User/Design Researcher
Resume:
NATHANKIM
************@*****.***
I am a User Researcher with a passion in uncovering insights to advocate for user-focused digital products that align with business stakeholders. I have experience in qualitative and quantitative methodologies, such as remote moderated usability studies or survey design, to understand user behavior on web and mobile products. I strive in this position because of my ability to independently execute research projects while effectively communicating with stakeholders actionable recommendations on their products. EXPERIENCE
Ticketmaster
Hollywood, CA
User Researcher February 2019 - Present
● Increased transparency surrounding selling and buying second-hand tickets based on insights from generative remote in-depth interviews and evaluative usability tests
● Introduced the voice of the customer to senior leadership by highlighting behaviors and attitudes at important stages of the user journey through a modified diary study
● Conducted email surveys and in depth interviews to identify the changing user needs of live event-goers in light of the novel COVID-19 virus (i.e. enforcing CDC safety guidelines, preference for outdoor venues)
● Brainstormed, hypothesized, pitched, and analyzed the results of A/B tests for improved conversion on KPIs and higher sales lead metrics on web and mobile sites
● Performed ad-hoc analyses on product, marketing, or ticketing sales data by executing complex SQL queries in Teradata
● Worked with Product Managers to draw insights through Google Analytics to optimize conversion and engagement across web and mobile
● Collaborate with multitude of business verticals (UX Design, PMs, Marketing) to formulate on research objectives and iteratively develop product roadmaps or designs Warner Brothers
Entertainment Inc.
Burbank, CA
Junior Media Planner May 2018 - November 2018 Temporary Contract
● Assisted media team with the media plan and strategy formation to adhere to brand strategy and fit the allocated budget
● Set up paid social and search marketing campaigns in Facebook Ads, Instagram Ads, Twitter Ads, Snap, and AdWords
● Developed post-campaign reports that measured conversion and traffic of target audiences to recommend future actions
Data Intelligence Intern
● Led requirement gathering sessions with business unit executives to identify KPIs to build automated dashboards in Tableau
● Performed analysis of site and marketing data from multiple platforms including Google, Facebook, Adobe Analytics to optimize site conversion, traffic, and sales USC Hospitality
Los Angeles, CA
Marketing Intern September 2017 - September 2018
● Researched competitor’s Hospitality/Dining websites for missing features that improve discovery of important information (i.e. contact page, allergy, menus) on web product
● Designed, distributed, and analyzed surveys to gain insight on student’s dining experiences for campus dining directors to improve dining halls SKILLS / EXPERTISE
Qualitative Research
IDIs, Usability Testing, Competitive
Analysis, Diary Studies, Persona Building,
Ethnography, Focus Groups
Quantitative Research
Survey Design, A/B Testing, Statistical
Analysis, Product Benchmarking
Programs
SPSS, SQL, Google Analytics,
SurveyMonkey, Validately (UserZoom),
Figma, ComScore, Tableau, Excel
EDUCATION
University of Southern California
2019
Bachelor of Science, Economics
Minor in Marketing
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