MARKETING & BRAND

MANAGEMENT PROFESSIONAL

MANSI PANDEY

ABOUT ME

Mobile : +971-**-*******

Email: adfeyh@r.postjobfree.com

Nationality : Indian

DOB : 16. 09. 1984

LinkedIn: www.linkedin.com/in/mansipandey1

PERSONAL DETAILS & CONTACT

WORK HISTORY

MOI GLOBAL- Dubai, August 2019 - January 2020

MARKETING MANAGER

Marketing Management

Digital Marketing

Advertising

Corporate Communications

Media Planning

Live Event Management

Exhibition Management

Event Conception

Market Research

Team Management

Communication and Presentation Skills

Organisational and Time Management Skills

Client Management Skills

Analytical and Problem Solving Skills

Working Knowledge of designing softwares

SPECIALISATIONS & SKILLS

A professional and self-motivated marketing & brand management expert with over a decade of experience. I am skilled in leading teams, and elevating brands by creating campaigns, advertising, media partnerships, social & digital campaigns, celebrity endorsement, creative concept & production, budget forecasting, roll-out of strategy including from briefing to concept & messaging development, production, campaign testing, execution, optimization and post campaign testing and analysis.

Handled 100 + projects throughout the three years from planning to execution

Managed all logistics/vendor management and responsible for overall project

Brought new clients and generated substantial revenue. Worked on International conferences and congress.

Organised turnkey solutions for clients

CLIENTS: International Diabetes Federation, Gitex, Bentley Motors, Mercedes, Nikon, Schneider Electric, Epson, Renault Automobiles EVENTURE ENTERTAINMENT - Dubai, March '16 -July'19 DIRECTOR - EVENTS & EXHIBITIONS

Marketing Management for Oracle Open World Middle East 2020. Brainstorm new and creative growth strategies

Responsible for contacting blogs for features and reciprocal links Taking detailed briefs, preparing proposals, delegate communication, constructing budgets and timelines.

Ensuring that all deliverables are delivered ahead of schedule and to the highest possible standard.

Managing event projects from an end-to-end perspective, Liaising with caterers, suppliers and contractors

MIE GROUP - Dubai, February 2020 - Present

GLOBAL MARKETING MANAGER

In charge of the marketing & development of projects (from start to finish) Leading team of 10+ members for all Project related tasks like website, Newsletters, collateral's, sales, preparing proposals, delegate communication, constructing budgets and timelines. Manage Social Media strategy and content in line with the overall PR strategy.

Coordinating with all locally based agencies in ensuring smooth event execution

Identifying and fueling new channels to scale and amplify our marketing efforts.

Worked directly with online influencers to strengthen brand stories and coverage.

ACADEMIC BACKGROUND

MBA

Major in Advertising & Marketing

EMPI Business School – Delhi, India

(2005-2007)

Bachelors in Arts

Economics, English, History

Isabella Thoburn College - Lucknow,

India (2002- 2005

REFERENCES UAE & INDIA:

UAE

Nikhil Nair

Consumer Business Lead - HTC GULF

+971*********

Sajay Warrier

Marketing Manager - Middle East,

Turkey & Africa

Honeywell

+971*********

INDIA

Sumita Kukreja

Marketing Manager - Google India

+919*********

Directing & Attending Client presentation, deciding on creative execution Establishing relationship with clients rendering customized quality service Retaining and generating client base

Standardizing brand Guidelines across all brand communication (ATL/BTL/Retail/Digital) Conceptualizing and localizing advertisements & PoS materials CLIENTS: GROHE, NIIT, Microsoft, United Colors of Benetton, JCB, Coke INFINITY ADVERTISING SERVICES - Delhi, India ( April 2009 - Feb 2012) ASSISTANT MANAGER – CLIENT SERVICING & BUSINESS DEVELOPMENT Attending Client presentation, deciding on creative execution Coordinating with the Head Office ( India/japan) regarding all business

Retaining and generating client base

CLIENTS: Honda, Toshiba and Panasonic

DENTSU MARCOM MIDDLE EAST – Dubai

July 2008 – Feb 2009

SR. ACCOUNT EXECUTIVE

Managing the 60 Seater call center for all RSVP oriented IT Conference.

Project Management for multiple accounts across IT, Consumer Electronics, Banking, FMCG and Government verticals Conference and Database marketing

CLIENTS: IBM, Microsoft, NIIT, HP, Cisco, ABN AMRO, IIFA Awards, Teachers Achievement Awards, Beam Global, Sony, Google. WIZCRAFT INTERNATIONAL - Delhi, India

Jan 2007 - June 2008

CLIENT SERVICING EXECUTIVE - EVENTS &

PROMOTIONS

Rediffussion Y&R - Delhi, India

April 2006 - July 2008

MANAGEMENT TRAINEE - SUMMER TRAINING

Responsible for all Huawei Events and conferences for 2 years in Middle East region. Project Management lead for multiple accounts across IT, Consumer Electronics, Banking, FMCG and Government verticals

Business Development – Identify new opportunities for viable operations and grow ancillary divisions into stand alone profit centers

PROJECTS : Huawei Channel Summits for 3 years, Mercedes S Class/ C Class Launch, Hyundai GCC Roadshow, Times of India Film Awards.

360 ARC Events - Dubai ( March 2012 - Feb 2016)

SENIOR ACCOUNT MANAGER

CLIENTS: Huawei Technologies, Mercedes, Rolls Royce, Infiniti Cars, Hyundai Motors, Nikon, LG Mobile/TV.

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