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Digital Marketing Manager

Location:
Mumbai, Maharashtra, India
Posted:
August 17, 2020

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Resume:

Amul S Malusare, PMP, CSM

C-*,***, Jyoti Complex,

Film City Road, Santosh Nagar,

Goregaon (East),

Mumbai – 400065

adfeg4@r.postjobfree.com +91-982*******

https://in.linkedin.com/in/amulmalusare

Overview

Result-Oriented Technology Professional with proven leadership skills. Certified Project Management Professional (PMP) an Certified Scrum Master (CSM) with more than 15+ years of experience leading all phases of diverse technology projects for some of the biggest brands across IT, Telecom, FMCG, Banking, Entertainment, etc. Projects has been awarded across several properties such as Abby’s, Digixx, Mobexx, Kyoorius, and India Digital Marketing Awards etc. Strong understanding of Technology and Creative aspects of the game to form a superb amalgamated platform to lead both the creative and technology teams.

Ability to craft business solutions with the creative use of digital that transformed the brand & businesses to bring stakeholders closer and addressed business problems. Understanding of broader marketing agenda and how digital fits within the overall marketing scope. Core Competences

Experience in project team leadership and large-scale program planning and implementation

Strong organizational skills with an appropriate balance of attention to detail and agility to deliver in a fast-paced environment.

Strong critical thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support client's business strategies.

Ability to recognize interdependencies of process and how changes impact overall integration efforts

Demonstrated analytical and technical skill set, with an ability to synthesize and analyse product-related data across an array of sources (e.g. Marketing, Consumer Insights etc.), to evaluate product effectiveness.

Learning and gaining knowledge of large-scale transformation initiatives

Experience integrating marketing and experience technologies

Technical Exposure: ASP. Net PHP JavaScript CSS JQuery Ajax Android iOS SQL Server MySql JS Frameworks WEB-AR, Social AR, AR, VR & Mixed Reality

Certifications & Qualifications

Certified ScrumMaster –Scrum Alliance (Feb 2020 – Feb 2022)

Project Management Professional - Project Management Institute, License 1838240

(July 2015 – July 2021)

Agile Crash Course – Project Management & Delivery

Diploma in GNIIT from NIIT

Bachelor of Commerce – B.Com from Mumbai University Job Experience

Head – Technology & Delivery, Isobar India

Duration: Dec 2016 – Till Date

Implementing the Digital workflow process in the organisation with the help of Project Management Principles and Methodologies that needs to be followed across all the projects

Leading strategic plans for building customer-centric solutions – driven by data, technology, analytics, and content

Collaborating cross-functional teams to drive customer experience culture and business growth

Actively involved in pitching Technology & Innovation Solutions across industries

Built Digital Platforms - created personalised, digital engagement platforms for WeSchool (Welingkar Institute of Management) to build engagement with prospect students and sales reps with the creative use of digital

Self-motivated with extraordinary interpersonal skills.

Entrusted with key agency- client relationships. Grooming and scaling existing businesses and handling a revenue partly.

In current leadership role driving company’s largest key account with Technology & Delivery ownership namely Wrangler, Welingkar, Sterling Holidays, CEAT Tyres, VIP Bags & Siyaram Mills – Oxemberg & Diageo

Manager – Digital Marketing, Abbott India Ltd.

Duration: July 2016 – Dec 2016

Innovate and execute digital marketing projects for increasing in-clinic time for field, engage HCP, Patient education, patient and HCP utility apps, outreach programs.

Carry forward, execute and scale innovative digital projects to global, regional, different business units.

Scale current innovative projects like Virtual reality, augmented reality, robotics

Understand the constraints of the pharma industry, and apply best practices from other industries and adapt them to increase the online presence of AIL

Work closely with Marketing team to understand issues and challenges and drive Digitally driven programs to tackle them

Work on pilots and test markets in the digital area

Be abreast with changing technologies and new ideas to be first in market in the digital space.

Manage the Digital Marketing Agency/Agencies and technology vendors. Sr. Project Group Head, OgilvyOne Worldwide – Ogilvy & Mather Pvt. Ltd. Duration: May 2011 – June 2016

Leadership

Ability to troubleshoot and to provide solutions

Lead teams in the task of developing and implementing project strategy and architecture

Mentor/advise Associate Project Managers

Scope and risk management

Accurately identify and assess scope changes and their impact to the schedule and budget

Define and manage team expectations regarding scope of work and responsibilities

Early identification of any issues that could impede successful delivery Resource Management and Asset Management

Coordinate across departments to manage day-to-day workflow to ensure timely delivery of projects within scope and budget

Develop and manage all production schedules, projections, specifications, and budgets for assigned jobs

Input of schedule, budget, assumptions, and scope considerations for all Statements of Work (SOW) and Change Orders

Work in tandem with Client Management to help identify new opportunities with clients

Accurately identify, obtain, and manage all necessary assets in a timely manner for projects

Key Clients: Rajasthan Tourism, Tata Sky, Daman Diu, Dadra & Nagar Haveli Tourism, Bisleri Urzza, HUL – (Taj Mahal Tea and Bru Coffee), Diageo - (Johnnie Walker and Ciroc), Google, ASK Financial and Exim Bank

Project Manager cum Technology Lead – Digital Technology, Tribal DDB India Duration: February 2011 – April 2011

Implementing the Digital work flow process in the organisation with the help of Project Management Principles and Methodologies that needs to be followed across all the projects

Point person on project team for all technical considerations and implementation

Work with Manger, Partner Relationships to understand implementation considerations of outside vendors participating in assigned projects including cost, timing, and technical platforms

Ultimate accountability for client satisfaction with, and the on-time and on-budget delivery of programming components of assigned projects Key Clients: Idea Cellular, McDonalds.

Project Group Head, OgilvyOne Worldwide – Ogilvy & Mather Pvt. Ltd. Duration: June 2006 – Jan 2011

• Gathers project business and technical requirements in order to develop project estimates and SOWs

• Creates and executes project plans and revises as appropriate to meet changing needs and requirements

• Manages day-to-day operational aspects of a project and scope

• Reviews deliverables prepared by team before passing to business partners

• Ensures project documents are complete, current, and stored appropriately

• Assists with proposal efforts including project scoping, level of effort assessments and project plan development.

• Tracks and reports team hours and project expenses

• Maintenance of the projects

Project Manager, Aryan Infotech Pvt Ltd.

Duration: Nov. 2000 – June 2006

Project Manager

I being a client representative, there is a need to determine and implement the exact needs of the client, based on knowledge of the firm they are representing. The ability to adapt to the various internal procedures of the contracting party, and to form close links with the nominated representatives & ensuring that the key issues of cost, time, quality and above all, client satisfaction, can be realized. I was been promoted from Web Developer to a Project Manager role with a responsibility to successfully complete a project. Web Developer

Requirement Gathering, Scope finalization with Clients.

Managing web development process & actively coding on project.

Work along with team and co-ordinate with designers to and developers on building Web applications to achieve the goals. Which involves working with HTML, CSS, JQuery, ASP and MS – SQL

Job allocation among team and team supervision, test management & version control.

Website deployment on live servers.

Website maintenance & support after website launch. Honour & Awards

Isobar India Employee of the Year (2018-2019)

Won DMAi – ECHO 2019 BobbieBrown India – GOLD Customer Engagement

Won DMAi- ECHO 2015 International Gold for Diu Tourism

Won DMAi-ECHO 2013 Grand Prix for The Economist - Joy of Reading

Won Digital Grand Prix, 2 Interactive Golds and a Bronze at the GoaFest 2012 for FoxCrime India – The Photograph Case

Won Yahoo BIG Idea Chair 2011 for FoxCrime India – The Photograph Case Personal Details

Birth date: 13th June 1979

Marital Status: Married



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