User Experience Resarcher

Eduarda Patta

San Francisco, CA ***** • 628-***-****

**************@*****.*** linkedin.com/in/eduardapatta portfolio: tinyurl.com/y24xlzob

UX Researcher with 5 years of experience in all the steps of user research projects. Deep understanding of the design process, always seeking to understand the users through a variety of qualitative and quantitative methods and working cross-functionally with design and product teams. Passionate about helping turning insights into products.

Skills: Design Research Project Management User-Centered Design Agile Methodologies Journey Map Personas Statistics Qualitative + Quantitative analysis User Testing Interviewing Ethnography Competitive Analysis Storytelling A/B Testing

Tools: Google Analytics Google Trends GSuite Excel Keynote Photoshop & Illustrator Hotjar Lookback Sketch Survey Monkey Typeform IMovie

WORK EXPERIENCE

Banco Pan – Financial Services São Paulo, Brazil

User Experience Researcher Jan 2019 – Aug 2019

Coordinated research projects focused on driving growth to improve the experience of the bank’s digital products using a variety of methods including (but not limited to) interviews, field studies, survey, usability testing, A/B tests

Worked cross-functionally with 2 product managers, 3 designers and a team of developers to create new features and solutions to 2 different digital products according to research reccomendations

Orchestrated all the research initiatives in the Debt Negotiation and Loans squads - from planning to deliverables

Planned and executed research with 1.500+ users (qualitative + quantitative methods) to learn and understand their financial behavior generating insights to business, product, and design teams that influenced decisions about product strategy and roadmap.

Supported with data and insights the re-design of the Renegocie (bank’s debt renegotiation platform) which increased the number of accesses and also conversions (customers who had refinanced their debts online directly with the bank)

Moderated and participated in ideation and brainstorming sessions with the stakeholders to help define the research questions and strategy

Participated 5 times in an initiative led by HR to help disseminate the research culture through open talk sessions with stakeholders – designed the content, presented and moderated the sessions

Favo – Customer Insights Porto Alegre, Brazil

Senior Product Researcher Oct 2017 – Jan 2019

●Worked in research projects for more than 10 clients from different businesses (including global brands: Nike, HP, 99, Walmart)

●Led projects, planning and executing product research (generative and evaluative) using a variety of qualitative and quantitative methods

●Managed multiples projects simultaneously, aligning priorities and giving constant feedback to the clients

●Conducted interviews, usability testing and co-creation sessions with users to test products and concepts

●Collected and analyzed qualitative and quantitative data (questionnaire, interview scripts)

●Created and presented visual and insightful reports to the clients

Vitamina Pesquisa Porto Alegre, Brazil

Qualitative Researcher Feb 2016 – Oct 2017

●Conducted interviews, immersions, shopper research and concept testing in different cities and regions in Brazil

●Co-led focus groups and co-creation sessions and created interview scripts and on-line quantitative surveys

●Compiled results from interviews, other qualitative methods and surveys generating insights to the product teams

●Delivered report and presented research findings to 15+ clients from different industries

Urban Arts – E-comerce Porto Alegre, Brazil

Marketing Associate – Internship 2014 2015

●Planned strategic actions to improve relationship with customers (B2B and B2C)

●Analyzed and reported social media metrics to the leadership

●Developed projects on social media with architects and interior designers

●Ran competitor analysis and build reports

●Responsible for trend analysis

Auxiliadora Predial – Real State Porto Alegre, Brazil

Marketing Associate – Internship 2012 – 2013

●Helped the marketing team to set the strategy for launching company’s app focused on the final customer

●Interviewed more 150+ customers (on site and remotely) to understand their experiences related to the website in order to help the strategy of the new app to be launched

●Created an online survey to understand the customer profile. Collected and analyze quantitative data (more than 800 responses)

●Created visual presentations and edited videos to present the results to the leadership

SIDE PROJECTS

Thanks for Applying Podcast - Instagram: @thanksforapplying

A Personal project dedicated to producing and hosting a podcast about the USA's job-seeking process by a foreigner. Content in Portuguese. Responsible for Produce, create the concept, and branding.

EDUCATION

Bachelor’s Degree in Product Design UniRitter Laureate International Universities

LANGUAGES

English – Fluent Portuguese – Native Spanish - Intermediary

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