Digital Marketing Sales
Resume:
AMANDA
VILAY
CONTACT
***********@*****.***
Long Island City, NY
MERCHANDISE MARKETING COORDINATOR
Bloomingdale's October 2018 - Now
In charge of COM and marketing execution for 200+ vendors for Men's Designer, Contemporary, Sportswear, Denim, and Tailored
Optimized "key sellers" web page/PDP 's by strengthening copy, increasing average image count, implementing master pages, and adding videos, resulting in these pages converting 27% more than standard pages
Creative execution and link QA'ing for 34 email marketing campaigns, 12 Look Books, and 4 catalogs
Created 7250 web pages/PDP's that translated into $21 million in COM sales Partnered with integrated marketing to launch our first Paid Media article, which resulted in 25K impressions contributing to $7K in sales CORE QUALIFICATIONS
Website Optimization
Vendor Communication
Web Page Creation
Email & Digital Marketing
QA & Analyzing KPI's
Paid Media
Microsoft Excel
Project Management
CRM Proficiency
Asset Linking/File Management
A
V
EDUCATION
BACHELOR OF SCIENCE -
RETAIL, MERCHANDISING,
AND PRODUCT
DEVELOPMENT
2017
Florida State University
Tallahassee, FL
E-COMMERCE MERCHANDISING ASSOCIATE
Splashlight June 2017 - October 2018
Handle merchandise for high volume project-based production processes for Victoria's Secret, Target, David Yurman, J.Crew, Bloomingdale's, and Eileen Fisher Responsible for acquiring, tracking and organizing product samples as they move through the production process using Splashlight inventory and asset management systems
Act as the liaison between sales, production, and post-production on merchandise and workflow to facilitate the timely & accurate delivery of product samples to/from their shoot locations
Collaborate closely with the Creative Director to ensure their vision coincides with styling and merchandising
Execute shot lists and attend photoshoots to ensure shots meet client guidelines and standards
Partner with producers and post-production to ensure timely delivery of work based on established timelines and maintain production priorities Uploading photos and videos to SPL2 to track each photoshoot with associated metadata for website
CERTIFICATIONS
DIGITAL MARKETING
2020
University of Illinois
Contact this candidate