketing collateral
● Created print and digital content, wrote articles and oversaw editing of quarterly newsletters and annual report for annual advancement and development donation campaign
LEWIS PUBLIC RELATIONS
Account Executive 2006-07
● Booked media tour and placed interviews with top-tier media outlets for largest accounts/clients, achieving public and media visibility for client via print and online channels
● Developed relationships with key business and technology media in order to identify placement opportunities to showcase client’s expertise and positive financial performance
● Booked executives in new client meetings, resulting in signing new clients and raising firm’s profile
● Researched, wrote and edited press releases, marketing materials and corporate and product backgrounders for clients THE BIVINGS GROUP
Online Communications Associate 2005-06
● Managed various client accounts including Travelocity and Investment Company Institute (mutual fund association)
● Analyzed media coverage of clients and competitors and wrote monthly memos for clients
● Pitched and assisted in creating company blog
● Revised company website content
DEVELOPMENT COUNSELLORS INTERNATIONAL
Tourism Intern 2005
● Supported account executive, director, vice president and senior vice president in the development, implementation and analysis of marketing communications programs
● Pitched journalists and created multiple media opportunities for clients
● Assisted in research and analysis, assembly of media kits and special event planning
EDELMAN PUBLIC RELATIONS
Financial Communications Intern 2004
● Supported financial communications practice in daily activities
● Created client facing media monitoring updates
● Researched, outlined, wrote and edited media advisories, bios, conference reports and fact sheets
NOTABLE CLIENTS
● AMD
● Travelocity
● Investment Company
Institute
● Progress Software
● LTU Technologies
● Nancy Reyering,
Campaign for San Mateo
County Harbor
Commissioner
● Fog & Bay
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