Marketing Executive

A B O U T ME

E X P E R I E N C E

BARBARA REA

A F F I L A T I O N S

C H I E F O P E R A T I N G O F F I C E R

E D U C A T I O N

A C C O L A D E S

****@****************.*** 951-***-****

A seasoned real estate professional with a demonstrated track record of leading and inspiring teams to improve operational productivity and profitability. Most recently, Barbara was the Chief Operating Officer for a private equity real estate firm in Newport Beach, California, where she played a critical role in raising $750 million in institutional equity, building out the corporate infrastructure, creating a profitable operating platform and hiring more than 100 employees to build a culture of accountability. While under her leadership, the firm grew to be on the 2019 Inc 5000 Fastest Growing Businesses, as well as Orange County Business Journal’s Best Places to work. Available for work in full time roles, fractional leadership opportunities or as a consultant. DREXEL UNIVERSITY

Bachelor of Science

Marketing Communications

Cum Laude

UNIVERSITY OF CAL., IRVINE

Marketing Certificate

Member of Vistage Chief

Executive Network

Member of CEO Coaching

International

Board Member for Brevvie

Active volunteer for Boys & Girls

Club, Central Orange Coast

Member and Frequent Speaker

for IMN, NACREIT, CREW and

UCI School of Real Estate

BKM CAPITAL PARTNERS, Newport Beach, California, August 2015 – June 2020 Privately held real estate fund manager specializing in the acquisition and improvement of value-add light industrial properties across the Western U.S. Chief Operating Officer

Responsible for developing, establishing, directing and overseeing execution of the operating policies to support the company’s objectives and financial goals. Oversight of the ongoing business operations of the $1.7 billion AUM firm, including Capital Raising, Investor Relations, Asset Management, Property Management, Leasing, Human Resources, Technology and the Marketing departments.

• As one of the original employees, helped build BKM from an idea at inception to a firm with $1.7 billion in AUM, 25 institutional investors (pension funds, endowments, foundations, insurance companies, family office and high net worth), 97 employees and 50 multi-tenant light industrial business parks.

• Established and ensured implementation of operational controls, administrative and reporting procedures to properly execute the firm’s growth.

• Managed firm’s profitability to ensure operating margins of 25%+.

• Ensured the attraction of exceptional people and implemented widely respected industry related systems and technology.

• Focused on technology implementations to track performance and profitability, as well as to enhance investor experience. Technologies included: VTS, Asana, Juniper Square, Property Capsule, Concur and Paylocity.

• Oversight of asset level performance, creating value through strategic capital improvement program and leasing initiatives.

• Created annual business plan and company-wide KPIs, while leading quarterly off-site strategy sessions with leadership team.

• Presented quarterly to Limited Partner Advisory Committee on operational and financial performance of each fund or separate account ensuring portfolio level returns outperformed targets.

• Chair of the Compliance Committee and Compensation Committee as well as a member of the Budget Committee. Investment Committee observer to represent the investor interests.

• Member of Canyon Partner’s Emerging Manager Program, attending quarterly sessions as the firm’s representative since 2016.

• Personally, invested in the Funds and Assets; participation in Carried Interest Vehicle.

Real Estate Forum’s Women of

Influence

Orange County Business Journal’s

Women in Business Award

D E S I G N A T I O N S

CA Licensed Real Estate Agent

(expired)

ICSC Designations, include

Certified Retail Executive (CRX)

and Certified Marketing Director

(CMD)

E X P E R I E N C E C O N T .

VOIT REAL ESTATE SERVICES, Newport Beach, California, April 2010 – June 2015 Privately held, Southern California-based commercial real estate firm focused on retail, office and industrial markets. Executive Managing Director, Corporate Resources

Responsible for the strategic and operational leadership of the company with direct responsibility for marketing, branding, advertising, public relations, market research, human resources, IT and training/professional development for brokerage professionals and employees at the privately held $50 million commercial real estate services firm.

• Direct report to Founder and CEO and an active member of the Executive Leadership Team.

• Focused on growing business into new markets, new revenue streams as well as recruiting brokerage professionals.

• Partnered with regional Managing Directors to recruit more than 100 brokers over a 5-year period – generating a 50% increase in revenue for the firm during my tenure.

• Provided competitive corporate resources to 200 commercial real estate brokers to help them win business (lease

& sales for all asset classes), including playing a key role in many client presentations.

• Provided company-wide leadership and annual business plans for 11 regional offices, with 16 direct reports as well as 50 indirect reports company-wide.

• Led M&A effort for the firm, resulting in multiple LOIs which ultimately resulted in a broker buy-out rather than an M&A transaction.

• Re-branded a 40-year-old firm to unify branding, market new business lines though PR, Event Marketing, speaking opportunities, creating branded toolkits and new technologies to compete with national platforms. CENTEX / PULTE HOMES, Corona, California, August 2005 – January 2010 The nation’s third largest homebuilder with operations in over 40 major cities. Director of Marketing & Model Merchandising Western Region Developed and managed $12+ million operational marketing plan and budget and effectively reduced spend to $1.4 million to adapt to decreasing EBITDA during the global financial crisis for the nation’s number one homebuilder.

• Reported directly to division President and participated as a member of the senior executive team, focused on improving operational efficiencies, managing budgets and salvaging revenue throughout company merger.

• Recruited top talent and led team of 8 marketing professionals responsible for driving a 300% revenue increase from 2005 through 2007 through effective sales and marketing programs.

• Created broker loyalty programs to increase repeat incremental business with brokers (resulting in 38% increase).

• Established corporate volume media buying program that saved $500,000 annually. THE IRVINE COMPANY, Irvine, California, July 2001 – August 2005 The 160-year-old, privately held real estate firm has professionally planned and master-built communities. Director of Marketing

Developed and executed multi-million strategic marketing plan for 8+ million square feet of retail centers.

• Launched division’s first ever broker incentive program, resulting in 36 signed deals in 12 months – a 25% increase in lease transactions from prior year, creating a 400% increase in new broker transactions.

• Conducted market research analysis and intercept surveys to create custom marketing packages supporting sales efforts, resulting in executed deals with national retailers such as Trader Joe’s, Nordstrom, Target and many more.

• Created an internal online research forum for the leasing team, resulting in instant access to demographics, psychographics, collateral, presentations and corporate messages.

• Spearheaded all marketing efforts for bi-annual ICSC tradeshow

• Created strategic business plan for 125 merchants at a 1.6 million square foot regional shopping center.

• Generated $1.5 million in sales annually through tracked advertising and marketing programming. BARBARA REA

****@****************.*** 951-***-****

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