MARKETING & BRAND
MANAGEMENT PROFESSIONAL
MANSI PANDEY
ABOUT ME
Mobile : +971-**-*******
Email: *************@*****.***
Nationality : Indian
DOB : 16. 09. 1984
LinkedIn: www.linkedin.com/in/mansipandey1
PERSONAL DETAILS & CONTACT
WORK HISTORY
MOI GLOBAL- Dubai, August 2019 - January 2020
MARKETING MANAGER
Marketing Management
Digital Marketing
Advertising
Corporate Communications
Media Planning
Live Event Management
Exhibition Management
Event Conception
Market Research
Team Management
Communication and Presentation Skills
Organisational and Time Management Skills
Client Management Skills
Analytical and Problem Solving Skills
Working Knowledge of designing softwares
SPECIALISATIONS & SKILLS
A professional and self-motivated marketing & brand management expert with over a decade of experience. I am skilled in leading teams, and elevating brands by creating campaigns, advertising, media partnerships, social & digital campaigns, celebrity endorsement, creative concept & production, budget forecasting, roll-out of strategy including from briefing to concept & messaging development, production, campaign testing, execution, optimization and post campaign testing and analysis.
Handled 100 + projects throughout the three years from planning to execution
Managed all logistics/vendor management and responsible for overall project
Brought new clients and generated substantial revenue. Worked on International conferences and congress.
Organised turnkey solutions for clients
CLIENTS: International Diabetes Federation, Gitex, Bentley Motors, Mercedes, Nikon, Schneider Electric, Epson, Renault Automobiles EVENTURE ENTERTAINMENT - Dubai, March '16 -July'19 DIRECTOR - EVENTS & EXHIBITIONS
Marketing Management for Oracle Open World Middle East 2020. Brainstorm new and creative growth strategies
Responsible for contacting blogs for features and reciprocal links Taking detailed briefs, preparing proposals, delegate communication, constructing budgets and timelines.
Ensuring that all deliverables are delivered ahead of schedule and to the highest possible standard.
Managing event projects from an end-to-end perspective, Liaising with caterers, suppliers and contractors
MIE GROUP - Dubai, February 2020 - Present
GLOBAL MARKETING MANAGER
In charge of the marketing & development of projects (from start to finish) Leading team of 10+ members for all Project related tasks like website, Newsletters, collateral's, sales, preparing proposals, delegate communication, constructing budgets and timelines. Manage Social Media strategy and content in line with the overall PR strategy.
Coordinating with all locally based agencies in ensuring smooth event execution
Identifying and fueling new channels to scale and amplify our marketing efforts.
Worked directly with online influencers to strengthen brand stories and coverage.
ACADEMIC BACKGROUND
MBA
Major in Advertising & Marketing
EMPI Business School – Delhi, India
(2005-2007)
Bachelors in Arts
Economics, English, History
Isabella Thoburn College - Lucknow,
India (2002- 2005
REFERENCES UAE & INDIA:
UAE
Nikhil Nair
Consumer Business Lead - HTC GULF
Sajay Warrier
Marketing Manager - Middle East,
Turkey & Africa
Honeywell
INDIA
Sumita Kukreja
Marketing Manager - Google India
Directing & Attending Client presentation, deciding on creative execution Establishing relationship with clients rendering customized quality service Retaining and generating client base
Standardizing brand Guidelines across all brand communication (ATL/BTL/Retail/Digital) Conceptualizing and localizing advertisements & PoS materials CLIENTS: GROHE, NIIT, Microsoft, United Colors of Benetton, JCB, Coke INFINITY ADVERTISING SERVICES - Delhi, India ( April 2009 - Feb 2012) ASSISTANT MANAGER – CLIENT SERVICING & BUSINESS DEVELOPMENT Attending Client presentation, deciding on creative execution Coordinating with the Head Office ( India/japan) regarding all business
Retaining and generating client base
CLIENTS: Honda, Toshiba and Panasonic
DENTSU MARCOM MIDDLE EAST – Dubai
July 2008 – Feb 2009
SR. ACCOUNT EXECUTIVE
Managing the 60 Seater call center for all RSVP oriented IT Conference.
Project Management for multiple accounts across IT, Consumer Electronics, Banking, FMCG and Government verticals Conference and Database marketing
CLIENTS: IBM, Microsoft, NIIT, HP, Cisco, ABN AMRO, IIFA Awards, Teachers Achievement Awards, Beam Global, Sony, Google. WIZCRAFT INTERNATIONAL - Delhi, India
Jan 2007 - June 2008
CLIENT SERVICING EXECUTIVE - EVENTS &
PROMOTIONS
Rediffussion Y&R - Delhi, India
April 2006 - July 2008
MANAGEMENT TRAINEE - SUMMER TRAINING
Responsible for all Huawei Events and conferences for 2 years in Middle East region. Project Management lead for multiple accounts across IT, Consumer Electronics, Banking, FMCG and Government verticals
Business Development – Identify new opportunities for viable operations and grow ancillary divisions into stand alone profit centers
PROJECTS : Huawei Channel Summits for 3 years, Mercedes S Class/ C Class Launch, Hyundai GCC Roadshow, Times of India Film Awards.
360 ARC Events - Dubai ( March 2012 - Feb 2016)
SENIOR ACCOUNT MANAGER
CLIENTS: Huawei Technologies, Mercedes, Rolls Royce, Infiniti Cars, Hyundai Motors, Nikon, LG Mobile/TV.