Digital Marketing Manager
Resume:
Amul S Malusare, PMP, CSM
Film City Road, Santosh Nagar,
Goregaon (East),
Mumbai – 400065
****.********@*****.*** +91-982*******
https://in.linkedin.com/in/amulmalusare
Overview
Result-Oriented Technology Professional with proven leadership skills. Certified Project Management Professional (PMP) an Certified Scrum Master (CSM) with more than 15+ years of experience leading all phases of diverse technology projects for some of the biggest brands across IT, Telecom, FMCG, Banking, Entertainment, etc. Projects has been awarded across several properties such as Abby’s, Digixx, Mobexx, Kyoorius, and India Digital Marketing Awards etc. Strong understanding of Technology and Creative aspects of the game to form a superb amalgamated platform to lead both the creative and technology teams.
Ability to craft business solutions with the creative use of digital that transformed the brand & businesses to bring stakeholders closer and addressed business problems. Understanding of broader marketing agenda and how digital fits within the overall marketing scope. Core Competences
Experience in project team leadership and large-scale program planning and implementation
Strong organizational skills with an appropriate balance of attention to detail and agility to deliver in a fast-paced environment.
Strong critical thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support client's business strategies.
Ability to recognize interdependencies of process and how changes impact overall integration efforts
Demonstrated analytical and technical skill set, with an ability to synthesize and analyse product-related data across an array of sources (e.g. Marketing, Consumer Insights etc.), to evaluate product effectiveness.
Learning and gaining knowledge of large-scale transformation initiatives
Experience integrating marketing and experience technologies
Technical Exposure: ASP. Net PHP JavaScript CSS JQuery Ajax Android iOS SQL Server MySql JS Frameworks WEB-AR, Social AR, AR, VR & Mixed Reality
Certifications & Qualifications
Certified ScrumMaster –Scrum Alliance (Feb 2020 – Feb 2022)
Project Management Professional - Project Management Institute, License 1838240
(July 2015 – July 2021)
Agile Crash Course – Project Management & Delivery
Diploma in GNIIT from NIIT
Bachelor of Commerce – B.Com from Mumbai University Job Experience
Head – Technology & Delivery, Isobar India
Duration: Dec 2016 – Till Date
Implementing the Digital workflow process in the organisation with the help of Project Management Principles and Methodologies that needs to be followed across all the projects
Leading strategic plans for building customer-centric solutions – driven by data, technology, analytics, and content
Collaborating cross-functional teams to drive customer experience culture and business growth
Actively involved in pitching Technology & Innovation Solutions across industries
Built Digital Platforms - created personalised, digital engagement platforms for WeSchool (Welingkar Institute of Management) to build engagement with prospect students and sales reps with the creative use of digital
Self-motivated with extraordinary interpersonal skills.
Entrusted with key agency- client relationships. Grooming and scaling existing businesses and handling a revenue partly.
In current leadership role driving company’s largest key account with Technology & Delivery ownership namely Wrangler, Welingkar, Sterling Holidays, CEAT Tyres, VIP Bags & Siyaram Mills – Oxemberg & Diageo
Manager – Digital Marketing, Abbott India Ltd.
Duration: July 2016 – Dec 2016
Innovate and execute digital marketing projects for increasing in-clinic time for field, engage HCP, Patient education, patient and HCP utility apps, outreach programs.
Carry forward, execute and scale innovative digital projects to global, regional, different business units.
Scale current innovative projects like Virtual reality, augmented reality, robotics
Understand the constraints of the pharma industry, and apply best practices from other industries and adapt them to increase the online presence of AIL
Work closely with Marketing team to understand issues and challenges and drive Digitally driven programs to tackle them
Work on pilots and test markets in the digital area
Be abreast with changing technologies and new ideas to be first in market in the digital space.
Manage the Digital Marketing Agency/Agencies and technology vendors. Sr. Project Group Head, OgilvyOne Worldwide – Ogilvy & Mather Pvt. Ltd. Duration: May 2011 – June 2016
Leadership
Ability to troubleshoot and to provide solutions
Lead teams in the task of developing and implementing project strategy and architecture
Mentor/advise Associate Project Managers
Scope and risk management
Accurately identify and assess scope changes and their impact to the schedule and budget
Define and manage team expectations regarding scope of work and responsibilities
Early identification of any issues that could impede successful delivery Resource Management and Asset Management
Coordinate across departments to manage day-to-day workflow to ensure timely delivery of projects within scope and budget
Develop and manage all production schedules, projections, specifications, and budgets for assigned jobs
Input of schedule, budget, assumptions, and scope considerations for all Statements of Work (SOW) and Change Orders
Work in tandem with Client Management to help identify new opportunities with clients
Accurately identify, obtain, and manage all necessary assets in a timely manner for projects
Key Clients: Rajasthan Tourism, Tata Sky, Daman Diu, Dadra & Nagar Haveli Tourism, Bisleri Urzza, HUL – (Taj Mahal Tea and Bru Coffee), Diageo - (Johnnie Walker and Ciroc), Google, ASK Financial and Exim Bank
Project Manager cum Technology Lead – Digital Technology, Tribal DDB India Duration: February 2011 – April 2011
Implementing the Digital work flow process in the organisation with the help of Project Management Principles and Methodologies that needs to be followed across all the projects
Point person on project team for all technical considerations and implementation
Work with Manger, Partner Relationships to understand implementation considerations of outside vendors participating in assigned projects including cost, timing, and technical platforms
Ultimate accountability for client satisfaction with, and the on-time and on-budget delivery of programming components of assigned projects Key Clients: Idea Cellular, McDonalds.
Project Group Head, OgilvyOne Worldwide – Ogilvy & Mather Pvt. Ltd. Duration: June 2006 – Jan 2011
• Gathers project business and technical requirements in order to develop project estimates and SOWs
• Creates and executes project plans and revises as appropriate to meet changing needs and requirements
• Manages day-to-day operational aspects of a project and scope
• Reviews deliverables prepared by team before passing to business partners
• Ensures project documents are complete, current, and stored appropriately
• Assists with proposal efforts including project scoping, level of effort assessments and project plan development.
• Tracks and reports team hours and project expenses
• Maintenance of the projects
Project Manager, Aryan Infotech Pvt Ltd.
Duration: Nov. 2000 – June 2006
Project Manager
I being a client representative, there is a need to determine and implement the exact needs of the client, based on knowledge of the firm they are representing. The ability to adapt to the various internal procedures of the contracting party, and to form close links with the nominated representatives & ensuring that the key issues of cost, time, quality and above all, client satisfaction, can be realized. I was been promoted from Web Developer to a Project Manager role with a responsibility to successfully complete a project. Web Developer
Requirement Gathering, Scope finalization with Clients.
Managing web development process & actively coding on project.
Work along with team and co-ordinate with designers to and developers on building Web applications to achieve the goals. Which involves working with HTML, CSS, JQuery, ASP and MS – SQL
Job allocation among team and team supervision, test management & version control.
Website deployment on live servers.
Website maintenance & support after website launch. Honour & Awards
Isobar India Employee of the Year (2018-2019)
Won DMAi – ECHO 2019 BobbieBrown India – GOLD Customer Engagement
Won DMAi- ECHO 2015 International Gold for Diu Tourism
Won DMAi-ECHO 2013 Grand Prix for The Economist - Joy of Reading
Won Digital Grand Prix, 2 Interactive Golds and a Bronze at the GoaFest 2012 for FoxCrime India – The Photograph Case
Won Yahoo BIG Idea Chair 2011 for FoxCrime India – The Photograph Case Personal Details
Birth date: 13th June 1979
Marital Status: Married
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